TheTMSway Weekly Radar on Mobile Marketing and Business

Consumers' Expectations High for Luxury Brands on Mobile The highest percentage of high-end consumers expect luxury apps to include a loyalty program. Luxury brands have been slow to the mobile party, with marketers steering clients toward traditional brick-and-mortar locations where products could be displayed in elegant surroundings and customers were treated to an impeccable shopping experience. But luxury brands are making up for lost time, according to a new eMarketer report, “Luxury Marketing: Recreating the One-on-One Experience with Media CEOs Look to Smartphones, Tablets for Digital Growth Ernst & Young surveyed CEOs from global entertainment and media companies for a September 2012 study on digital growth and found... Read more -->

Hoteliers’ marketing effort gives focus on mobile site

Hoteliers’ marketing effort gives focus on mobile site Hoteliers are more interested in mobile site development than any other aspect of mobile marketing, according to a recent pulse poll.   Owning a mobile site became a top preference for hoteliers with 60% of them wanted it for their mobile marketing initiatives, as compared to mobile apps which constituted 30% of the poll only. This percentage is equivalent to two-thirds of those surveyed, while less than one-third of preference went to that of mobile apps. A combined 10% of those surveyed were interested to mobile banner advertising (5%), which came third on rank, and were followed by mobile analytics (2%) at fourth spot. SMS marketing and mobile SEO were both at same 1%. According to 4hoteliers.com, the result of said pulse poll ... Read more -->

China’s mobile internet goes up amid decline in total investment volume

China’s mobile internet goes up amid decline in total investment volume Investment record in China’s mobile internet reached $378 million in first six months of this year, an annual increase of 18%, according to Zero2IPO Group. The data came out during the China Mobile-Internet Industry Investment Forum 2012; and the rising momentum is even expected to continue in the midst of a 60% decline in China’s total investment volume of venture capital and private equity. Accordingly, the major incentive for the region’s soaring investment record was the fast development of the mobile internet market. China’s market revenue of mobile internet is viewed to rise at about 130 billion yuan ($20.5 billion) from last year’s 102B yuan. China’s mobile internet users, on other hand, are expected to rise at 520M... Read more -->

Ad agencies and giant brands showed support to MMA council in Mexico

Advertising agencies and giant brands showed support to the launch of Mobile Marketing Association (MMA)–Mexico in response to the growing recognition of mobile’s importance in the marketing mix and the need for industry support and guidance to create success in the region. According to CEO at MMA, the creation of MMA local councils worldwide has to show that marketers at global scale are recognizing and embracing the power of mobile, and these people wanted some collaborative works so that mobile becomes an indispensable part of the marketing mix. In Mexico, MMA launched with members and the support of Banamex and Terra. From Latin America, giant brands and advertising agencies also showed support to include Coca-Cola, Televisa, ... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

Mobile devices can help attract and keep customers Businesses can tap into the mobile market with contests, coupons and other incentives. Major brands and small businesses alike are quickly learning that one of the fastest ways to reach consumers directly is through their mobile devices. A recent report conducted by Borrell and Associates, a Virginia-based media research firm, found that small businesses in the United States are on track to spend almost $800 million in 2011 on mobile ads. Half of the spending – approximately $400 million – will be spent on creating mobile promotions that offer contests, coupons and other incentives. There are more than 64 million mobile users in the U.S. alone, according to Nielsen, and the... Read more -->

TheTMSway brought the alpha version of TMSalert.com at TechCrunch disrupt event

The soft launching of our new TMSalert.com (alpha version) has just kicked off today at TechCrunch’s disrupt event in San Francisco, California. TMSalert.com is a social alert platform – first in the world – to offer one location for all social media enthusiasts around the world to facilitate the management of feeds from different social networks. Few months ago, TheTMSway, developer of www.tmsalert.com, conducted a "user test" campaign which acquired the votes from all of our selected friends who joined the platform's testing. After the soft launching today, the company will be working on for the "publisher side" of the platform – to come out very soon! Photo courtesy of Techcocktail ... Read more -->

Mauritian Market: Mobile communications market to reach $271m in 2016

The Mauritian Mobile Communications Market is reported to earn $271m in 2016 backed by impressive high disposable income and vibrant tourism industry, according to business research and consulting firm Frost and Sullivan. Frost and Sullivan Research Analyst, Mervin Miemoukanda, emphasized that the key drivers in the country’s communications market are high disposable income, a vibrant tourism industry, the increasing demand for mobile broadband and multimedia, and the diminishing costs of handsets." After the country has earned revenues of $174m in 2009, an equivalent to 89%, analyst said it showed near saturation in its mobile communications market paving a way to intense competition among mobile operators to retain consumers while acq... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

MMA updates guidelines for cross-carrier mobile content The Mobile Marketing Association updated its United States Consumer Best Practices Guidelines for Cross-Carrier Mobile Content Services. The guidelines are the industry standard for cross-carrier mobile services such as text messaging, multimedia messaging, short code programs, interactive voice response and mobile Web. The new 5.0 guidelines outline acceptable and unacceptable practices for all players in the U.S. ecosystem. Mobile Advertising, SMS Can Achieve “More Than A 100% Response Rate,” Says Expert Though it may be perceived as a bit over ambitious, mobile advertising is said to be capable of a “more than 100% response rate,” according to one indus... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

Juniper: Mobile Marketing Retail Market to Hit $12B by 2014 Mobile coupons will dominate the mobile retail market in the early stages of its growth spurt, according to a new Mobile Marketing and Retail Strategies Report by Juniper Research. The report finds that one-to-one marketing allied with the rapid proliferation of smartphones will lead the growth of the entire mobile retail market to $12 billion by 2014. The mobile retail sector — which includes mobile coupon redemption values, smart poster fees and advertising spending in Juniper’s definition — will, however, see mobile advertising exceed coupon redemption values by 2013. Direct marketers must embrace mobile marketing: DMA panelist NEW YORK - As more consume... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

Report: Global Mobile Advertising Market to Reach $18.5 Billion by 2015 Mobile advertising market is at variable maturity levels in different regions, but is expected to grow at a faster rate as compared to other advertising formats such as Internet, print, direct mail, and television. With the introduction of new forms of mobile advertising such as display advertising, mobile Internet advertising, and search, the marketers have greater opportunities than ever to reach more targeted customers. Mobile marketing tipped for further growth in 2010 Adoption of mobile marketing is set to expand significantly over the next 12 months as consumers become more reliant on their handsets. TMCnet correspondent Calvin Azuri, citing a r... Read more -->