TheTMSway Weekly Radar on Mobile Marketing and Business

Motorola Maintains Mobile Subscriber Market Share Lead Despite a slight dip in its market share percentage, Motorola still led all mobile OEMs in U.S. subscriber market share during Q4 2009, according to the comScore MobiLens service. A total of 234 million people age 13 and older in the U.S. used mobile devices by the end of Q4 2009 in December 2009. Motorola’s market share of this group dropped from 24.9% in Q3 2009 to 23.5% in Q4 2009. LG retained its number spot, incrementally increasing market share from 21.7% to 21.9%. 15B Mobile Tickets Forecasted to be Sold by 2014 Nearly 15 billion tickets will be delivered to mobile devices worldwide by 2014, compared to just more than two billion this year, according to a new... Read more -->

From TheTMSway: TMSfactory now with new improved mobile marketing services and more user-friendly interface

We are happy to announce the latest from, your self-service mobile marketing platform for “media to mobile” interaction. This month, we kicked off in the next phase of our mobile marketing services development with a totally new version of TMSfactory equipped with more services and a simpler and friendlier interface. SMS campaign builder. You can use our SMS TXT campaign builder when you aim to create a simple SMS text ad. Our SMS campaign builder can localize campaigns in up to 160 targeted countries in real time. We have added 2 optional services to our SMS campaign builder. First is the possibility to add a URL in the SMS which can be linked to mobile web content for consumers who have Internet-enabled mobile phon... Read more -->