Tag Archives: mobile market

TheTMSway Weekly Radar on Mobile Marketing and Business

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Juniper: Mobile Content Revenues to Reach $65 Billion in 2016 Annual revenue generated from content delivered to mobile handsets and tablets is expected to increase by nearly $25 billion over the next three years, projects a new report from Juniper released on Wednesday. If the numbers shake out as anticipated, that will bring revenues to $65 billion by 2016. According to the new Juniper report, growth would primarily be fueled by an upsurge in game, video and eBook purchases via tablet devices, allied to increased opportunity for content monetization via DCB (Direct Carrier Billing) Study: Mobile Marketing Industry to Employ 1.4 Million In 2015 Trade organization the Mobile Marketing Association has commissioned a new study that p... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

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Finance Industry Leads in Mobile Advertising Budget It should come as no surprise that the finance industry is leading the mass expansion of mobile advertising budgets when one discovers that 80% of financial consumers use a smartphone. But toward what objectives are these financial companies optimizing their ad campaigns? Two cents of advice to ride India’s mobile revolution Mobile internet has grown exponentially in India. The Indian mobile subscriber base has risen substantially in the 21st century. According to TRAI, India has 884Mn mobile subscribers as of November 2011, a 21.22 percent YOY growth from November 2010. The projected number of active internet users for March 2012 stands at 48 million, a whopping 84.6 percent ... Read more -->

Mobile Market: Samsung takes over Nokia as world’s top mobile seller

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For the first time, Samsung takes over Nokia from the latter's reign as world leader in mobile sales after hitting a record at $4.4 billion in first quarter profits and a staggering 267% increase in Smartphone sales. The International Data Corporation (IDC), according to Industry Week, has confirmed the speculation via its Worldwide Quarterly Mobile Phone Tracker report with regards to Samsung's lead against Nokia at a wide margin. Samsung’s Galaxy Note and Galaxy S II smartphones, accordingly, have had huge contribution to its achievement in mobile sales. For 14 years, Nokia has been dubbed as the world’s top seller but the company was not able to capture its market share after it posted $1.2 billion loss in the last quarter. Fro... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

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Making the most of mobile Mobile is the new billboard. It is a present, local and sleek high definition screen resting comfortably in our bags or back pockets. While some rightly claim that it is the most personally connected device in history, others cite that as many as 70% of us sleep within inches of them. In Australia, where smartphone penetration sits around 50%, there are now more mobile phones in circulation than people. Mobile adspend soars 157% as FMCG and retail brands follow consumers Tesco, Marks & Spencer, Procter & Gamble and Unilever are understood to have boosted investment in mobile advertising, in an effort to reach what internet analytics company comScore claims are the 58% of Britons accessing con... Read more -->

Retail rises among the top-spending mobile sectors with 12.3% growth

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Retail climbs up, for the first time, among the top-spending mobile sectors to account 12.3% share of total spend, compared to 5.5% of last year. The unexpected rise, according to the Interactive Advertising Bureau (IAB), is due to rapid growth in the mcommerce. The FMCG brands, on other hand, also increased their share of total mobile adspend in 2011 to 14.4%, from 11.8% in 2010, making it the third-biggest spending sector after entertainment and media (23.2%) and telecoms (14.9%). Both retail and FMCG sectors overtook the finance and automotive which have been leading earlier on their mobile advertising spend. The value and significance of mobile marketing, according to Unilever’s communications buying manager via mobile market... Read more -->

US Mobile Market: Mobile Ad Spending to reach $2.61 billion in 2012

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The rapid growth of mobile marketing spend in the US is projected to reach up to 80% this year 2012, an equivalent to $2.61 billion, according to eMarketer report. A notable figure of last year disclosed the impressive rise of mobile ad spending at $1.45 billion compared from the $769.6 million in 2010. Two of the major contributing factors that led such an explosive growth are played by Google and Apple; with the former’s mobile search business and heightened interest in display inventory for both smartphones and tablets, and the latter’s widespread adoption of iPhones amounting to global sales of 37.04 million units in the last quarter of 2011. "As mobile devices become a remote control for our lives, the more indispensable they... Read more -->

Mobile Market: Samsung remains a lead in North America’s mobile phone market

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Samsung Electronics is reported to hit again at top spot in the North America’s mobile phone market, taking an impressive lead for an 11th quarter in a row. According to Strategy Analytics’ report, Samsung sold 12.6 million phones in the US and Canada in thefirst quarter (27.4% market share). The figure is over 10% points ahead of runner-up LG Electronics, and almost twice of Apple’s share. LG has sold 7.8 million handsets (17% market share), while Apple was close behind with 14.6%. Apple, on other hand, nearly doubled its market share from the same quarter last year, and climbed two notches in the ranking. HTC also had also done almost a double performance from last year’s market share. However, former strong sellers Research In ... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

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Mobile marketing ready to take off in East Africa The mobile marketing industry in Kenya is set to see significant growth with the launch of the East African chapter of the Mobile Marketing Association (MMA). Since the local mobile phone industry took off a decade ago, there has been both a knowledge and policy gap to give direction on what consumer engagement should be in matters related to mobile. How to put context into mobile with digital signage The explosion of consumer-centric mobile innovation is demanding a new focus on mobile context. Mobile context is defined as the match between a consumer’s given physical environment – a venue such as a store, hotel or restaurant – and the optimal mobile experience – mo... Read more -->

Hungary mobile internet subscriptions on the rise, said NMHH

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The National Media and Infocommunications Authority (NMHH) reported an impressive increase of the mobile internet subscriptions in the Hungarian market, reaching to 1.322 million last January from 1.307 million a month earlier. NMHH said that the number of active mobile internet subscriptions (those who used the service during the previous three months) climbed to 1.017 million from 1.003 million in December. According to the report, the mobile internet subscribers transferred 1,377,000 gigabytes of data in January, up from 1,373,000 in December. Market Share In the number of subscribers, the T-Mobile's grew to 48.07% from 47.78%; while Vodafone's market share fell to 25.45% from 25.60%, and Telenor's fell to 26.48% from 26.62%. Meanw... Read more -->

Top 3 Interactive Advertising Recommendations for 2011, Borrell Associates

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As year 2011 has successfully kicked off, several predictions / projections came out with frank positioning of what’s best in global marketing and advertising scene.  Well, the industry experts have spoken already with utmost confidence, and just recently, the Borrell Associates turned the roundtable to digital media publishers saying there are 3 ways that lead the growth of interactive advertising revenue, and mobile marketing approach made it on top list. According to Borrell’s recommended contents, as published at SFGate and PRWeb… Invest mobile marketing now [caption id="attachment_2056" align="alignleft" width="250" caption="Photo courtesy of PRWeb"][/caption] In a survey of 3,300 business owners in 2010, 15% identified that... Read more -->