98% of marketers to use mobile screens in 2016

98% of marketers to use mobile screens in 2016 Mobile devices continue accelerating as an important advertising channel to connect with the consumers. 86% of marketers today invest in mobile strategy. The combined study of Nielsen and the National Advertisers Association disclosed the figure to rise up at 98%, making it the top most medium in 2016. Tablet’s growth in the mobile market industry has become even dramatic as 81% of marketers found the device’s importance against 99% of those who see its importance in the next three years. The rise of multiscreen devices in the US, as eMarketer observed, is largely played by smart devices. According to report, smartphone penetration will increase up to 60% in 2016 from its current 44%; while tablet devices will accelerate ... Read more -->

China: Smartphone market to accelerate in 2014

China: Smartphone market to accelerate in 2014 China’s total shipments of mobile devices reached 110 million during the 2nd quarter of 2013, in which 86 million of the market share or an impressive growth of 10% in a quarterly basis came from smartphone devices. According to IDC’s report, the operators’ subsidies and strong consumers’ demands on upgraded mobile phones can be the large influencers to China’s smartphone shipments towards reaching 360 million in 2013.  Such growth, as IDC noted, is no surprising and it will continue to accelerate until the next year. The country’s smartphone market, as IDC explained, has maintained a two-digit quarter-on-quarter growth rate in Q2 due to the substantial shipments of low-end smartphones that support the China Mobile’s 3G... Read more -->

Asia drives global mobile growth

Asia drives global mobile growth Asia is placed at spotlight as new report disclosed the region’s full potential of crossing the $500 billion mark this year in terms of mobile operator revenue, to become the most valuable and fast-growing regional mobile market worldwide.   Looking at the local mobile operators’ revenue, it appears that Asia has climbed 10.4% year-on-year from its $478 billion generated revenue in 2012. The given figure emphasized that Asia today has placed its share at 42% of the world’s mobile revenue – equivalent to a combined size of North America and Europe’s mobile markets. In 2012, Asia marked a significant record as the only region posted with a double digit annual revenue growth, constituted two-thirds of the global growth and du... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

 Mobile Marketing on Pace to Surpass $400 Billion in U.S. by 2015 If you still think mobile marketing is a hobby, consider this: it contributed $139 billion to the U.S. economy and created 524,000 jobs last year. Does that sound like an area that belongs under "experimental" or "emerging" marketing budgets? The Mobile Marketing Association certainly doesn't think so, and now it has a dense 124-page research paper to back up the industry it has served as an evangelist for since 2000. The mobile marketing ecosystem is projected to generate more than $400 billion to the U.S. economy by 2015, representing an annual growth rate of 52.5 percent, according to the new "MMA Mobile Marketing Economic Impact Study." Retailers Weigh in on the Di... Read more -->

Mobile marketing climbs seriously in the US to expect $400 billion in 2015

Mobile marketing climbs seriously in the US to expect $400 billion in 2015 Facts: Mobile marketing shared $139 billion to the US economy and created 524,000 jobs last year, MMA study. The mobile marketing ecosystem is anticipated to generate more than $400 billion to the U.S. economy by 2015, representing an annual growth rate of 52.5%, according to the new "MMA Mobile Marketing Economic Impact Study." As MMA further noted, the $400 billion is nearly the size of the current gross domestic product (GDP) of Argentina or Austria; and would surpass the current GDP of Thailand. Report said the efficiency of mobile marketing spend based on its impact on mobile sales was a subject for determination of the study. In 2012, the marketing impact ratio, or overall return on every dollar that a marketer invests in the... Read more -->

Mobile marketing to expect significant boost in Singapore in 2015

Mobile marketing to expect significant boost in Singapore in 2015 In the next five years, more than 50 per cent of marketing budgets will be associated with mobile, and mobile will overtake all other digital channels as the most effective way to reach and engage with consumers in Singapore, according to Experian. Nearly half of marketers have tested mobile, two-thirds of which have integrated the mobile channel in their marketing tactics, and nine out of ten affirm the efficiency of mobile marketing. In a report ‘The digitised pocket: Embracing the mobile age’ conducted by Experian, there were 8 out of 10 marketers believing that mobile marketing would be one of the most significant tools to engage with customers in the next two to three years. In fact, there were 7 out of 10 who believed tha... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

Asia-Pacific leads globe in 2012 mobile ad revenue with US$4.3 billion: Gartner ASIA-PACIFIC - Mobile advertising revenue in 2012 reached US$4.3 billion in the region and is forecast to hit $4.9 billion this year, according to Gartner. The high adoption of handsets in Japan and South Korea has given the Asia-Pacific region an early lead in advertising worldwide and the region is expected to continue leading the globe through to 2016 with the growth economies of China and India expected to contribute increasingly.  However, North America and Western Europe are expected to close the gap on Asia-Pacific as the mobile channel gets more integrated, with 360-degree advertising campaigns eating up budgets historically allocated to print and ... Read more -->

Marketers need value-based relationship with consumers, study

Marketers need value-based relationship with consumers, study At the end of the year, marketers are expected to become transparent and build a valuable relationship with consumers now that technology is getting sophisticated for the latter.  The “2013 Interactive Marketing Predictions” report found a nearly 50% of adults in the United States identified as ‘always-addressable’ in 2013.   As per definition, always-addressable refers to consumers who access the internet from multiple devices and locations. Forrester said consumers have increasingly wanted their mobile experiences to be contextually-relevant and personalized. Thus, it is suggested that marketers need to make out initiatives around consumers’ needs and wants, instead of developing around marketing channels. Based on l... Read more -->

People use mobile, social while watching TV

People use mobile, social while watching TV “Ericsson ConsumerLab TV and Video Report 2012” found 54% of people browse to mobile while watching TV; and more than 60% of those polled used their laptops for social forums. Such a multitasking behavior is expected to increase due to the availability of various easy-to-use mobile devices like smartphones, laptops, and tablets. According to Ericsson AB, there were 42% of the respondents who preferred to discuss on the things they've watched over televisions. The study is based on 12,000 online interviews conducted in the US, UK, China, Spain, Sweden, Brazil, Taiwan, South Korea, Germany, Mexico, Chile, and Italy. According to Ericsson AB, there are more than 80% of those polled browsed the internet while watching TV or videos,... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

Mobile commerce and banking: moving consumers from showroom to sofa Commonwealth Bank (CBA) recently announced an increased focus on its mobile banking systems in what was another signal that Australian consumers are becoming more comfortable with their mobile devices. CBA’s numbers speak volumes: its Kaching app has already had 700,000 downloads and counting, having processed more than $3 billion in transactions in 2012, and mobile now powers 46% of all banking transactions. That is just for a specific mobile banking app – CBA also reports that almost one in three Australians now accesses Netbank services, and that over 50% of those NetBank logins occur via a smartphone or tablet device. Retailers expected to invest $55B annually... Read more -->