Korea: Mobile ad spend surges

Korea: Mobile ad spend surges Korea’s spending on mobile ads leapt 119% to 460 billion KRW as disclosed by the latest figures from Cheil Worldwide. According to the report, the overall advertising expenditure in Korea was slightly up during 2013 – but the mobile advertising spend is more than doubled due to increased smartphone penetration plus consumers’ usage on expanded high-speed internet service. Korea’s total ad market increased at 2.2% to some 9,471 billion KRW last year. The situation is expected to pick up in 2014 with 3.8% growth as the Korean economy improved in a series of major sporting events, which helped boost advertising. As Cheil observed, within the data, there had been a significant movement between media with traditional channels su... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

Mobile users expect target, relevant ads Mobile ads are best when they meet demands around time, environment and frequency so that they are delivered at the right time of day and on the right day. Nearly three-quarters (73 percent) of consumers are somewhat or extremely unwilling to share personal information on their mobile devices, according to a PricewaterhouseCooper (PwC) survey of 1,500 people, "Mobile Advertising: What Do U.S. Consumers Want?" Of the 69 percent who are open to receive mobile ads, the ads are preferred when the consumer is in a "leisurely" mode. Even ads that are relevant to personal interests do not directly translate to ad interest or engagement, with 71 percent of respondents choosing not to click through a relev... Read more -->

China leads in APAC’s online and mobile commerce segments

China leads in APAC’s online and mobile commerce segments The Chinese consumers lead in the Asia-Pacific (APAC) region’s savvy mobile shopping chart after a study found 59.4% of them did product purchases via internet-enabled smartphone devices. According to a report, Thailand’s mobile shoppers came second to China with 51.2%, Korea (47.6%), India (47.1%), and Indonesia (46.7%). In terms of growth rates, the following top markets had proven to be keen adopters to mobile shopping: Taiwan led with 17% up since 2012, India (16.8% up), and the Philippines (up by 11.4%). Meanwhile, consumers from New Zealand (15%), Japan (22.9%) and Australia (24.8%) show the lowest intent to purchase using their smartphones. In terms of online purchases, the report disclosed two-thirds of the APAC consume... Read more -->

Australia: Dramatic uptick in mobile advertising segment

Australia: Dramatic uptick in mobile advertising segment The mobile advertising industry in Australia experienced the most tremendous rise last year – with ad spend in a quadrupled increase, reaching $349.2 million in the end of December 2013. As the PwC and Interactive Advertising Bureau (IAB) cited, mobile advertising skyrocketed 14.3% of the entire online advertising expenditure in Q4 of 2013 and 11% up from Q3 of the same year, from its record of $86.2 million in 2012. Other segment showing significant growth is video advertising, which recorded 15% rise in 2013, and 72% based on figure collected in 2012. Display advertising, meanwhile, also recorded strong growth in the last quarter of 2013 with 35% year-on-year increase. According to IAB, the Australian advertising industry should b... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

Mobile ad spend hits a record £429.2 million in the UK Advertising online and on mobile grew by 17.5 per cent to £3.04 billion in the first half of this year. Mobile advertising has increased by 127 per cent in the first half of 2013, equating to £429.2 million compared to £188.1 million the year before, according to a UKOM and comScore report. Advertisers have spent £3.04 billion in the first six months of the year, which is £66 per head of the 46.1 million people who are currently active online. 5.1 billion mobile phone users by 2017, mostly in Asia –report At least 5.1 billion people may be using mobile phones by 2017, nearly one billion more than this year, a tech site reported Friday. To put that in perspective, accord... Read more -->

US mobile commerce grew 24% in 12-month time

US mobile commerce grew 24% in 12-month time The use of smartphone and tablet devices has emerged as top on the list in terms of consumer-retailer interaction. In June 2013, comScore disclosed more than half or 55% of retail-related internet time came from mobile and smartphone devices, as compared to 45% coming from desktops/computers, during the Shop.org’s Annual Summit. Over the last 12 months (from Q2 of 2012 to Q2 of 2013), mobile commerce recorded a total growth of 24% in m-commerce, as compared to the 16% growth in the entire US e-commerce market. In terms of internet usage, smartphone devices had reached 44% in June 2013, or up 17% from record in June 2010. Tablet’s internet usage, on the other hand, obtained 11% of total minutes in retail sites. During second qua... Read more -->

UK leads mobile commerce in Europe

UK leads mobile commerce in Europe UK has indicated 37% of its turnover coming from mobile commerce, placing the country a leader in terms of mobile commerce usage among all other European countries, according to a study. Mobile commerce has shared 42% of online sales among these countries (like Belgium, Italy, Spain, Germany, The Netherlands, Austria, and France) considered in the study, resulting to 6% tremendous growth since close of 2012. Looking at the devices widely used in mobile commerce, study revealed 47% of the sales were coming from smartphone, while the remaining 53% constituted the tablet devices. According to the report, UK’s lead from the other seven countries is substantial – if to consider France, ranked second in the study, far behind at 29% only... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

Mobile Propels Web Uptake in Vietnam Vietnam is home to one of the world’s fastest-growing economies, as well as an expanding online population, according to a new eMarketer report, “Vietnam Online: Mobile Internet Will Drive Growth.” Driven by substantial investments from the government, the country now boasts an internet penetration rate of 35.6%, according to November 2012 data from the government’s Vietnam Internet Network Information Center (VNNIC). Vietnam’s internet user base has dramatically increased during the past 10 years, from 3.1 million in 2003 to 31.2 million in October 2012. The country’s internet ecosystem remains complicated by the highly involved role its Communist government continues to play in both the ... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

IAB exec: Role of creativity in mobile is growing Early mobile marketing efforts were focused heavily on leveraging data, often to the detriment of strong creative executions. This is beginning to change as marketers gain more expertise in mobile, paving the way for more visually appealing mobile campaigns in the future. Marketers have long wrestled with which is more important to the success of their efforts: research insights or beautiful campaigns. Mobile brings some unique nuances to the conversation because of the wealth of information available about mobile users and the challenges inherent in such small screen sizes. Mobile advertising in the UAE increased 60 per cent in the last year A digital strategy is the need of the ... Read more -->

Travel industry in UAE sees big opportunity in digital advertising

Travel industry in UAE sees big opportunity in digital advertising Mobile advertising in UAE climbs up 60 percent in previous year. And it's viewed to keep moving in an increasing rate of 40 to 50 percent. The region is reported to have experienced a stellar growth in the adoption and use of online technologies and services, the mobile services in particular. Mobile display advertising in tablet and smartphone devices is viewed to hit an increasing rate of 40% to 50% annually. In fact, the experienced growth in the last nine months alone has reached more than 60%. Looking at the region’s online market sector, it skyrocketed to $414 billion, making up 40% of the total travel market, as compared to the online sector’s $282 billion (32%) value in 2008, according to Expedia Travel during the ArabNet ... Read more -->