Mobile video ad spend rises in UK

Mobile video ad spend rises in UK UK is forecast to experience a climb in the sales of video-enabled mobile devices. According to IAB, video shares via online and mobile devices have grown 50% in the first half of 2013; with video spend climbing six-fold high or 487% over the last three years. The proliferation of smartphone’s penetration in the region, plus the roll-out of various 4G networks, according to IAB and PwC, resulted to a step change in mobile budgets at £23 million (from £1.7 million in 2012) in the first half of 2013. Not only that, the report also showed a 17.5% year-on-year record in digital advertising budgets, or equivalent to £3.04 billion in the first six months of this year. According to the report, the UK web users video ad spending has rock... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

Mobile ad spend hits a record £429.2 million in the UK Advertising online and on mobile grew by 17.5 per cent to £3.04 billion in the first half of this year. Mobile advertising has increased by 127 per cent in the first half of 2013, equating to £429.2 million compared to £188.1 million the year before, according to a UKOM and comScore report. Advertisers have spent £3.04 billion in the first six months of the year, which is £66 per head of the 46.1 million people who are currently active online. 5.1 billion mobile phone users by 2017, mostly in Asia –report At least 5.1 billion people may be using mobile phones by 2017, nearly one billion more than this year, a tech site reported Friday. To put that in perspective, accord... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

Asia-Pacific to become world’s second largest digital ad market by 2017 Asia- Pacific region will emerge as the second largest market in terms of digital ad spending by 2017. eMarketer’s latest Global Media Intelligence Report said that the region will grab 27.7 percent market share and will be second after US and Canada with an estimated market share of 35.7 percent. The report said that total media ad spending in the US and Canada together will reach $184.73 billion by 2017. The US may be the world’s largest ad market, but advertisers still spend more to reach consumers in other markets, particularly those in Australia and Europe, according to eMarketer’s latest Global Media Intelligence Report, produced in collaboration with S... Read more -->

SMBs in the US embrace more into mobile efforts than UK’s

SMBs in the US embrace more into mobile efforts than UK’s U.S. and UK are two strong markets when it comes to mobile marketing penetration. Consumers’ adoption or positive treatment to mobile effort/approach is no longer surprising for advertisers. But the question of which market is doing better must be something that needs some figures to find out. According to a recent study, while the UK took a lead against US in terms of mobile device ownership with 68% and 66%, respectively; US, alternatively, has taken a punch back with more small and medium businesses (SMBs) optimizing their store websites for mobile. American SMBs’ positive growth in mobile space is evidenced with 34% (or more than one-third) currently using mobile-optimized websites. But, more than that, US deserved being pa... Read more -->

Mobile commerce spend in the US reaches $10 billion

Mobile commerce spend in the US reaches $10 billion America’s mobile commerce is at spotlight after it recorded $10.6 billion for the first half of 2013– a figure that’s not too far to surpass $25 billion for this year given the expected seasonal surge in Q4 spending. According to comScore, smartphone devices had a higher share of total digital commerce with 6% against tablets (3.5%). While the figures showed the number of smartphone users outnumbered those users of tablet devices two times, it is worth noting further that the average spending per smartphone device owner is 20% higher than tablets. Within the first half of 2013, the highest percentage (23.7%) of the total digital commerce spending happening via mobile are led by video games, consoles and accessories. In the same ... Read more -->

Advertisers, creative agencies in APAC shift to mobile marketing in 2014

Advertisers, creative agencies in APAC shift to mobile marketing in 2014 Mobile marketing is going to be a global priority in Asia-Pacific, with 90% of brands and agencies predicting a substantial rise of mobile marketing budgets by 2014, according to a survey. From the 13 markets surveyed between July and August 2013, there were a total of 336 client-side advertisers and marketing service agencies responding and expressing their views and expertise on the matter. Mobile Marketing Association (MMA-APAC), meanwhile, has aired its confidence in seeing a substantial growth in the budget allocations of advertisers in the region due to mobile's integral part in today's overall marketing mix. Between 2013 and 2014, application development and mobile display advertisements came out as the most used channels for ... Read more -->

Mobile commerce gears up growth demand

Mobile commerce gears up growth demand The number of mobile-connected devices will surpass the total number of worldwide consumers by the end of 2013, according to report. In retail business perspective, mobile shopping has contributed a share in the e-commerce market, and it continues influencing the entirety of the retail sales chart. In a report, 15% of online retail sales this year will take place in mobile devices. A total of $39 billion is estimated to hit the US mobile commerce chart – an equivalent of 56.6% climb from 2012. Generally, while there’s an increase of consumer activity on mobile devices (like smartphones and tablets), it is notably important for marketers to understand as to how these consumers use their mobile devices so that they may optimize and per... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

Consumers Will Soon Be Able to Opt-Out of Targeted Mobile Ads On Wednesday, the Digital Advertising Alliance, representing the nation's largest media and marketing associations, announced mobile principles for behaviorally targeting advertising, the first major step in offering consumers a way to opt-out of targeted ads the same way consumers can now opt-out of online paid messages via the DAA's ad choices program. The mobile counterpart to the DAA's online ad choices program has been in the works since the self-regulation online program was launched two years ago. Since then, advertisers proudly tout that the program serves up a trillion ads per month that gives consumers notice and choice to opt-out of targeted ads. Meant to give consu... Read more -->

APAC mobile market hits $1 trillion

APAC mobile market hits $1 trillion Mobile industry has become the major driver of growth in the Asia Pacific economies, which generated $1 trillion in GDP in 2012, said GSMA. The figure is anticipated to reach at $2.3 trillion to annual GDP in 2020.  According to GSMA, the mobile had impacted to all Asia Pacific countries with amazing growth in service penetration driven by infrastructure investments, and device and service innovations. Currently, APAC has recorded 1.6 billion unique mobile subscribers; and such figure is projected to keep moving to 1.9 billion in 2017. By that time, GSMA is poised to saying that the APAC will account for nearly half of the forecast global total of 3.9 billion. Another observation in APAC region is the nature of phone usage, which has... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

Juniper: Mobile Content Revenues to Reach $65 Billion in 2016 Annual revenue generated from content delivered to mobile handsets and tablets is expected to increase by nearly $25 billion over the next three years, projects a new report from Juniper released on Wednesday. If the numbers shake out as anticipated, that will bring revenues to $65 billion by 2016. According to the new Juniper report, growth would primarily be fueled by an upsurge in game, video and eBook purchases via tablet devices, allied to increased opportunity for content monetization via DCB (Direct Carrier Billing) Study: Mobile Marketing Industry to Employ 1.4 Million In 2015 Trade organization the Mobile Marketing Association has commissioned a new study that p... Read more -->