TheTMSway Weekly Radar on Mobile Marketing and Business

Motorola Maintains Mobile Subscriber Market Share Lead Despite a slight dip in its market share percentage, Motorola still led all mobile OEMs in U.S. subscriber market share during Q4 2009, according to the comScore MobiLens service. A total of 234 million people age 13 and older in the U.S. used mobile devices by the end of Q4 2009 in December 2009. Motorola’s market share of this group dropped from 24.9% in Q3 2009 to 23.5% in Q4 2009. LG retained its number spot, incrementally increasing market share from 21.7% to 21.9%. 15B Mobile Tickets Forecasted to be Sold by 2014 Nearly 15 billion tickets will be delivered to mobile devices worldwide by 2014, compared to just more than two billion this year, according to a new... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

Mobile marketing gaining ground ADVERTISING on mobile phones is gaining ground as analysts say functionality and affordability help build up the potentials for the industry. According to Pudding Media Inc. founder Ruben Eduardo Maislos, mobile advertising spending in the Asia-Pacific region is expected to hit $2.108 billion this year, increasing by nearly 74 percent next year to $3.655 billion. Mobile Messages to Surpass 2.1 Trillion Messages in Asia/Pacific in 2010 Short Messaging Services and mobile voice services are proving resilient even during financial crisis, as SMS in Asia/Pacific and Japan are on pace to reach 1.9 trillion messages in 2009, a 15.5 percent increase from 2008, according to Gartner. In 2010, SMS vo... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

Rumor Mill: BlackBerry Storm 2 slated for June Research In Motion's BlackBerry Storm 2 is going to be launched by Verizon Wireless in June, according to a rumor on the website BlackBerryOS.com. Asia-Pacific leads mobile marketing and advertising The Asia-Pacific region leads the world in mobile marketing and advertising, and accelerating growth will see nearly $7.7 billion (and more than $16 billion globally) spent there in 2011, according to a new report. South Korea Offers A Peek At Mobile Future What would the mobile future look like? The Nytimes.com takes a look at the widespread appeal of all things mobile in South Korea, where the population, particularly those in their twenties, use their phone for nearly everything. ABI: St... Read more -->