TheTMSway Weekly Radar on Mobile Marketing and Business
Tag Archives: mobile marketing story
TV and mobile big tandem in reaching the millennial audience
With mobile and television each getting the attention of 94% of millennial audiences per week, marketers are seemed considering the huge tandem of these two channels to realize their targeted audience reach.
According to the report of Experian Marketing Services, brands are recognizing the millennials and they understand that this type of consumers is communicating and behaving differently than any other generations. Because of this, marketers who responded to the study said they must create their innovative campaigns in order to engage to these consumers. In fact, the above finding is manifestation of the big role that millennial consumers have in both TV and mobile viewership, most particularly that early millennial adopters are spendi... Read more -->
Africa an exciting market due to rising economy and mobile connectivity
In Africa, excitement is felt due to rising economy and technology space, with mobile and connectivity now changing the content game. In India, after Nokia's fall in the mobile market, a study revealed that it can reclaim on top of the chart .
The world business momentum is now pointed in Africa due to rising economy and escalating technology – both creating total excitement in the region. According to CNN report, while the internet access has grown so fast, Africans are now learning what it means to spend money on content delivered via mobile device and computer screens, most particularly when the content is designed for the region.
Accordingly, content is treated as everything in Africa and technology is its biggest enabler. One ... Read more -->
Mobile ad budgets to increase over the next 12 months
64% of mobile advertisers are set to increase their spending in mobile advertising over the 12 months, according to a report from Advertiser Perception survey via Ad Age.
The consumer packaged goods (CPG) advertisers were top on the list to have been bullish with regard to their mobile advertising investments, as the report noted, with 2/3 expecting for the climb against 2% of them believing for a cut.
However, while mobile ad budget is seemed accelerating, the print sector is seemed showing a pattern of decline. Out of more than 1,200 respondents, only 18% are affirmative about the increase of their ads on magazines; while 26% of them are expecting for a decrease in budgets. The Newspaper Association of America (NAM), meanwhile, reve... Read more -->
Mobile ad industry to benefit from smartphone craze
A report from Saatchi found 47% of smartphone users looking up for local information, while 48% are checking for a brand’s mobile site using their devices.
The mobile advertising industry is expected to be worth £17 billion by 2017, as smartphones and connected devices are consistent in creating an impact in the sector. According to the report, the UK’s mobile ad market was up 132% (at £181.5 million) in the first half of 2012, with digital accounting for 16% of all expenditure over the year.
The penetration of Smartphone also hit high at global chart with the world’s population spending more time on mobile devices each day. The report made record of people spending 127 minutes per day on smartphones, a data that is far exceed... Read more -->
Are publishing media ready for mobile readership?
This year is the moment of mobile readership revenue with 100% of media publishers expected to indulge into mobile content format. In North America, 210 media companies sealed their unanimous ‘nods’ to the survey.
According to Alliance for Audited Media, the proliferation of mobile platforms available to publishers is one of the reasons seen to have contributed the unanimous nods among the responding media companies. Publishers are getting to see iPads and tablets as two of the most dynamic opportunities for media consumption. For newspapers and business publications, iPhone is taking a lead, which in some way, is an indication that Apple remains a primary device-maker for media consumers in the region.
Report said publishers ha... Read more -->
Mobile Commerce goes up, 88% user engagement
The annual Global Consumer Survey revealed 88% of mobile media users engage into mobile commerce.
According to the study based on 10 countries across the world, the mobile market is seen getting into its maturity behavior, wherein 80% of the consumers use their mobile devices for their research activities –while over 35s comprised 88% of mobile usage.
Mobile purchases set a record of 55% - but the figure appears to be 64% for over 35s. Report said the biggest rise in mobile commerce is surprisingly reflected by some developing markets like Qatar (showing a record of 86% in 2012 from 73% in 2011); India set a record of 90% this year from 85% in 2011; and South Africa (95% from last year’s 89%).
The mature markets like UK, on oth... Read more -->
Casbaa 2012: Monetising Social Media Efforts
“You should not drive people from a broadcast media into a social platform without understanding why". -- Jonathan Ellis, CEO of TheTMSway Ltd.
The Casbaaa Convention 2012, on its first kick off yesterday, has just tackled various opportunities with regards to relevant content. One of the fresh opportunities discussed is Monetising Social Media Efforts.
The discussion spurred a debate among industry leaders joining the forum. Mr. Jonathan Ellis, CEO of TheTMSway Ltd, punched an argument saying:
“You should not drive people from a broadcast media into a social platform without understanding why. You need to own the social data that is being created and use it. That’s where the value lies”, he said.
The Casbaa Conventi... Read more -->
TheTMSway Weekly Radar on Mobile Marketing and Business
Mobile strategy is essential in Australia’s retail sector, Asia-Pacific to lead global ad spend
Australia’s digital economy is predicted to grow by up to $70 billion over the next four years, with mobile advertising to climb up to 156% in mobile impressions – one of the fastest growing advertising platforms ever in Australia, according to recent study from Deloitte Access Economics.
Report said online mobile shoppers in the region shifted to mobile devices with 57% set on record over the last 12 months, while Smartphone web surfers acquired are inclined to use mobile to find information about a certain product or service.
Meanwhile, the global mobile advertising is expected to rise up to $676.2 in 2016; and 2014 is a year where Asia-Pacific is predicted to surpass North America’s total advertising revenue in a record-break... Read more -->