TheTMSway Weekly Radar on Mobile Marketing and Business
Tag Archives: consumer engagement
Mobile fuels eCommerce sales in the US market
In the US, eCommerce is projected to increase at a compound growth rate of 10% in the next 5 years – the data is equivalent to $370 billion, according to Forrester’s report.
In its US Online Retail Forecast [2012 to 2017], the mobile, particularly, is reported to play a stronger role in influencing sales to other channels, rather than contributing into direct sales. The $370 billion, as projected in the US eCommerce sales in 2017, is said to represent 10% of the sales in retail. This year, meanwhile, Forrester predicts eCommerce to accelerate, contributing to $263 billion – this is equivalent to 13.4% year-over-year growth from the $231 billion it acquired from last year.
The entirety of eCommerce in the US retail sales is exp... Read more -->
TheTMSway Weekly Radar on Mobile Marketing and Business
Marketers need value-based relationship with consumers, study
At the end of the year, marketers are expected to become transparent and build a valuable relationship with consumers now that technology is getting sophisticated for the latter.
The “2013 Interactive Marketing Predictions” report found a nearly 50% of adults in the United States identified as ‘always-addressable’ in 2013. As per definition, always-addressable refers to consumers who access the internet from multiple devices and locations.
Forrester said consumers have increasingly wanted their mobile experiences to be contextually-relevant and personalized. Thus, it is suggested that marketers need to make out initiatives around consumers’ needs and wants, instead of developing around marketing channels.
Based on l... Read more -->
TheTMSway Weekly Radar on Mobile Marketing and Business
Mobile Commerce goes up, 88% user engagement
The annual Global Consumer Survey revealed 88% of mobile media users engage into mobile commerce.
According to the study based on 10 countries across the world, the mobile market is seen getting into its maturity behavior, wherein 80% of the consumers use their mobile devices for their research activities –while over 35s comprised 88% of mobile usage.
Mobile purchases set a record of 55% - but the figure appears to be 64% for over 35s. Report said the biggest rise in mobile commerce is surprisingly reflected by some developing markets like Qatar (showing a record of 86% in 2012 from 73% in 2011); India set a record of 90% this year from 85% in 2011; and South Africa (95% from last year’s 89%).
The mature markets like UK, on oth... Read more -->
TheTMSway partners with Brand Loyalty in Indonesia to transform in-store marketing promotions into consumer ‘interactive touch points’ via mobile
Via an interactive call-to-action strategy, TMS aims to help the Indonesian food retail giant, Matahari Food Business, acquire in-store ‘opt in’ consumer data for greater understanding of their customer base nationwide.
TheTMSway, a global provider of mobile marketing and commerce solutions, announced today the launch of an interactive campaign that simultaneously enables a total of x98 hypermarkets and supermarkets within Indonesia to become in-store ‘interactive touch points’. This interactive campaign was devised to enable Matahari Food Business to engage in a strategy that builds a rewarding shopping experience for their customers whilst acquiring opt-in data from a chain of x73 Hypermart stores and x25 Foodmart stores throug... Read more -->
Mobile proves important role to retailers
Mobile is getting stronger as partner to retailers with two different studies, which have brought the medium to impressive results – proving its potential to connect with the consumers and persuade them into purchases.
Within the US region, around one-quarter of consumers have opened into retail email on their mobile phones, according to Ipsus survey. Giving the rising proportion, the study revealed 37% come from consumers of 35 ages, 32% belong to business owners, and 31% are those consumers of high educational attainment.
It was also found out that business owners were interested to receive vouchers, based on a separate survey by eDigitalResearch, and that there are more than half of Smartphone owners who fairly or very interested... Read more -->
TheTMSway Weekly Radar on Mobile Marketing and Business
Retail rises among the top-spending mobile sectors with 12.3% growth
Retail climbs up, for the first time, among the top-spending mobile sectors to account 12.3% share of total spend, compared to 5.5% of last year. The unexpected rise, according to the Interactive Advertising Bureau (IAB), is due to rapid growth in the mcommerce.
The FMCG brands, on other hand, also increased their share of total mobile adspend in 2011 to 14.4%, from 11.8% in 2010, making it the third-biggest spending sector after entertainment and media (23.2%) and telecoms (14.9%).
Both retail and FMCG sectors overtook the finance and automotive which have been leading earlier on their mobile advertising spend.
The value and significance of mobile marketing, according to Unilever’s communications buying manager via mobile market... Read more -->