UK brands must update their websites for mobile users, IAB

UK brands must update their websites for mobile users, IAB Top 100 UK brands need to update their websites to suit the needs of mobile users. According to Interactive Advertising Bureau (IAB) UK, marketers should make mobile as mandatory this year since consumers are increasingly browsing the web using their mobile phones. In its mobile optimization study, the IAB revealed that 57% of brands now have owned a mobile-optimized website that loads quickly and easy for navigation using small-screen and touch-screen devices. Report said the figure is equivalent to 54% increase in a matter of six months. According to IAB, the industry is heading to the right direction. It must be noted, however, that even if there are still over 40% of the top 100 brands not yet optimized to mobile, there is so much... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

Mobile Payments to Top $1 Trillion by 2017: IDC There's a staggering market for mobile financial services, if only the stakeholders who stand to benefit could get out of their own way. As surprising as it seems — or perhaps it's not surprising — telcom providers, banks and merchants can't get together on a standard way to deliver mobile payments at the point of sale. Standards could open the market to higher adoption, since market participants would no longer have to choose between payment models. 9 in 10 Mobile Device Users Will Swap Personal Info For Offers Fully 88% of American smartphone and/or tablet users are willing to provide some level of personal information over their devices in exchange for offers that are valuable ... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

U.S. Mobile Local Ad Revenue Will Reach $5.8 Billion by 2016 Mobile local ad revenue in the U.S. will grow by 54 percent by 2016, according to a new study by local media advisor company BIA/Kelsey. BIA/Kelsey projects that mobile will account for over three percent of local ad revenues by 2016. The mark would represent an increase from the 0.6 percent market share represented by mobile local ad revenue in 2011. Digital Asia Festival 2012: Moving mobile from 'why' to 'how' Despite Asia-Pacific's high mobile penetration, which is expected to reach 90 per cent by the end of 2012, nearly 80 per cent of the region's top advertisers still don't have a mobile-friendly website— and the gap is widening, Seckold said on the opening day of ... Read more -->

Mobile Marketing: Frederick Saurat says mobile is partner to traditional media

Mobile Marketing: Frederick Saurat says mobile is partner to traditional media Mobile will not match nor overtake radio, newspaper, and television in terms of ad spending -- Frederick Saurat, TheTMSway Ltd co-founder Mobile advertising is a hot discussion via Marketing-interactive.com, where one aspect being tackled is the inconsistency between predicted figure and the reality. In an interview with said magazine, Frederick Saurat, co-founder of TheTMSway Ltd, pointed out the barriers that led to mobile advertising’s little reality in spite of impressive estimates/figures of mobile ad growth from various research firms. According to Mr. Saurat, it is a wrong notion of seeing mobile as a channel to match, or say, to overtake newspaper, radio, and even TV in terms of ad spending.  He explained the mobile’s ro... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

Mobile Advertising Will Hit $6.6 Billion By 2017 We are forecasting that mobile advertising will be a $6.6 billion market in 2017, a six-year CAGR of 30.4 percent. As we have continually argued, we are in a post-PC era and mobile advertising would seem to be a natural extension of the enormous growth in smartphone use over the past few years. However, as we discuss in our forecast, there are several limiting features of the market. In particular, we believe local ads, the real blockbuster opportunity of the market, are caught in a huge chicken-or-egg market problem, which we don't think will be solved in the near to medium term. Why travel advertisers need to think mobile Earlier this year eMarketer noted more than 12 million... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

Bridging the gap with mobile Mobile is the platform for next generation of advertising. The statistics show the potential, and the industry big wigs agree that this is where the brands should be. Now the big question is not why, but how the brands can get on the mobile platform and make this the part of their brand marketing ecosystem. This was the key point of discussion at the recently concluded Mobile Marketing Association Forum held in Singapore. The market figures show that across the region mobile is the first point of contact for brands with the consumers because this is one device that is always on, and is the prime source of communication for all the consumers. During his presentation at MMAF, Ashutosh Srivastav, CEO, Mind... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

Consumers in Asia eager to adopt location-based services: TNS mobile-marketing study GLOBAL - For marketers looking to leverage mobile's popularity, location-based services (LBS) are their best bet, according to TNS. The insights firm's 'Mobile Life Study' found that more than 60 per cent of mobile-phone users worldwide who don't yet use LBS said they want to. TNS' annual Mobile Life study explored mobile use among 48,000 people in 58 countries. The study showed that the majority of people around the world recognize the value of sharing their location to benefit from a range of services. Globally, almost 30 per cent of the world’s 6 billion people are using smartphones, and in developed Asia-Pacific countries (which includes Japa... Read more -->

Can Publishers Survive in the Post-PC World?

Mobile is a tiny market but it’s growing quickly, and with Smartphone proliferation that grows in popularity, advertisers in effect made a shift towards mobile to acquire revenue, said lead industry analyst and media specialist Agata Kaczanowska. In a compiled data from journalism.org, it revealed that mobile made up advertising revenue from newspaper publishers. In fact, 0.9% of digital ad revenue last year was generated from mobile, a factor that shows newspaper’s primary reliance on the web as source of digital revenue. The mobile ads constituted 0.1% of the total ad revenue in 2011, which although small, represents nearly 2000% year-to-year increase. Many publishers including the NY Times, Wall Street Journal, and The Financia... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

AdBoard refreshed and renewed in 2012, new board tests new bylaws A FEW years shy of 40, the Advertising Board of the Philippines (AdBoard), one of the country’s biggest trade organizations, starts 2012 with a timely reinvention. The advertising landscape is changing fast. Marketing, media, communications and other similar professions are now inextricably in the business model. Staring AdBoard in the face was a decades-old, yawning gap between itself and the industry it was tasked to represent and whose rights it had sworn to uphold. Consumers Increasingly Marry Mobile Devices With TV Smartphones, tablets, and TV make good companions, according to various reports released in April 2012. Data from a GfK Knowledge Networks su... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

Why mobile ads in emerging markets are the future There are 5.3 billion mobile subscribers around the world, meaning 77% of the world’s population uses a phone. The majority of those users — 3.8 billion or 73% of the group — live in emerging economies. Yet mobile advertising dollars spent around the world do not begin to compete with traditional platforms or Internet ads. As the Internet spreads throughout the developing world, it’s arriving on phones before traditional computers. Some 70% of Internet users in Egypt, 59% in India, 57% in South Africa, 50% in Ghana and 44% in Indonesia get online via mobile phones alone. This Jana infographic poses a question for advertisers — how will relevant content be delivered via mo... Read more -->