TheTMSway Weekly Radar on Mobile Marketing and Business

Mobile internet revolution takes Zimbabwe by storm Zimbabwe entered a new digital era last week Friday when the largest mobile phone network Econet Wireless launched its mobile broadband package available to their estimated 4.5 million subscribers.  Econet CEO Douglas Mboweni said this was the most ambitious project they had undertaken since 1998 when the company was launched adding the broadband would be pivotal in reconstructing the country’s economy. Reporting from Harare our correspondent Simon Muchemwa said three broadband packages were being offered; “On the Go” for customers on the move using internet capable handsets and laptops, the “@Home” package for home users surfing for leisure, school and light busine... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

Seven Significant Trends in Mobile Usage Understand the landscape and how it’s changing. With mobile penetration in the US estimated by eMarketer at nearly 80% this year, and the increasing sophistication of handsets, there is a mature mobile market with a critical mass of users increasingly receptive to marketing and content. As the space becomes more important for marketers’ efforts, they must keep pace with the changing scene. Nokia slams critics with redefined mobile strategy At Nokia World in London the handset manufacturer shared its vision and strategy as it unveiled a new line of smartphones and new initiatives to help Ovi developers monetize their applications. The 2010 edition of Nokia World is already uniqu... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

Big Potential for In-Store Mobile Marketing “Consumers have already demonstrated that they like to research products online before buying them in a store,” said Jeffrey Grau, eMarketer senior analyst and author of the new report “Mobile Shopping from In-Store: A Potential Game-Changer.” “Until now, researching online and buying in a store have been sequential activities that take place hours, days or even weeks apart. But customers who bring their Web-enabled mobile phones with them into a store can do online research at the point of a purchase decision.” Opinion: A New Publishing Frontier For advertisers and marketers, e-readers -- which captivate with their convenience, portability and access to a huge libra... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

Research and Markets: Tips, Tricks & Techniques for Mobile Advertising - What Marketing Executives Need to Know to Capitalize on Mobile Ads In Tips, Tricks & Techniques for Mobile Advertising, ExecSense examines what marketing executives need to know to capitalize on mobile ads - everything from smartphone apps to interstitial advertising to traditional mobile direct marketing methods such as SMS or MMS messaging, as well as new opportunities such as the iPad. Advertisers to find new ways to target consumers via mobile Internet SINGAPORE : Advertisers need to find new and more interesting ways to reach out to regional consumers via mobile internet. In a survey, Internet search engine Yahoo said as much as half of ... Read more -->

Mobile Internet surges in the Philippines at 5%

Internet usage in the Philippine region has a dramatic surge from zero percent in 2009 to five percent this year. One very important factor seen to this notable growth is the attractive tariffs and demand for social networking, according to Neilsen Media Philippines’ Net Index study. In a report published in Manila Times, the research firm said that affluent young Filipinos are expected to spend more time surfing on the Internet through mobile phones. Neilsen Media has seen this consistent trend given that the cost of mobile devices and Internet access in the region are going down. The study has revealed as well the activities that drive to mobile Internet usage in the region with instant messaging on top of the list at 77%, followed b... Read more -->

Advertisers in Africa allot more than 50% of interactive marketing budgets in Mobile

Some of the biggest success stories in the mobile space came from Africa with advertisers in the region spent more than 50% of its interactive advertising budgets to mobile, Starcom’s Ravi Kiran said. The African region became a hot topic among marketers during the Mobile Conversations 2010 conference in India as Starcom’s Ravi Kiran cited some of the biggest success stories in the mobile space, which actually happened in the region. In an Afaqs article, Mr. Kiran substantiated his points saying that more than 50% of interactive budget for the African region got routed to mobile marketing, compared to Asia (2.5%) and 1.3% to US and Europe regions. Explaining to this inspiring occurrence, he said that one has to look at the unique mobi... Read more -->

TheTMSway, the leading mobile company, picks 2 Strategic VP from FOX / Newscorp

TheTMSway, a Hong Kong based company which provides a platform of services to create, manage, and distribute mobile campaigns in real time from any media (online and offline) to worldwide targeted consumers, has announced today that it has appointed Jonathan Ellis, a Senior Vice President on Sales and Partnership at Fox Asia; and Ben Money, a Vice President on Research and Strategic Sales at Fox Asia to assume roles at TheTMSway, following the recent appointment of Bernhard Glock, a former Media Chief at Procter and Gamble. TheTMSway welcomes Jonathan Ellis as new CEO of TheTMSway, and Ben Money as Managing Director on Strategic Sales and Data Management. The two are new line ups of the company executives who will be based in Hong Kong. J... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

Audit Bureau of Circulations (ABC) To Audit Newspapers On Mobile Acknowledging the growing number of readers who interact with newspaper content via mobile devices, the Audit Bureau of Circulations said its interactive unit, ABCi, is set to begin measuring newspapers' mobile audiences, including readership on e-readers, through mobile Web browsers, and through free and paid apps on smartphones and Apple's new iPad. TV Business Market: TV stations online ad revenue to reach $1.4 billion with mobile “Mobile is a new and upcoming medium, and television has a history of understanding new mediums and going after them,” said Borrell. Local online ad revenue of TV stations is anticipated to reach nearly $1.4 billion this ye... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

Consumers Seek Mobile Promotion Input Input Makes Mobile Promotions More Acceptable. Marketers who send consumers mobile promotions such as coupons and discounts have a significant amount of built-in resistance to overcome, writes MarketingCharts. The percentage of consumers who say they are fine with getting promotions slightly declined from 13% in December 2008 to 11% in February 2010. However, the percentage of consumers completely opposed to mobile promotions also declined in that time period, from 31% to 26%. Mobile Marketing Association Launches Canadian Council During CTIA Wireless 2010 held this week in Las Vegas, the Mobile Marketing Association (MMA) (www.mmaglobal.com) today announced the formal launch of its M... Read more -->

Mobile coupon and barcode companies to benefit from the downturn

A report from Juniper Research claims that companies sending coupons via mobile barcodes will enjoy a massive surge in the coming lean years. According to the report, consumers looking for savings are far more likely to use targeted coupons sent direct to their phone. Read more PR: wait... I: wait... L: wait... LD: wait... I: wait... wait... C: wait... SD: wait... ... Read more -->