TheTMSway Weekly Radar on Mobile Marketing and Business

Digital advertising grows despite market slowdown Many of the retailers I meet tell me they want to reach “Millennials.”  Why is this demographic so important? Millennials – also called “Gen Y” – are defined as the 50+ million Americans ages 18-29 who are the first generation to pass into adulthood in the new millennium.  According to Pew Research, this generation has a defined personality:  “confident, self-expressive, liberal, upbeat and open to change.” Mobile optimised websites increase dwell time Marketing campaigns are an absolute must to try and generate more leads for companies be it through B2B email marketing social media or direct mail. However, there are some things to take into account before g... Read more -->

Retail Market: Why is it important to reach the Millennials?

Retail Market: Why is it important to reach the Millennials? The Millennials (also called Gen Y) are described as confident, self-expressive, liberal, upbeat, and open to change, according to Pew Research via In said article, the Millennial demographic comprises more than 50 million Americans of ages 18-29 – the generation of young ones to be first of passing into adulthood in the new millennium. Accordingly, it’s noting that for retailers and brand marketers, the Millennials have created a conundrum; and these people, 90% of them, are poised of meeting their long-term financial goals.  Buying preferences and behaviors Despite the impact of recession in America the Millennial consumers were able to record $784 a month on discretionary expenses, most went to food and entertai... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

Bridging the gap with mobile Mobile is the platform for next generation of advertising. The statistics show the potential, and the industry big wigs agree that this is where the brands should be. Now the big question is not why, but how the brands can get on the mobile platform and make this the part of their brand marketing ecosystem. This was the key point of discussion at the recently concluded Mobile Marketing Association Forum held in Singapore. The market figures show that across the region mobile is the first point of contact for brands with the consumers because this is one device that is always on, and is the prime source of communication for all the consumers. During his presentation at MMAF, Ashutosh Srivastav, CEO, Mind... Read more -->

Mobile Market: Samsung takes over Nokia as world’s top mobile seller

For the first time, Samsung takes over Nokia from the latter's reign as world leader in mobile sales after hitting a record at $4.4 billion in first quarter profits and a staggering 267% increase in Smartphone sales. The International Data Corporation (IDC), according to Industry Week, has confirmed the speculation via its Worldwide Quarterly Mobile Phone Tracker report with regards to Samsung's lead against Nokia at a wide margin. Samsung’s Galaxy Note and Galaxy S II smartphones, accordingly, have had huge contribution to its achievement in mobile sales. For 14 years, Nokia has been dubbed as the world’s top seller but the company was not able to capture its market share after it posted $1.2 billion loss in the last quarter. Fro... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

What the ad industry learnt from 2011 and how they foresee 2012 Years come and go but each year leaves behind its own learnings. 2011 was no different. Ad industry leaders share the lessons that they learnt and how they foresee the shape of things in 2012. Whenever a year draws to a close, it is not just about a new beginning but also about retrospection. The idea is to assess what could have been done differently, gather one’s forces anew and make a fresh… How prepared is your advertising agency for 2012? December has been a month of conversations, trying to make sense of the year ahead for advertising, media, digital and PR agencies. As the stock market gets hammered, as the anti-corruption movement ebbs and flows, and ... Read more -->

Publishers more confident in the mobile market

The mobile market has gained more confidence from the publishers, according to a survey by the Audit Bureau of Circulations (ABC) and ABC Interactive. The survey  titled Going Mobile: How Publishers Are Maturing and Monetizing Their Offerings disclosed that 59% of respondents had a well-developed plan for the mobile market. ABC also noted 67% who found mobile market important to their strategic future in earning from both ads and subscriptions. Newspapers ranked first (88%) with mobile initiative taking into place; consumer magazines came at second place (83%); and business publications on third with 79%, according to the audit bureau. Meanwhile, the study showed that publishers had mixed feelings in terms of charging their consumers... Read more -->

Advertising Execs: Mobile advertisers need to embrace better creative approaches

An interesting topic on the efficiency of mobile in the advertising scene became a hot discussion among advertising executives during the Mobile Media Summit hosted by Advertising Week. Executives concurred in a panel discussion that mobile advertisers needed to embrace into creativity in marketing via small screens. Executives believed that mobile should manifest an experience that engenders consumers to a brand and affects their purchase decision, that mobile will be more important marketing channel than television in 10 years time, and that CPG and automotive brands would have shown interest in mobile marketing. Meanwhile, a new study published at Financial Post suggested three important factors for a successful mobile campaign. The st... Read more -->

Global Mobile TV Subscribers to grow $792M by 2014

In the latest report (Global Mobile TB Forecast to 2013) conducted by Market Research, the Mobile TV Subscription is predicted to acquire an increase in the number of mobile TV rollouts in the world. The number of mobile subscribers will grow at a CAGR of roughly 43% between years 2011 and 2014 to reach almost 792.5 million by end of 2014. Report also revealed the streaming technology to dominate the mobile TV subscriber base by the end of year 2014. Various factors seen to support this anticipated growth include operators’ service pricing models and the availability of handsets that can support good picture quality at high data transfer rate. The global mobile TV market has been witnessing a significant growth over the years, on the ba... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

The New Rules For Mobile Ads In 2011 2010 was finally the year of mobile advertising. The market has matured to the point where most major brands have embraced the medium, driven by the reach and interactivity of smartphones and their rapidly growing userbase. The mobile market is in a state of hyper growth and is reinventing itself almost every quarter thanks to new innovations, better data, and compelling results based on billions upon billions of ad impressions. Mobile market growth According to the International Data Corporation (IDC) Worldwide Quarterly Mobile Phone Tracker, the global mobile phone market grew by an impressive close to 15 percent in the third quarter of 2010 (3Q10).  Driven in part by the fast-growi... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

China, India leads global surge in mobile Web usage Mobile Internet penetration continues to gain foothold as an increasing number of users around the world take to its convenience, despite concerns over privacy and data security, according to a new report by KPMG. The number of survey respondents adopting mobile banking transactions worldwide more than doubled to 46 percent, compared to the previous study conducted 18 months ago in late-2008. Consumers who turned to the Internet to buy goods and services also surged from 10 to 28 percent. Anger greets Google-Verizon proposal for routing Web traffic Google on Monday reversed its long-held support for pure "net neutrality" and joined Verizon in calling for new laws that wo... Read more -->