TheTMSway Weekly Radar on Mobile Marketing and Business
Tag Archives: interactive campaign
Mobile plays valuable role for brands and retailers to win in-store customers
“Showrooming” cannot hurt offline business if retailers and street brands must learn how to use the mobile to their advantages.
The latest research revealed that mobile can play valuable role in reducing risks that ‘showrooming’ poses strikes to retailers, according to TNS. Based on responses from 38,000 people across 43 countries, it was found that while showrooming is a real threat, mobile can provide a solution to brands in minimizing some risks.
In markets where people’s first introduction to the internet has been thru handsets, shoppers have high chances to use their mobile when showrooming. In fact, in emerging Asia, according to TNS, there are 75% of mobile users doing so.
According to the study, some behaviors lik... Read more -->
Matahari Food Business Creates Consumer Engagement Using Mobile in x90 Retail Outlets Throughout Indonesia
TheTMSway Ltd developed a mobile solution which registered 1000+ consumer engagements per day with an average time spent of 2.26 minutes. Blackberry was the most widely used mobile device by consumers.
HONG KONG – In a trial lasting 3 months, TheTMSway, Matahari Food Business and Brand Loyalty produced a scalable in-store mobile competition within x90 retail outlets located throughout Indonesia. The trial discovered that Indonesian shoppers were highly responsive towards the retailer’s mobile offer and recorded an 80% engagement from a total of more than a thousand of interactions per day during the campaign.
The engagement was largely dominated by women (65%). The campaign also proved popular with the younger generation with the ... Read more -->
US Market: Local mobile searchers growing
As more consumers are flocking to smartphone and tablet devices, the number of local mobile searches in the US is rising fast up to 21%. These internet users were using their mobile phones in routing their trips home, reading local restaurant reviews, and finding the location of a nearby business.
Based on comScore analysis of total and local web search activity, plus the local mobile content consumption, it appeared that the number of overall US searches on mobile phones and tablets climbed to 21% in a span of eight months. The report disclosed a total of 113.1 million searches via mobile phones, while 38.7 million searches via tablet devices last December 2012.
By December 2012, nearly 86 million people searched for information of... Read more -->
Africa an exciting market due to rising economy and mobile connectivity
In Africa, excitement is felt due to rising economy and technology space, with mobile and connectivity now changing the content game. In India, after Nokia's fall in the mobile market, a study revealed that it can reclaim on top of the chart .
The world business momentum is now pointed in Africa due to rising economy and escalating technology – both creating total excitement in the region. According to CNN report, while the internet access has grown so fast, Africans are now learning what it means to spend money on content delivered via mobile device and computer screens, most particularly when the content is designed for the region.
Accordingly, content is treated as everything in Africa and technology is its biggest enabler. One ... Read more -->
Mobile Commerce: Indonesian and Thai consumers are top of the mobile shopping chart
When it comes to mobile shopping, Indonesian and Thai consumers have emerged to be the top shoppers with more than half of them made purchases using their mobile phones.
According to MasterCard’s survey, Asia’s taste to online shopping has shifted from PC to mobile phones – where Indonesian shoppers are leading on top of the mobile shopping chart at 54.5%. The trend is followed closely by China (54.1%), and Thailand, surprisingly, has sealed the top chart with 51%.
The data came out from 7,011 people polled across 14 countries in Asia-Pacific region with regards to their online shopping habits. In the past three months, the APAC region has recorded 40% of online shoppers from Hong Kong, Singapore, and South Korea who used thei... Read more -->
China triples the US mobile commerce penetration rate
China has recorded a mobile penetration rate of 55% of internet users purchasing via mobile phones, making it the country with the world’s highest mobile penetration rate in 2012.
A report of GlobalWebIndex in 2012 revealed China’s percentage data taken from over 152,000 internet uses in 31 countries in the world. The said figure is estimated to almost triple the 19% of US internet users in Q4 last year. Meanwhile, eMarketer estimates that 270.9 million of the internet users in China are going to make an online purchase this year, including mobile purchases. That figure is projected to rise to 423.4 million in 2016, with mobile of course to take a significant role in the pivotal transition.
South Korea, on the other hand, is seen ... Read more -->
Mobile to account 4.4% of global advertising spend in 2017
Mobile ad spending is expected to increase so many times in 2017, according to Berg Insight; while Australia’s mobile ad market to record $177 million.
After years of predictions and studies about the potential of mobile advertising and its migration behavior to mobile platforms, Berg comes up with a data revealing the growth of mobile ads to $26.1 billion in 2017 from a recorded $4.4 billion in 2011.
Such a gigantic jump is said to record 4.4% of the total advertising spending for all media, or 15.5% of the total online advertising market. Berg, however, noted some challenges because despite a quarter of media consumption in which consumers devoted to mobile devices, the channel only enticed slightly more than 1% of advertising dol... Read more -->
88% of American mobile users willing to swap personal data for valuable offers
A recent study conducted by Harris Interactive revealed fully 88% of American Smartphone and Tablet users willing to provide their personal information over their devices in exchange for mobile offers that are valuable for them.
According to the report released in November, the respondents (constituting 76%) are most commonly happy to put aside worries about clutter and be willing to provide their email address. Based on report’s findings, there are 62% of Smartphone or Tablet users willing to provide their names in exchange of any offers like free items, discounts, or reminders about future offers; while 56% prefer to provide their ages; and 35% are willing to supply swap their addresses and mobile phone numbers. The remaining percent... Read more -->
Casbaa 2012: Monetising Social Media Efforts
“You should not drive people from a broadcast media into a social platform without understanding why". -- Jonathan Ellis, CEO of TheTMSway Ltd.
The Casbaaa Convention 2012, on its first kick off yesterday, has just tackled various opportunities with regards to relevant content. One of the fresh opportunities discussed is Monetising Social Media Efforts.
The discussion spurred a debate among industry leaders joining the forum. Mr. Jonathan Ellis, CEO of TheTMSway Ltd, punched an argument saying:
“You should not drive people from a broadcast media into a social platform without understanding why. You need to own the social data that is being created and use it. That’s where the value lies”, he said.
The Casbaa Conventi... Read more -->