Mobile penetration is high in BRIC countries (Brazil, India, Russia, and China) – a climb that generated huge opportunities for mobile marketing initiatives in the regions, report said.
Bricdata disclosed a detailed analysis of mobile marketing among BRIC nations, including insights into the future markets and upcoming trend. Due to mobile proliferation, companies have started developing mobile marketing strategies and budget allocation attuned to mobile.
In Brazil, mobile broadband subscription has climbed to 41.1 million in 2011 from its 20.6 million in 2010, and it’s forecasted to reach 124 million in 2014. The research firm noted that the 2014 FIFA World Cup and the 2016 Olympics Games to be held in Brazil will encourage corporations to invest into mobile marketing initiatives to advertise their brands in a wider audience of inbound tourists coming to the country for the events.
Meanwhile, video-based advertising is growing rapidly in Russia and advertisers invested more than $18 million video ad placement on Russian language sites in 2010. India, on other hand, reached 951 million of mobile subscriber base in March 2012 after an 8 million record last March of this year – although Smartphone penetration is very low with less than 5%.
High penetration of mobile devices compared to personal computers has made mobile marketing a way in reaching a wider audience in China, where mobile-based marketing and promotions form an integral part of the marketing initiatives applied by many companies.
All these happenings, the research firm noted that mobile marketing is currently taking part of mass market campaigns across BRIC nations, though it’s predicted to change gradually with the coming of location-based services in the regions, making mobile marketing initiatives even more personalized.