TheTMSway Weekly Radar on Mobile Marketing and Business

Mobile Advertising Calls For Profits Mobile advertising is destined for big things in the Middle East but most campaigns are still too boring or uninspiring, the region’s top marketing professionals have warned. The Middle East has 77 million internet users, 45 per cent of which access the web from their mobile. By 2016, the Middle East and Africa will have the strongest mobile data traffic growth of any region at 104 per cent CAGR. All this represents a stellar opportunity for brands to reach their consumers. But, so far, there has been more talk than action over generating truly unique and relevant mobile marketing strategies. Infographic: Mobile is Maturing…Fast An ever-increasing number of CTOs now believe that that enterpr... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

Mobile Propels Web Uptake in Vietnam Vietnam is home to one of the world’s fastest-growing economies, as well as an expanding online population, according to a new eMarketer report, “Vietnam Online: Mobile Internet Will Drive Growth.” Driven by substantial investments from the government, the country now boasts an internet penetration rate of 35.6%, according to November 2012 data from the government’s Vietnam Internet Network Information Center (VNNIC). Vietnam’s internet user base has dramatically increased during the past 10 years, from 3.1 million in 2003 to 31.2 million in October 2012. The country’s internet ecosystem remains complicated by the highly involved role its Communist government continues to play in both the ... Read more -->

Consumer experience helps mobile marketers improve their services

Consumer experience helps mobile marketers improve their services The recent study of Harris Interactive disclosed 9 out of 10 Americans shared their negative feelings with brands performing poor mobile services. Breaking down the way they feel to such poorly performing mobile experiences, most of them (75%) said they felt annoyed, while 69% felt frustrated about it. Other negative responses expressed their distrust (19%) to the brand, anger (13%), and disrespect (12%). What possible effects do these negative customer experiences bring to a certain brand? Some studies revealed that when consumers are seemed unhappy with their mobile experiences with a certain brand, especially if the mobile site takes them too long to load, 28% of them switch to competitor’s mobile site (32% among men), while o... Read more -->

Mobile coupon is giant player in mobile commerce

Mobile coupon is giant player in mobile commerce In three-year period, the growth of mobile commerce hit 11% of eCommerce sale, according to comScore. The said percentage gives a total of $18.6 billion of consumer spending, not including travel-related purchases in the record chart. According to experts, mobile trends (coupons, apps, and catalogues) have contributed to the growth making mobile commerce to have a large chance to keep climbing up to 15% by the end of this year. How mobile coupons play in the success of mobile commerce is something that Business Insider investigated. Some factors are indeed disclosed showing win-win benefits between merchants and the consumers. The mobile coupon’s ability to connect with consumers is one of the biggest benefits, which besides to d... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

Consumers Think Retailers Need to Improve Their Cross-Channel Integration 49% of US consumers believe the best thing that retailers can do to improve the shopping experience is to better integrate in-store, online and mobile shopping channels, details a survey conducted by Accenture. That notion is shared by 48% of consumers in the UK, Germany, France, Sweden and Brazil, and 38% in China and Japan. The results point to a desire for an increasingly seamless cross-channel experience, where personalized experiences are provided across every engagement channel. E-Commerce Execs Report Increased Traffic, Revenues from Mobile Devices 29% of e-commerce executives say that more than 20% of their traffic comes via mobile browsers or mobil... Read more -->

Mobile fuels eCommerce sales in the US market

Mobile fuels eCommerce sales in the US market In the US, eCommerce is projected to increase at a compound growth rate of 10% in the next 5 years – the data is equivalent to $370 billion, according to Forrester’s report.  In its US Online Retail Forecast [2012 to 2017], the mobile, particularly, is reported to play a stronger role in influencing sales to other channels, rather than contributing into direct sales. The $370 billion, as projected in the US eCommerce sales in 2017, is said to represent 10% of the sales in retail. This year, meanwhile, Forrester predicts eCommerce to accelerate, contributing to $263 billion – this is equivalent to 13.4% year-over-year growth from the $231 billion it acquired from last year. The entirety of eCommerce in the US retail sales is exp... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

Asia-Pacific leads globe in 2012 mobile ad revenue with US$4.3 billion: Gartner ASIA-PACIFIC - Mobile advertising revenue in 2012 reached US$4.3 billion in the region and is forecast to hit $4.9 billion this year, according to Gartner. The high adoption of handsets in Japan and South Korea has given the Asia-Pacific region an early lead in advertising worldwide and the region is expected to continue leading the globe through to 2016 with the growth economies of China and India expected to contribute increasingly.  However, North America and Western Europe are expected to close the gap on Asia-Pacific as the mobile channel gets more integrated, with 360-degree advertising campaigns eating up budgets historically allocated to print and ... Read more -->

Marketers need value-based relationship with consumers, study

Marketers need value-based relationship with consumers, study At the end of the year, marketers are expected to become transparent and build a valuable relationship with consumers now that technology is getting sophisticated for the latter.  The “2013 Interactive Marketing Predictions” report found a nearly 50% of adults in the United States identified as ‘always-addressable’ in 2013.   As per definition, always-addressable refers to consumers who access the internet from multiple devices and locations. Forrester said consumers have increasingly wanted their mobile experiences to be contextually-relevant and personalized. Thus, it is suggested that marketers need to make out initiatives around consumers’ needs and wants, instead of developing around marketing channels. Based on l... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

Mobile commerce and banking: moving consumers from showroom to sofa Commonwealth Bank (CBA) recently announced an increased focus on its mobile banking systems in what was another signal that Australian consumers are becoming more comfortable with their mobile devices. CBA’s numbers speak volumes: its Kaching app has already had 700,000 downloads and counting, having processed more than $3 billion in transactions in 2012, and mobile now powers 46% of all banking transactions. That is just for a specific mobile banking app – CBA also reports that almost one in three Australians now accesses Netbank services, and that over 50% of those NetBank logins occur via a smartphone or tablet device. Retailers expected to invest $55B annually... Read more -->

Mobile Commerce goes up, 88% user engagement

Mobile Commerce goes up, 88% user engagement The annual Global Consumer Survey revealed 88% of mobile media users engage into mobile commerce. According to the study based on 10 countries across the world, the mobile market is seen getting into its maturity behavior, wherein 80% of the consumers use their mobile devices for their research activities –while over 35s comprised 88% of mobile usage. Mobile purchases set a record of 55% - but the figure appears to be 64% for over 35s. Report said the biggest rise in mobile commerce is surprisingly reflected by some developing markets like Qatar (showing a record of 86% in 2012 from 73% in 2011); India set a record of 90% this year from 85% in 2011; and South Africa (95% from last year’s 89%). The mature markets like UK, on oth... Read more -->