Android is no. 1 in global smartphone market with 81.3% market share

Android is no. 1 in global smartphone market with 81.3% market share Google’s mobile operating system (OS) has beaten its rival Apple in the global smartphone market finishing 81.3% in this year’s third quarter, or equivalent to 75% rise as compared to previous year’s Q3, according to Strategy Analytics. According to the report, Android’s shipment accounted 204.4 million, which is tremendously higher from last year’s record of 129.6 million shipped worldwide. The defeated Apple, which is now in second spot, has experienced a decline in the market share (13.4%) from its previous record (15.6%) despite a gain in shipments to 33.8 million. Apple, however, is projected to recover from its losses this quarter due to evident demand of its iPhone 5S. Other factor seen resulting to Apple’s defeat ... Read more -->

Advertisers, creative agencies in APAC shift to mobile marketing in 2014

Advertisers, creative agencies in APAC shift to mobile marketing in 2014 Mobile marketing is going to be a global priority in Asia-Pacific, with 90% of brands and agencies predicting a substantial rise of mobile marketing budgets by 2014, according to a survey. From the 13 markets surveyed between July and August 2013, there were a total of 336 client-side advertisers and marketing service agencies responding and expressing their views and expertise on the matter. Mobile Marketing Association (MMA-APAC), meanwhile, has aired its confidence in seeing a substantial growth in the budget allocations of advertisers in the region due to mobile's integral part in today's overall marketing mix. Between 2013 and 2014, application development and mobile display advertisements came out as the most used channels for ... Read more -->

Mobile internet to drive growth in Vietnam as government invests online infrastructures

Mobile internet to drive growth in Vietnam as government invests online infrastructures With Vietnam government’s investment to online infrastructure, it’s no surprise that Vietnam will be home to one of the world’s fastest-growing economies, with mobile seen as key driver in broadening the country’s web access. In a report (Vietnam Online: Mobile Internet Will Drive Growth), eMarketer emphasized that the Vietnam’s internet user base has dramatically increased during the past 10 years, to record 31.2 million in October 2012 from 3.1 million back in 2003. Due to the government’s substantial investment to online infrastructures, the country now boosts an internet penetration of 35.6%, according to Vietnam Internet Network Information Center (VNNC) in its November 2012 release. Mobile phones are said to have an ... Read more -->

Digital and Mobile TV big players to the growth of entertainment spend

Digital and Mobile TV big players to the growth of entertainment spend The US consumers’ media and entertainment spending is viewed to accelerate up to 4.8% this year until 2017, with digital consumption now getting in rivalry with physical sales. Based on PricewaterhouseCoopers’ report, the total spending of entertainment and media in the US will reach to $632.1 billion. Most forms of media are said to have attuned to the digital transition; and most companies in films and televisions are adapting to change the audience's viewing habits. Filmed entertainment is expected to increase faster than any other segment, with digital sales share almost a double at 25% in 2017 from 13% in 2012. The US advertising is reported to follow the trail of success with 5.1% increase to be expected annually, a figur... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

How to bridge the gap between mobile advertising and consumer behaviour Mobile advertising is booming in the UK, but despite all the celebration around it hitting £536m in 2012, we have a long way to go to catch up with actual consumer behaviour. Earlier this month, the internet advertising bureau (IAB UK) announced mobile ad spend in 2012 was up 148% on the previous year, citing mobile as the key factor in total UK digital ad spend hitting the £5bn mark for the first time. Mobile's contribution was over half the total growth in digital ad spend over the last 12 months. 2013: A Breakthrough Year for Germany's Mobile Ad Market? Advertisers in Germany are among the latest to climb aboard the mobile bandwagon. According to the “MA... Read more -->

TV and mobile big tandem in reaching the millennial audience

TV and mobile big tandem in reaching the millennial audience With mobile and television each getting the attention of 94% of millennial audiences per week, marketers are seemed considering the huge tandem of these two channels to realize their targeted audience reach. According to the report of Experian Marketing Services, brands are recognizing the millennials and they understand that this type of consumers is communicating and behaving differently than any other generations. Because of this, marketers who responded to the study said they must create their innovative campaigns in order to engage to these consumers. In fact, the above finding is manifestation of the big role that millennial consumers have in both TV and mobile viewership, most particularly that early millennial adopters are spendi... Read more -->

Africa an exciting market due to rising economy and mobile connectivity

Africa an exciting market due to rising economy and mobile connectivity In Africa, excitement is felt due to rising economy and technology space, with mobile and connectivity now changing the content game. In India, after Nokia's fall in the mobile market, a study revealed that it can reclaim on top of the chart . The world business momentum is now pointed in Africa due to rising economy and escalating technology – both creating total excitement in the region. According to CNN report, while the internet access has grown so fast, Africans are now learning what it means to spend money on content delivered via mobile device and computer screens, most particularly when the content is designed for the region. Accordingly, content is treated as everything in Africa and technology is its biggest enabler. One ... Read more -->

Mobile ad budgets to increase over the next 12 months

Mobile ad budgets to increase over the next 12 months 64% of mobile advertisers are set to increase their spending in mobile advertising over the 12 months, according to a report from Advertiser Perception survey via Ad Age. The consumer packaged goods (CPG) advertisers were top on the list to have been bullish with regard to their mobile advertising investments, as the report noted, with 2/3 expecting for the climb against 2% of them believing for a cut. However, while mobile ad budget is seemed accelerating, the print sector is seemed showing a pattern of decline. Out of more than 1,200 respondents, only 18% are affirmative about the increase of their ads on magazines; while 26% of them are expecting for a decrease in budgets. The Newspaper Association of America (NAM), meanwhile, reve... Read more -->

Mobile ad industry to benefit from smartphone craze

Mobile ad industry to benefit from smartphone craze A report from Saatchi found 47% of smartphone users looking up for local information, while 48% are checking for a brand’s mobile site using their devices. The mobile advertising industry is expected to be worth £17 billion by 2017, as smartphones and connected devices are consistent in creating an impact in the sector. According to the report, the UK’s mobile ad market was up 132% (at £181.5 million) in the first half of 2012, with digital accounting for 16% of all expenditure over the year. The penetration of Smartphone also hit high at global chart with the world’s population spending more time on mobile devices each day. The report made record of people spending 127 minutes per day on smartphones, a data that is far exceed... Read more -->

Are publishing media ready for mobile readership?

Are publishing media ready for mobile readership? This year is the moment of mobile readership revenue with 100% of media publishers expected to indulge into mobile content format. In North America, 210 media companies sealed their unanimous ‘nods’ to the survey.  According to Alliance for Audited Media, the proliferation of mobile platforms available to publishers is one of the reasons seen to have contributed the unanimous nods among the responding media companies. Publishers are getting to see iPads and tablets as two of the most dynamic opportunities for media consumption. For newspapers and business publications, iPhone is taking a lead, which in some way, is an indication that Apple remains a primary device-maker for media consumers in the region. Report said publishers ha... Read more -->