“Ericsson ConsumerLab TV and Video Report 2012” found 54% of people browse to mobile while watching TV; and more than 60% of those polled used their laptops for social forums.
Such a multitasking behavior is expected to increase due to the availability of various easy-to-use mobile devices like smartphones, laptops, and tablets. According to Ericsson AB, there were 42% of the respondents who preferred to discuss on the things they’ve watched over televisions.
The study is based on 12,000 online interviews conducted in the US, UK, China, Spain, Sweden, Brazil, Taiwan, South Korea, Germany, Mexico, Chile, and Italy.
According to Ericsson AB, there are more than 80% of those polled browsed the internet while watching TV or videos, while over 60% of them used social forums or blogs in a weekly basis.
In a separate survey conducted by Ericsson, mobile data traffic is found to have doubled between the third quarter of 2011 and third quarter of 2012; and the figure is predicted to soar 12 times higher between 2012 and 2018.