TheTMSway Weekly Radar on Mobile Marketing and Business

Asia Pacific a trendsetter in m-commerce The growing adoption of smartphones and tablet computers is changing the way Asians shop online, says Hamburg-based researcher Globally, and particularly in Asia Pacific, traffic to retail sites through mobile browsers and apps is intensifying, and the variety of products purchased through mobile has widened. Smartphones currently have a higher penetration globally than tablets, but tablet use is growing at a faster rate. Mobile retail Digital advertising hits $43B, passing broadcast TV for the first time ever This past year, digital advertising online and via mobile crossed the $40 billion mark for the first time ever, according to the Internet Advertising Bureau. Since 2004, th... Read more -->

Asia-Pacific leads the world in mobile commerce

Asia-Pacific leads the world in mobile commerce Asian consumers’ shopping behaviors has changed due to growing adoption of smartphone and tablet devices in the region. The report cited smartphones having a higher global penetration as compared to tablet devices; the latter’s usage, however, is growing a rapid rate. Mobile retail apps are more popular on smartphones, while access via tablets and mobile browsing is prevalent. Globally, traffic to retail sites across the Asia-Pacific region, through mobile browsers and apps, is intensifying and the variety of product purchases through mobile ads has expanded. According to the report, tablet devices however are more suitable to large purchases, which are ideal amongst on-the-go purchases. In China, specifically, the number of mo... Read more -->

Korea: Mobile ad spend surges

Korea: Mobile ad spend surges Korea’s spending on mobile ads leapt 119% to 460 billion KRW as disclosed by the latest figures from Cheil Worldwide. According to the report, the overall advertising expenditure in Korea was slightly up during 2013 – but the mobile advertising spend is more than doubled due to increased smartphone penetration plus consumers’ usage on expanded high-speed internet service. Korea’s total ad market increased at 2.2% to some 9,471 billion KRW last year. The situation is expected to pick up in 2014 with 3.8% growth as the Korean economy improved in a series of major sporting events, which helped boost advertising. As Cheil observed, within the data, there had been a significant movement between media with traditional channels su... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

Mobile search advertising set exceed 16 billion The proportion of the population now using their phones to browse the internet has grown at an extraordinary rate. In fact, according to Nielsen, Americans now spend more time browsing the web using mobile devices than they do on their desktop computers. A recent study published by Juniper research on mobile search and discovery also supports the importance of incorporating mobile platforms. Digital Ad Spending in Spain Passed $1.1 Billion in 2013 Investments in mobile ads rose nearly 48% last year—and may see similar gains in 2014. Severe economic problems continue to take their toll on Spain’s digital advertising sector. In fact, 2013 spending on internet display ads still lang... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

Smart Connected Device Shipments in France Pass 35 Million in 2013 Tablet shipments were up more than 60% last year. Echoing trends seen in the UK and US, mobile devices are taking France by storm. As a result, the country’s market for smart connected devices maintained impressive growth in Q4 2013, with combined shipments of tablets, smartphones and PCs nearing 11 million units, according to the International Data Corporation (IDC). In total, 2013 smart connected device shipments in France exceeded 35 million units—a 7.1% year-over-year increase. Android tablet shipments surging globally The global tablet dominance once owned by Apple’s iPad is no more. According to the latest industry data published late last week by ABI Re... Read more -->

Brazil is second in BRIC’s ecommerce market

Brazil is second in BRIC’s ecommerce market The ecommerce market in Brazil is expanding rapidly this year, estimated to reach 71.8 million consumers browsing for products and services across digital devices. According to eMarketer’s report, Brazil will record 32.9 million digital buyers or 37.7% of the country’s internet users this year. In a separate June 2013 data from comScore Media Metrix, 77.3% of internet users in Brazil were recorded to have visited the retail sites, ranking the nation second among the BRIC countries (Brazil, Russia, India, and China). The said percentage is behind only of China’s 84.1%, and above the global average of 74.4%. The country’s internet usage, however, recorded a lesser spending in terms of online retail than that of China; but it is far... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

Asia-Pacific enterprise mobile collaboration market to take off, predicts Frost The total number of active users in the Asia-Pacific enterprise mobile collaboration services market is estimated by Frost & Sullivan to be $1.12 million in 2013 and forecast to increase at a compound annual growth rate of 21.4 percent through 2018. Fueling the growth is the increasing number of mobile and remote workers in the region. To tap into this workforce, unified communication (UC) vendors and cloud providers are increasingly offering subscription models, from basic mobile collaboration packages with email, calendar, contact and instant messaging Mobile Marketing and Advertising: Opportunities for SMBs Over the past five years we, as consume... Read more -->

India: Mobile ad spend expected to grow 50% as digital advertising boosts

India: Mobile ad spend expected to grow 50% as digital advertising boosts The mobile advertising in India is forecast to grow at 50% and reach Rs 5.1 billion by the end of 2014, report said. This year, excitement is felt within India’s media and entertainment industry as expectation to a registration of compounded annual growth rate (CAGR) is viewed to reach 14.2%, or Rs 1,785.8 billion by 2018. Based on figure released by FICCI-KPMG, year 2018 is the best time in which the country’s digital advertising spending is set to experience the most skyrocketing growth of 27.7%. Last year, the media and entertainment industry of India has registered a year increase of 11.8%, recording Rs 948 billion. The digital sector, in that effect, hit 38.7% growth or equivalent to 30.1 billion. Overall, the country’s ... Read more -->

US Hispanics rely heavily on tablets in local shopping

US Hispanics rely heavily on tablets in local shopping The US Hispanics showed almost 53% of tablet usage in shopping activities – a manifestation that consumers in the said market are avid fan of digital devices. BIA/Kelsey’s report found that US Hispanics internet users rely more on digital devices than their non-Hispanic counterparts.  The study found 52.5% of the Hispanic consumers use tablets in their shopping for local products/services in the third quarter of 2013; while less than 30% of non-Hispanics did the same. Meanwhile, smartphone usage is higher to non-Hispanics in their local shopping with 38% affirming their daily usage. Though smartphone is ranked as second most popular device among US Hispanics, the approximate 42% of smartphone users who were checking on local offe... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

Mobile users expect target, relevant ads Mobile ads are best when they meet demands around time, environment and frequency so that they are delivered at the right time of day and on the right day. Nearly three-quarters (73 percent) of consumers are somewhat or extremely unwilling to share personal information on their mobile devices, according to a PricewaterhouseCooper (PwC) survey of 1,500 people, "Mobile Advertising: What Do U.S. Consumers Want?" Of the 69 percent who are open to receive mobile ads, the ads are preferred when the consumer is in a "leisurely" mode. Even ads that are relevant to personal interests do not directly translate to ad interest or engagement, with 71 percent of respondents choosing not to click through a relev... Read more -->