Tag Archives: mobile commerce

TheTMSway Weekly Radar on Mobile Marketing and Business

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Juniper: Mobile Content Revenues to Reach $65 Billion in 2016 Annual revenue generated from content delivered to mobile handsets and tablets is expected to increase by nearly $25 billion over the next three years, projects a new report from Juniper released on Wednesday. If the numbers shake out as anticipated, that will bring revenues to $65 billion by 2016. According to the new Juniper report, growth would primarily be fueled by an upsurge in game, video and eBook purchases via tablet devices, allied to increased opportunity for content monetization via DCB (Direct Carrier Billing) Study: Mobile Marketing Industry to Employ 1.4 Million In 2015 Trade organization the Mobile Marketing Association has commissioned a new study that p... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

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 M-COMMERCE SEES GROWTH OF 31 PERCENT IN Q1 2013 When compared to a year ago at the same time, mobile shopping increased by nearly a third in the first quarter. According to the latest IBM Online Retail Index research data, m-commerce has experienced a growth by nearly a third (31 percent) in the first quarter of 2013, when compared to its size at the same time in 2012. The report pointed out that the growing use of tablets and customer service improvements were primary drivers. The index states that at the moment, m-commerce is making up 17.4 percent of all online retail sales. This is a notable increase over where it was a year prior, at 13.3 BII REPORT: Inside The Explosion In Mobile Commerce The explosive growth of mobile comm... Read more -->

Mobile plays valuable role for brands and retailers to win in-store customers

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Mobile plays valuable role for brands and retailers to win in-store customers “Showrooming” cannot hurt offline business if retailers and street brands must learn how to use the mobile to their advantages. The latest research revealed that mobile can play valuable role in reducing risks that ‘showrooming’ poses strikes to retailers, according to TNS. Based on responses from 38,000 people across 43 countries, it was found that while showrooming is a real threat, mobile can provide a solution to brands in minimizing some risks. In markets where people’s first introduction to the internet has been thru handsets, shoppers have high chances to use their mobile when showrooming. In fact, in emerging Asia, according to TNS, there are 75% of mobile users doing so. According to the study, some behaviors lik... Read more -->

Matahari Food Business Creates Consumer Engagement Using Mobile in x90 Retail Outlets Throughout Indonesia

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Matahari Food Business Creates Consumer Engagement Using Mobile in x90 Retail Outlets Throughout Indonesia TheTMSway Ltd developed a mobile solution which registered 1000+ consumer engagements per day with an average time spent of 2.26 minutes. Blackberry was the most widely used mobile device by consumers. HONG KONG – In a trial lasting 3 months, TheTMSway, Matahari Food Business and Brand Loyalty produced a scalable in-store mobile competition within x90 retail outlets located throughout Indonesia. The trial discovered that Indonesian shoppers were highly responsive towards the retailer’s mobile offer and recorded an 80% engagement from a total of more than a thousand of interactions per day during the campaign. The engagement was largely dominated by women (65%). The campaign also proved popular with the younger generation with the ... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

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Consumers Think Retailers Need to Improve Their Cross-Channel Integration 49% of US consumers believe the best thing that retailers can do to improve the shopping experience is to better integrate in-store, online and mobile shopping channels, details a survey conducted by Accenture. That notion is shared by 48% of consumers in the UK, Germany, France, Sweden and Brazil, and 38% in China and Japan. The results point to a desire for an increasingly seamless cross-channel experience, where personalized experiences are provided across every engagement channel. E-Commerce Execs Report Increased Traffic, Revenues from Mobile Devices 29% of e-commerce executives say that more than 20% of their traffic comes via mobile browsers or mobil... Read more -->

US Market: Local mobile searchers growing

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US Market: Local mobile searchers growing As more consumers are flocking to smartphone and tablet devices, the number of local mobile searches in the US is rising fast up to 21%. These internet users were using their mobile phones in routing their trips home, reading local restaurant reviews, and finding the location of a nearby business.  Based on comScore analysis of total and local web search activity, plus the local mobile content consumption, it appeared that the number of overall US searches on mobile phones and tablets climbed to 21% in a span of eight months. The report disclosed a total of 113.1 million searches via mobile phones, while 38.7 million searches via tablet devices last December 2012. By December 2012, nearly 86 million people searched for information of... Read more -->

UK mobile ad spend hits £526 million, retail execs

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UK mobile ad spend hits £526 million, retail execs The mobile advertising market value in UK has appeared to be more exciting as advertising spend climbed as high as £526 million – equivalent to 148% high from the £126 million recorded in 2011.  In the latest report of the Interactive Advertising Bureau (IAB), the £332.7 million climb in mobile ad spend comprises over half (53%) of the overall £607.3 million increase in total digital ad spend. The region is reported to have accounted a total of 12.5% of the digital market – 10% of which is contributed by mobile share. Such a milestone of mobile success, according to IAB, is fueled by marketers who are now more accustomed to the “always on” nature of the multiplatform consumer’s behavior. As a result, advertisers are inc... Read more -->

TV and mobile big tandem in reaching the millennial audience

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TV and mobile big tandem in reaching the millennial audience With mobile and television each getting the attention of 94% of millennial audiences per week, marketers are seemed considering the huge tandem of these two channels to realize their targeted audience reach. According to the report of Experian Marketing Services, brands are recognizing the millennials and they understand that this type of consumers is communicating and behaving differently than any other generations. Because of this, marketers who responded to the study said they must create their innovative campaigns in order to engage to these consumers. In fact, the above finding is manifestation of the big role that millennial consumers have in both TV and mobile viewership, most particularly that early millennial adopters are spendi... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

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Mobile ads to reach $7.29 billion in 2013 If anyone has any lingering doubts that mobile is driving trends in all possible markets, a recent report on mobile ad spending from eMarketer should dispel them. Mobile advertising spending is expected to reach $7.29 billion in 2013, according to the digital marketing, media and commerce research firm. That's a 77.3 percent jump from last year, and a nearly five-fold increase from 2011. And by 2017 eMarketer predicts that advertisers in the U.S. will spend $27.1 billion in the mobile sector. TV Advertising Keeps Growing as Mobile Boosts Digital Video Spend  Mobile video ad growth outpaces desktop, while digital video outpaces TV. Digital advertising can’t stop the rise of US TV ad spend... Read more -->

Africa an exciting market due to rising economy and mobile connectivity

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Africa an exciting market due to rising economy and mobile connectivity In Africa, excitement is felt due to rising economy and technology space, with mobile and connectivity now changing the content game. In India, after Nokia's fall in the mobile market, a study revealed that it can reclaim on top of the chart . The world business momentum is now pointed in Africa due to rising economy and escalating technology – both creating total excitement in the region. According to CNN report, while the internet access has grown so fast, Africans are now learning what it means to spend money on content delivered via mobile device and computer screens, most particularly when the content is designed for the region. Accordingly, content is treated as everything in Africa and technology is its biggest enabler. One ... Read more -->