Tag Archives: mobile advertising

Matahari Food Business Creates Consumer Engagement Using Mobile in x90 Retail Outlets Throughout Indonesia

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Matahari Food Business Creates Consumer Engagement Using Mobile in x90 Retail Outlets Throughout Indonesia TheTMSway Ltd developed a mobile solution which registered 1000+ consumer engagements per day with an average time spent of 2.26 minutes. Blackberry was the most widely used mobile device by consumers. HONG KONG – In a trial lasting 3 months, TheTMSway, Matahari Food Business and Brand Loyalty produced a scalable in-store mobile competition within x90 retail outlets located throughout Indonesia. The trial discovered that Indonesian shoppers were highly responsive towards the retailer’s mobile offer and recorded an 80% engagement from a total of more than a thousand of interactions per day during the campaign. The engagement was largely dominated by women (65%). The campaign also proved popular with the younger generation with the ... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

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Mobile advertising revenue forecast to top $11.4bn this year The latest survey of global mobile advertising revenue conducted by Gartner has found that revenue is forecast to top $11.4bn in 2013, up from $9.6bn in 2012. What’s more this is expected to be merely the tip of the iceberg with revenues projected to leap to $24.5bn in 2016. A key growth driver is expected to be the growing integration of mobile channels into 360 degree advertising South Korea mobile ad market triples in 2012 South Korea's mobile advertising market nearly tripled in 2012, boosted by the growth of smartphones and high-speed Internet. The country's mobile ad market reached 216 billion won (US$198 million) last year, up from 76.2 billion won (US$69.9 milli... Read more -->

Mobile ads grow rapidly in Middle East, US receptive of mobile videos

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Mobile ads grow rapidly in Middle East, US receptive of mobile videos Middle East has experienced an impressive growth of 45% of migration rate from “feature phones” to smartphones, according to a story via Gulf Business. In fact, it’s one factor why mobile ads are growing rapidly in the region.  Some factors are believed to have contributed the trend of making mobile ads a valuable proposition for brands – like rich media capabilities, apps and targeting features, location awareness mixed with social media features. With such a favorable mobile ads penetration in the Mideast region, all sectors are expected to be benefited in the phenomenon; but the most targeted, engaging, interactive and contextual nature of mobile to gather big rewards is in the retail industry, FMCG, automotive and real es... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

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Mobile tech transforming consumer behaviors, changing buying patterns As we approach December, thoughts are starting to turn to Christmas and New Year, and there are several researches indicating that mobile plays an extremely important role in this festive season as there is a growing trend among shoppers to use their mobile devices to help them make decisions while shopping. Smartphones have become part of our life, but how do we prepare for this consumer and business landscape transformation? Are you ready? Mobile phones usage has boomed worldwide to become the primary communication tool for many people in their personal and professional lives. Reportedly, there will be more smart phones than human beings on the planet in the near fut... Read more -->

Mobile Market: Global mobile traffic on the rise, Portugal up 10% in Q3

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Mobile Market: Global mobile traffic on the rise, Portugal up 10% in Q3 Mobile traffic hits a global record with rapid growth that has acquired huge margin, now surpassing desktops, according to study. Based on report from Stanford University and venture capitalist Mary Meeker, 3% of entire internet traffic now comes from mobile, constituting 4% increase from 2 years ago. With an increasingly more connected population, plus the cheaper and innovative devices coming in the world market, Mary Meeker predicts that mobile traffic will represent 10% of the web, which is only set to be driven upwards given the enormous potential in the emerging markets. Meanwhile, in Portugal, mobile internet users in the region grow to 3.17 million in third quarter (equivalent to 9.6% increase from previous quarter), accor... Read more -->

Mobile retail email open rate climbs 50% during holidays, Apple leads

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Mobile retail email open rate climbs 50% during holidays, Apple leads During holiday seasons, customers are expected to check emails from retailers using their smartphone and tablet devices, report said. Whilst customers are getting accustomed into mobile for a variety of shopping-related activities, it is important to emphasize that retailers must be aware of the increasing number of consumer engagement in the mobile landscape. Knotice revealed (from its data) the consistent climb of consumer engagement via mobile devices, especially on tablets. As compared to desktops between November 20 and November 26, data revealed that mobile email opens climbed 50%; and overall, there were 45% of emails from retailers opened on a mobile device. Apple is leading Apple takes a lead with iPhone (23.93%) and iP... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

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Senior Marketers: Social, Mobile In Vogue For 2013 The buzz around social media and mobile isn’t going anywhere anytime soon, as many senior marketers from around the world investigate new or alternative engagements through these channels, finds the [download page] CMO Council in its “State of Marketing 2012″ survey. Asked the new or alternative marketing channels or vehicles they are evaluating for the next 12 months, 62% tabbed social media tools such as interactions, fan pages, social analytics, and social ad targeting, among others. Mobile ads to hit new peak in 2013: forecast The mobile and social media advertising landscape is set to grow exponentially in 2013, according to Frost and Sullivan predictions. As traditional... Read more -->

Senior Marketing Execs: Mobile marketing is target in 2013

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Senior Marketing Execs: Mobile marketing is target in 2013 Mobile marketing scored high from over 550 senior marketing executives (representing North America, Europe, Asia-Pacific, the Middle East, Africa, and South America) as target marketing channel in the next 12 months. The global benchmark of marketing spends and intentions came out in the “State of Marketing 2012” survey conducted by the CMO Council, where 34% of senior marketers said they would look into mobile applications and loyalty programs; while 18% would evaluate mobile ads and/or video. Another 12% said they would investigate into mobile relationship marketing – including mobile messaging, deal delivery, among others. On top of said encouraging result, the relatively small percentage of senior marketers looking into rela... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

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It’s the year of mobile… again At the end of each year, us marketers love to foretell the major trends for the coming 12 months. If you have read any of these marketing predictions in the past five years it’s a pretty safe bet that it will have heard that this year is going to be ‘the year of mobile’. I can guarantee 2013 will be no different. So why then, has mobile not been embraced? We know with certainty that the future of marketing communication is centred around mobile. How do we know that? Because that’s where the customers are. Australia has one of the highest penetration rates for smartphones in the world. Mobile behavior influenced by age, time of day, other factors: study A new report on consumer online and m... Read more -->