Asia drives global mobile growth

Asia drives global mobile growth Asia is placed at spotlight as new report disclosed the region’s full potential of crossing the $500 billion mark this year in terms of mobile operator revenue, to become the most valuable and fast-growing regional mobile market worldwide.   Looking at the local mobile operators’ revenue, it appears that Asia has climbed 10.4% year-on-year from its $478 billion generated revenue in 2012. The given figure emphasized that Asia today has placed its share at 42% of the world’s mobile revenue – equivalent to a combined size of North America and Europe’s mobile markets. In 2012, Asia marked a significant record as the only region posted with a double digit annual revenue growth, constituted two-thirds of the global growth and du... Read more -->

APAC heads the world in mobile ad revenue

APAC heads the world in mobile ad revenue Asia-Pacific and North America were vying at the world’s forefront in terms of mobile ad revenue; but Japan and South Korea placed APAC as world leader in 2012 due to high adoption of handsets. The region recorded US$4.3 billion mobile ad revenue in 2012, and according to Gartner, the figure will continue to rise at $4.9 billion this year. Japan and Korea are expected to keep a contribution to APAC as world leader in advertising until 2016, added with the economic growth in China and India. It must be noted, however, that North America and Western Europe are anticipated to close the gap on APAC as the mobile channel in both regions is getting more integrated, with 360-degree advertising campaigns eating up budgets allocated for prin... Read more -->

Mobile Market: Global mobile traffic on the rise, Portugal up 10% in Q3

Mobile Market: Global mobile traffic on the rise, Portugal up 10% in Q3 Mobile traffic hits a global record with rapid growth that has acquired huge margin, now surpassing desktops, according to study. Based on report from Stanford University and venture capitalist Mary Meeker, 3% of entire internet traffic now comes from mobile, constituting 4% increase from 2 years ago. With an increasingly more connected population, plus the cheaper and innovative devices coming in the world market, Mary Meeker predicts that mobile traffic will represent 10% of the web, which is only set to be driven upwards given the enormous potential in the emerging markets. Meanwhile, in Portugal, mobile internet users in the region grow to 3.17 million in third quarter (equivalent to 9.6% increase from previous quarter), accor... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

Mobile Payments to Top $1 Trillion by 2017: IDC There's a staggering market for mobile financial services, if only the stakeholders who stand to benefit could get out of their own way. As surprising as it seems — or perhaps it's not surprising — telcom providers, banks and merchants can't get together on a standard way to deliver mobile payments at the point of sale. Standards could open the market to higher adoption, since market participants would no longer have to choose between payment models. 9 in 10 Mobile Device Users Will Swap Personal Info For Offers Fully 88% of American smartphone and/or tablet users are willing to provide some level of personal information over their devices in exchange for offers that are valuable ... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

Mobile must be integrated into marketing campaign Mobile marketing is such a big business now that companies are missing out on potentially lucrative revenue streams if they don't take advantage of the platform. In its latest Mobile Email Opens Report, data management firm Knotice said the share of mobile email continues to rise. It found that it was up by 32 per cent in the first six months of the year when compared with the second half of 2011 and now 36 per cent of all emails are opened on mobile devices. Juniper Forecasts Big Mobile Ad Spend on Web Search The research-happy team at Juniper has published a new report forecasting that ad spend on mobile web search will reach $12 billion annually by 2017. If you’re keeping sco... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

Mobile Can Lead the Way to the Rebirth of Print Media    This is particularly evident if you think of mobile as a rebirth of print media. Consider the smart boredom concept. Intellectually curious individuals -- the kind whom marketers want to reach -- see their downtime with a mobile device as an opportunity to fuel their curiosity. They want to explore and learn. And on their devices they are reading books, magazines and newspapers. This creates an opportunity for advertisers to extend print branding campaigns onto mobile. Hotel mobile sites are now a core marketing initiative Smartphone use continues to rise this year, especially in regards to using smartphones to participate in social media channels.  2012 has truly been t... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

Digital advertising grows despite market slowdown Many of the retailers I meet tell me they want to reach “Millennials.”  Why is this demographic so important? Millennials – also called “Gen Y” – are defined as the 50+ million Americans ages 18-29 who are the first generation to pass into adulthood in the new millennium.  According to Pew Research, this generation has a defined personality:  “confident, self-expressive, liberal, upbeat and open to change.” Mobile optimised websites increase dwell time Marketing campaigns are an absolute must to try and generate more leads for companies be it through B2B email marketing social media or direct mail. However, there are some things to take into account before g... Read more -->

Interactive Advertising Bureau: Mobile advertising is brands’ choice of promotion

Interactive Advertising Bureau: Mobile advertising is brands’ choice of promotion Campaigns-over-mobile is seemed to be the choice of promoting brands in Australia, as shown via Interactive Advertising Bureau (IAB) report in Australia. The IAB revealed an impressive USD 47.5 million that mobile advertising has acquired from the total online advertising expenditure, equivalent to 212% growth in a year period. It is first time that mobile medium is covered in IAB Australia’s Online Advertising Expenditure Report (OAER), which signifies the mobile’s importance in online media planning. The growth of mobile advertising over the past 6 quarters, accordingly, has shown that for a minor investment relative to television, print, and media spends, marketers can reach the mobile audience by including mobile executions to... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

Global mobile entertainment to hit $65B by 2016 Global mobile entertainment revenues are expected to grow about 80 percent from US$36 billion in 2011 to reach US$65 billion by 2016, reports Juniper Research. In a statement Wednesday , the research firm reported that the app-store centric ecosystem has "dramatically" increased consumer adoption of casual games and a flourishing of different content for mobile devices. India to be fastest growth market for mobile internet: PwC Mobile internet access subscriber numbers, a key driver of digital spending, will more than double during the next five years. They are estimated to reach 2.9 billion by 2016. Out of which, mobile internet subscribers in India will increase from a low base at... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

Global Mobile Ad Spend Passed $5B in ‘11; Search Took 62% Chunk Global mobile advertising spend reached $5.3 billion in 2011, according to a joint report from the IAB Mobile Marketing Center of Excellence in the US, IAB Europe, and IHS Screen Digest. Search accounted for the largest portion of mobile ad spending, at 62%, or $3.3 billion. Search’s dominance was most prevalent in the Asia-Pacific region, Mobile Set to Reshape Canada’s Marketing Landscape Mobile phone penetration in Canada is neither as wide nor as fast-growing as in the US, but the country that birthed the BlackBerry is rising rapidly when it comes to uptake of smartphones and tablets—and inspiring more mobile internet usage as a result. Marketers on both... Read more -->