Consumer experience helps mobile marketers improve their services

Consumer experience helps mobile marketers improve their services The recent study of Harris Interactive disclosed 9 out of 10 Americans shared their negative feelings with brands performing poor mobile services. Breaking down the way they feel to such poorly performing mobile experiences, most of them (75%) said they felt annoyed, while 69% felt frustrated about it. Other negative responses expressed their distrust (19%) to the brand, anger (13%), and disrespect (12%). What possible effects do these negative customer experiences bring to a certain brand? Some studies revealed that when consumers are seemed unhappy with their mobile experiences with a certain brand, especially if the mobile site takes them too long to load, 28% of them switch to competitor’s mobile site (32% among men), while o... Read more -->

Marketers need value-based relationship with consumers, study

Marketers need value-based relationship with consumers, study At the end of the year, marketers are expected to become transparent and build a valuable relationship with consumers now that technology is getting sophisticated for the latter.  The “2013 Interactive Marketing Predictions” report found a nearly 50% of adults in the United States identified as ‘always-addressable’ in 2013.   As per definition, always-addressable refers to consumers who access the internet from multiple devices and locations. Forrester said consumers have increasingly wanted their mobile experiences to be contextually-relevant and personalized. Thus, it is suggested that marketers need to make out initiatives around consumers’ needs and wants, instead of developing around marketing channels. Based on l... Read more -->

UK brands must update their websites for mobile users, IAB

UK brands must update their websites for mobile users, IAB Top 100 UK brands need to update their websites to suit the needs of mobile users. According to Interactive Advertising Bureau (IAB) UK, marketers should make mobile as mandatory this year since consumers are increasingly browsing the web using their mobile phones. In its mobile optimization study, the IAB revealed that 57% of brands now have owned a mobile-optimized website that loads quickly and easy for navigation using small-screen and touch-screen devices. Report said the figure is equivalent to 54% increase in a matter of six months. According to IAB, the industry is heading to the right direction. It must be noted, however, that even if there are still over 40% of the top 100 brands not yet optimized to mobile, there is so much... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

Mobile Perceived as Most Disruptive Media and Marketing Trend A survey of domestic and international media and marketing executives (about half of whom are in the services/marketing or media technology business) has found that a plurality 25% see mobile as the most disruptive force in their industry. Mobile outpaced other hot trends such as social media (13%), digital (12%), free information/free content (6%), and big data (4%), according to [pdf] the AdMedia Partners study. The results could be skewed by the composition of the respondent sample, of course. For example, of the 7,400 respondents in advertising, marketing services, digital marketing, marketing technology, media technology, media or digital media, Mobile Spurs Digital Co... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

Mobile commerce and banking: moving consumers from showroom to sofa Commonwealth Bank (CBA) recently announced an increased focus on its mobile banking systems in what was another signal that Australian consumers are becoming more comfortable with their mobile devices. CBA’s numbers speak volumes: its Kaching app has already had 700,000 downloads and counting, having processed more than $3 billion in transactions in 2012, and mobile now powers 46% of all banking transactions. That is just for a specific mobile banking app – CBA also reports that almost one in three Australians now accesses Netbank services, and that over 50% of those NetBank logins occur via a smartphone or tablet device. Retailers expected to invest $55B annually... Read more -->

TheTMSway partners with Brand Loyalty in Indonesia to transform in-store marketing promotions into consumer ‘interactive touch points’ via mobile

TheTMSway partners with Brand Loyalty in Indonesia to transform in-store marketing promotions into consumer ‘interactive touch points’ via mobile Via an interactive call-to-action strategy, TMS aims to help the Indonesian food retail giant, Matahari Food Business, acquire in-store ‘opt in’ consumer data for greater understanding of their customer base nationwide. TheTMSway, a global provider of mobile marketing and commerce solutions, announced today the launch of an interactive campaign that simultaneously enables a total of x98 hypermarkets and supermarkets within Indonesia to become in-store ‘interactive touch points’. This interactive campaign was devised to enable Matahari Food Business to engage in a strategy that builds a rewarding shopping experience for their customers whilst acquiring opt-in data from a chain of x73 Hypermart stores and x25 Foodmart stores throug... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

Big Potential for In-Store Mobile Marketing “Consumers have already demonstrated that they like to research products online before buying them in a store,” said Jeffrey Grau, eMarketer senior analyst and author of the new report “Mobile Shopping from In-Store: A Potential Game-Changer.” “Until now, researching online and buying in a store have been sequential activities that take place hours, days or even weeks apart. But customers who bring their Web-enabled mobile phones with them into a store can do online research at the point of a purchase decision.” Opinion: A New Publishing Frontier For advertisers and marketers, e-readers -- which captivate with their convenience, portability and access to a huge libra... Read more -->

Retail Industry: Mobile offers the opportunity to connect with Hispanics

The mobile medium displays a good chance in connecting with the Hispanic shoppers, as recent report found that 29% of Hispanics settled into using their mobile phones in searching for an out-of-stock item at a competing retailer. According to the report (Mobile User and Usage Report) conducted by eMarketer, reaching for mobile audience, which has become a challenge among new marketers using mobile, has provided a clearer picture as far as the Hispanic market is a concern. Lisa E. Phillips, eMarketer senior analyst and author of the new report, said that Hispanics use the mobile medium and technology all the time to fortify their engagement not only for family but to their social world in general; hence, marketers who have just turned to mo... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

Research and Markets: Tips, Tricks & Techniques for Mobile Advertising - What Marketing Executives Need to Know to Capitalize on Mobile Ads In Tips, Tricks & Techniques for Mobile Advertising, ExecSense examines what marketing executives need to know to capitalize on mobile ads - everything from smartphone apps to interstitial advertising to traditional mobile direct marketing methods such as SMS or MMS messaging, as well as new opportunities such as the iPad. Advertisers to find new ways to target consumers via mobile Internet SINGAPORE : Advertisers need to find new and more interesting ways to reach out to regional consumers via mobile internet. In a survey, Internet search engine Yahoo said as much as half of ... Read more -->

Canadian Mobile Market: Mobile Subscriptions in Canada to Increase at 20%, report says

Mobile penetration in the Canadian region is seen to rise steadily over the next several years, according to eMarketer’s estimates. The region’s number of mobile subscribers, as eMarketer forecasts, will increase from this year’s 24.5 million to nearly 30 million by 2014 – an increase of about 20%. Marketers in the country are gearing up for increased usage. About one-half of those surveyed, according to Ipsos Reid, would be increasing their mobile spend this year, while another preferred to hold the spending the same as of last year. Canada is reported as the fifth-largest source of mobile advertising requests in March 2010, with more than 554 million ads served by the network. That was up from 332.5 million mobile ads served to ... Read more -->