Mobile coupon is giant player in mobile commerce

Mobile coupon is giant player in mobile commerce In three-year period, the growth of mobile commerce hit 11% of eCommerce sale, according to comScore. The said percentage gives a total of $18.6 billion of consumer spending, not including travel-related purchases in the record chart. According to experts, mobile trends (coupons, apps, and catalogues) have contributed to the growth making mobile commerce to have a large chance to keep climbing up to 15% by the end of this year. How mobile coupons play in the success of mobile commerce is something that Business Insider investigated. Some factors are indeed disclosed showing win-win benefits between merchants and the consumers. The mobile coupon’s ability to connect with consumers is one of the biggest benefits, which besides to d... Read more -->

Retailers to spend 55 billion dollars of mobile marketing yearly, report

Retailers to spend 55 billion dollars of mobile marketing yearly, report The annual spend of retailers in mobile marketing is expected to reach $55 billion – a nearly double of this year’s $28 billion prediction, according to Juniper Research. Retailers had increasingly utilized the mobile devices as a touch point on each stage of the retail sector’s lifecycle. According to Juniper, the development of the mass tablet market had unlocked new opportunities for brands seeking to improve their engagement with consumers. Due to the migration of eCommerce to mobile and nomadic devices, the advertising spend on tablet and/or smartphones has continued growing as retailers (such as in North America and Western Europe) shifted their own spend on mobile devices. The mobile is seemed to have driven retail footf... Read more -->

Founder’s Post: TMSfactory™ goes Live in beta

Today, we are excited to announce that our mobile campaign creation engine, TMS factory™ has gone live in beta, with new features that surely take real-time marketing and commerce to mainstream. Our platform allows anyone to create and manage real-time mobile offers in multiple languages via an online self-service platform accessible on computers and tablets. We also provide merchants with the tools for building and selling customizable mobile coupons and gift cards that can be promoted in social and offline media. TMS factory™ gives access to a library of templates allowing users to create mobile site campaigns, without requiring the technical knowhow to compose. The campaign can be created in as little as five minutes, and can be o... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

Mobile Marketing Association Forum New York, Announced for June 11-13, 2012 The Mobile Marketing Association (MMA) today opened registration for The MMA Forum New York: The Mobile Experience, the premier North American Forum event of 2012. Held June 11-13 at The Roosevelt Hotel, the event is a convenient opportunity for journalists, analysts and bloggers to learn from and network with leaders from across the mobile ecosystem, including: Hotel Industry Poised for 2012 Growth 58% of global hotel accommodation owners and managers worldwide believe their business will be either a lot more profitable (13%) or a little more profitable (45%) this year, according to [pdf] results from a TripAdvisor survey released in February 2012.... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

Why mobile TV is the linchpin for advertising success For broadcasters and networks, mobile is becoming a necessary part of their distribution channels to meet the needs of consumers who want television content to be available on multiple platforms. Here lies the opportunity for brand advertisers. With the increase in networks and broadcasters looking to mobile to give users additional bits of content and live streaming, marketers also have an opportunity to target mobile campaigns in new, non-traditional ways. The new slew of mobile initiatives also has implications for cable providers looking to lock consumers into TV services across multiple screens. Mobile Device Users Highly Connected With Entertainment Ads Two-thirds of... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

Local Mobile Advertising To Reach $24 Billion In 2016 Local and mobile have always been linked as a natural pairing, but the promise of that alliance has often outstripped actual ad spending. In a keynote presentation at MediaPost’s Mobile Summit Friday, local media guru Gordon Borrell said local mobile advertising was set for steep growth as dollars increasingly flow to mobile devices. In particular, ad budgets earmarked for the desktop Web will shift to mobile in the next five years, propelling U.S. local mobile ad revenue to shoot up from about $2 billion this year to about $24 billion by 2016. Agencies Say Spot TV Top Ad Medium of Choice in Q4 ‘11 The top medium of choice for clients in Q4 2011 was spot TV (broadcast ... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

Global Mobile Entertainment Market Revenues to Rise to $53.9 billion in 2016, a CAGR of 6.3%, According to New Research “We think that the global mobile entertainment market will see significant growth over the next five years. Globally, we are expecting mobile entertainment revenue to rise from $39.6 billion in 2011 to $53.9 billion in 2016. Compound Annual Growth Rate (CAGR) from 2012 to 2016 will be 6.3%,” said Nizar Assanie, Vice President (Research) at IEMR. “Among different categories of mobile entertainment, we expect that Mobile Music will see the biggest growth in revenues over the next five years. We forecast that global mobile music revenues will increase from $9 billion in 2011 to $18 billion in 2016.” Mobile... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

Three steps for publishers to monetize mobile traffic One of the most common questions that publishers ask these days is: How can I increase the monetization of my mobile traffic? Clearly the answer is very different for each publisher, but my goal is to lay out a rough guide to get you thinking about what might work for you. For the sake of discussion, let us say you are a U.S.-based publisher with a sales team that calls directly on advertisers and agencies. Also, let us assume most of your traffic is from the United States, and your international traffic is small, so you are not yet monetizing it. 28% of US Mobile Web Users Go Online Daily Twenty-eight percent of US mobile phone users access the mobile internet at leas... Read more -->

Egypt, Lebanon, Saudi Arabia and the UAE regions shift to online and mobile media for news

Experts call 2010 the year of digital media. In an AFP report, 49% of consumers in UAE use both the internet and print media; and more than half in Egypt, Lebanon and Saudi Arabia use online sources. The industry experts confirmed that news consumption in these regions is increasing rapidly in favor to the digitals – the online and mobile media. According to the Arab Media Outlook 2009-2013 report, more than half of the news consumers in Egypt, Lebanon, and Saudi Arabia depend on internet sources while 49% use the internet and print media in UAE. As industry experts anticipate the online advertising growth in the region in the next three years, they started laying foundation of new business in the domain of digital and online marketing ... Read more -->