Tag Archives: mobile market Asia Pacific

Mobile marketing climbs seriously in the US to expect $400 billion in 2015

Posted on by
Mobile marketing climbs seriously in the US to expect $400 billion in 2015 Facts: Mobile marketing shared $139 billion to the US economy and created 524,000 jobs last year, MMA study. The mobile marketing ecosystem is anticipated to generate more than $400 billion to the U.S. economy by 2015, representing an annual growth rate of 52.5%, according to the new "MMA Mobile Marketing Economic Impact Study." As MMA further noted, the $400 billion is nearly the size of the current gross domestic product (GDP) of Argentina or Austria; and would surpass the current GDP of Thailand. Report said the efficiency of mobile marketing spend based on its impact on mobile sales was a subject for determination of the study. In 2012, the marketing impact ratio, or overall return on every dollar that a marketer invests in the... Read more -->

Mobile plays valuable role for brands and retailers to win in-store customers

Posted on by
Mobile plays valuable role for brands and retailers to win in-store customers “Showrooming” cannot hurt offline business if retailers and street brands must learn how to use the mobile to their advantages. The latest research revealed that mobile can play valuable role in reducing risks that ‘showrooming’ poses strikes to retailers, according to TNS. Based on responses from 38,000 people across 43 countries, it was found that while showrooming is a real threat, mobile can provide a solution to brands in minimizing some risks. In markets where people’s first introduction to the internet has been thru handsets, shoppers have high chances to use their mobile when showrooming. In fact, in emerging Asia, according to TNS, there are 75% of mobile users doing so. According to the study, some behaviors lik... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

Posted on by
How to bridge the gap between mobile advertising and consumer behaviour Mobile advertising is booming in the UK, but despite all the celebration around it hitting £536m in 2012, we have a long way to go to catch up with actual consumer behaviour. Earlier this month, the internet advertising bureau (IAB UK) announced mobile ad spend in 2012 was up 148% on the previous year, citing mobile as the key factor in total UK digital ad spend hitting the £5bn mark for the first time. Mobile's contribution was over half the total growth in digital ad spend over the last 12 months. 2013: A Breakthrough Year for Germany's Mobile Ad Market? Advertisers in Germany are among the latest to climb aboard the mobile bandwagon. According to the “MA... Read more -->

Africa an exciting market due to rising economy and mobile connectivity

Posted on by
Africa an exciting market due to rising economy and mobile connectivity In Africa, excitement is felt due to rising economy and technology space, with mobile and connectivity now changing the content game. In India, after Nokia's fall in the mobile market, a study revealed that it can reclaim on top of the chart . The world business momentum is now pointed in Africa due to rising economy and escalating technology – both creating total excitement in the region. According to CNN report, while the internet access has grown so fast, Africans are now learning what it means to spend money on content delivered via mobile device and computer screens, most particularly when the content is designed for the region. Accordingly, content is treated as everything in Africa and technology is its biggest enabler. One ... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

Posted on by
National Advertisers to Dive Deep Into Local Mobile Ads National advertisers will pour money into local mobile ads over the next few years, predicts BIA/Kelsey in a new forecast. The researchers project local mobile spend by national advertisers to climb from $1.9 billion this year all the way to $6.4 billion in 2017. By that year, the forecast calls for spending on local mobile ads to slightly exceed investments in local online ads. That would mark quite a shift from current spending patterns. Last year, BIA/Kelsey estimates that national advertisers spent $4.3 billion on local online ads, as opposed to just $1 billion on local mobile ads. But while mobile spend should see dramatic growth, local online advertising should see more muted ... Read more -->

Mobile advertising records 220% increase in Australian market

Posted on by
Mobile advertising records 220% increase in Australian market The IAB Australia’s report revealed a significant rise of mobile advertising in the region at 220%, representing $86.2 million expenditure. According to Interactive Advertising Bureau, the growth of mobile is expected to settle into strong and sustained growth rates, just as general online advertising expenditure did in 2000 after an extraordinary period of growth. Online ad spend grew 18% year on year to hit $3.3 billion in 2012 with mobile and video showing the strongest growth. Based on publishers’ submissions, 58% of mobile advertising for Q4 last year was allocated to smartphones against tablets (42%); while 56% was general display compared to search (44%). The total expenditure for three months, which ended in 31st of Dec... Read more -->

APAC heads the world in mobile ad revenue

Posted on by
APAC heads the world in mobile ad revenue Asia-Pacific and North America were vying at the world’s forefront in terms of mobile ad revenue; but Japan and South Korea placed APAC as world leader in 2012 due to high adoption of handsets. The region recorded US$4.3 billion mobile ad revenue in 2012, and according to Gartner, the figure will continue to rise at $4.9 billion this year. Japan and Korea are expected to keep a contribution to APAC as world leader in advertising until 2016, added with the economic growth in China and India. It must be noted, however, that North America and Western Europe are anticipated to close the gap on APAC as the mobile channel in both regions is getting more integrated, with 360-degree advertising campaigns eating up budgets allocated for prin... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

Posted on by
Asia-Pacific leads globe in 2012 mobile ad revenue with US$4.3 billion: Gartner ASIA-PACIFIC - Mobile advertising revenue in 2012 reached US$4.3 billion in the region and is forecast to hit $4.9 billion this year, according to Gartner. The high adoption of handsets in Japan and South Korea has given the Asia-Pacific region an early lead in advertising worldwide and the region is expected to continue leading the globe through to 2016 with the growth economies of China and India expected to contribute increasingly.  However, North America and Western Europe are expected to close the gap on Asia-Pacific as the mobile channel gets more integrated, with 360-degree advertising campaigns eating up budgets historically allocated to print and ... Read more -->

People use mobile, social while watching TV

Posted on by
People use mobile, social while watching TV “Ericsson ConsumerLab TV and Video Report 2012” found 54% of people browse to mobile while watching TV; and more than 60% of those polled used their laptops for social forums. Such a multitasking behavior is expected to increase due to the availability of various easy-to-use mobile devices like smartphones, laptops, and tablets. According to Ericsson AB, there were 42% of the respondents who preferred to discuss on the things they've watched over televisions. The study is based on 12,000 online interviews conducted in the US, UK, China, Spain, Sweden, Brazil, Taiwan, South Korea, Germany, Mexico, Chile, and Italy. According to Ericsson AB, there are more than 80% of those polled browsed the internet while watching TV or videos,... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

Posted on by
Mobile advertising revenue forecast to top $11.4bn this year The latest survey of global mobile advertising revenue conducted by Gartner has found that revenue is forecast to top $11.4bn in 2013, up from $9.6bn in 2012. What’s more this is expected to be merely the tip of the iceberg with revenues projected to leap to $24.5bn in 2016. A key growth driver is expected to be the growing integration of mobile channels into 360 degree advertising South Korea mobile ad market triples in 2012 South Korea's mobile advertising market nearly tripled in 2012, boosted by the growth of smartphones and high-speed Internet. The country's mobile ad market reached 216 billion won (US$198 million) last year, up from 76.2 billion won (US$69.9 milli... Read more -->