Tag Archives: digital market

Mobile marketing to expect significant boost in Singapore in 2015

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Mobile marketing to expect significant boost in Singapore in 2015 In the next five years, more than 50 per cent of marketing budgets will be associated with mobile, and mobile will overtake all other digital channels as the most effective way to reach and engage with consumers in Singapore, according to Experian. Nearly half of marketers have tested mobile, two-thirds of which have integrated the mobile channel in their marketing tactics, and nine out of ten affirm the efficiency of mobile marketing. In a report ‘The digitised pocket: Embracing the mobile age’ conducted by Experian, there were 8 out of 10 marketers believing that mobile marketing would be one of the most significant tools to engage with customers in the next two to three years. In fact, there were 7 out of 10 who believed tha... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

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Mobile Payments to Top $1 Trillion by 2017: IDC There's a staggering market for mobile financial services, if only the stakeholders who stand to benefit could get out of their own way. As surprising as it seems — or perhaps it's not surprising — telcom providers, banks and merchants can't get together on a standard way to deliver mobile payments at the point of sale. Standards could open the market to higher adoption, since market participants would no longer have to choose between payment models. 9 in 10 Mobile Device Users Will Swap Personal Info For Offers Fully 88% of American smartphone and/or tablet users are willing to provide some level of personal information over their devices in exchange for offers that are valuable ... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

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Mobile ad spending doubled in early 2012 Increased by 95 per cent to $1.2bn during the first six months of 2012, compared to £636m in the first half of 2011. Internet advertising revenues climbed to an all-time high during the first half of 2012, spurred on by astonishing growth in mobile ad spending. A report from the Interactive Advertising Bureau and PricewaterhouseCoopers showed that mobile advertising contributed seven per cent of total internet ad revenues in that period, up from four per cent in early 2011. Consumers Readily Adopt New Mobile Banking Tools Transacting is becoming common mobile banking activity. As smartphone and tablet penetration continues to rise, so too does the use of mobile banking, bill paying, money... Read more -->

China’s mobile internet goes up amid decline in total investment volume

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China’s mobile internet goes up amid decline in total investment volume Investment record in China’s mobile internet reached $378 million in first six months of this year, an annual increase of 18%, according to Zero2IPO Group. The data came out during the China Mobile-Internet Industry Investment Forum 2012; and the rising momentum is even expected to continue in the midst of a 60% decline in China’s total investment volume of venture capital and private equity. Accordingly, the major incentive for the region’s soaring investment record was the fast development of the mobile internet market. China’s market revenue of mobile internet is viewed to rise at about 130 billion yuan ($20.5 billion) from last year’s 102B yuan. China’s mobile internet users, on other hand, are expected to rise at 520M... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

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Digital advertising grows despite market slowdown Many of the retailers I meet tell me they want to reach “Millennials.”  Why is this demographic so important? Millennials – also called “Gen Y” – are defined as the 50+ million Americans ages 18-29 who are the first generation to pass into adulthood in the new millennium.  According to Pew Research, this generation has a defined personality:  “confident, self-expressive, liberal, upbeat and open to change.” Mobile optimised websites increase dwell time Marketing campaigns are an absolute must to try and generate more leads for companies be it through B2B email marketing social media or direct mail. However, there are some things to take into account before g... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

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US on Track to Become Top Mobile Ad Market Spending on mobile internet advertising in the US will top all other countries in the world for the first time this year, helping drive mobile ad spending worldwide above $6.43 billion in 2012, according to eMarketer’s first-ever forecast for worldwide mobile advertising spending. Until this year, Japan was the world’s largest market for mobile advertising, with spending reaching nearly $1.37 billion in 2011, up from $1.01 billion in 2010. Ecommerce in Spain Boosts Favored Brands Despite a contracting housing market and a banking crisis, ecommerce in Spain is booming. eMarketer predicts that ecommerce will increase from $15.64 billion in 2011 to $18.57 billion in 2012, a growth of 18... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

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MOBILE MARKETING NEWS: Mobile ad revenue set to triple Revenue from mobile search and discovery will almost triple to $15 billion by 2017 according to research from analyst firm Juniper Research. The report found local search apps represent a greater opportunity for mobile advertisers than web search due to the more relevant results found by users on apps. Indonesia, Japan lead Asia in mobile ad impressions Asia-Pacific region boasts eight countries in top 20 countries with most mobile ad impression, with U.S., Canada, and U.K. heading list, survey shows. Indonesia and Japan are the top Asian countries in a list of 20 international markets with the largest mobile ad impressions during the second quarter of 2012, according to Oper... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

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Global mobile entertainment to hit $65B by 2016 Global mobile entertainment revenues are expected to grow about 80 percent from US$36 billion in 2011 to reach US$65 billion by 2016, reports Juniper Research. In a statement Wednesday , the research firm reported that the app-store centric ecosystem has "dramatically" increased consumer adoption of casual games and a flourishing of different content for mobile devices. India to be fastest growth market for mobile internet: PwC Mobile internet access subscriber numbers, a key driver of digital spending, will more than double during the next five years. They are estimated to reach 2.9 billion by 2016. Out of which, mobile internet subscribers in India will increase from a low base at... Read more -->

Nokia emerged as leader in Sri Lanka mobile market

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Nokia took a lead in Sri Lanka’s mobile market overtaking Samsung in an overall market share of 46% - 22%. As the first in Asia to embrace into 3G services in 2006, report said that Sri Lanka is poised to shape a significant growth in its telecommunication sector. The country’s total 3G phone shipments recorded to nearly 0.32 million units during CY 2011, in which Nokia obtained the biggest share of 53.2% against Samsung (25.6%) and Sony-Ericsson (7.7%). Given the report’s data on 3G mobile phones, Nokia appears to have found a new ground to regain its leading sales volume against Samsung – but the latter pulled back on top of sales chart in terms of smartphone segment. Out of 0.11 million units in Sri Lanka’s smartphone sh... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

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S'pore m-commerce to grow 10-fold to $2.4B by 2015 SINGAPORE--The island state is one of the strongest mobile commerce growth markets in Asia, and set to grow ten-fold to S$3.1 billion (US$2.4B) in three years' time, according to PayPal executives. They add that to capture the fast growth here and in Asia, merchants should first focus on creating mobile optimized sites. According to Rahul Shinghal, director of mobile at PayPal Asia-Pacific, mobile optimized sites should be the basic strategy for online merchants to reach out to their customers, before deciding to build mobile applications. He was speaking at on the sidelines of a press briefing here on Thursday. IAB Reveals a Week in the Life of a Mobile Phone Shopper Shopping vi... Read more -->