TheTMSway Weekly Radar on Mobile Marketing and Business

Mobile users expect target, relevant ads Mobile ads are best when they meet demands around time, environment and frequency so that they are delivered at the right time of day and on the right day. Nearly three-quarters (73 percent) of consumers are somewhat or extremely unwilling to share personal information on their mobile devices, according to a PricewaterhouseCooper (PwC) survey of 1,500 people, "Mobile Advertising: What Do U.S. Consumers Want?" Of the 69 percent who are open to receive mobile ads, the ads are preferred when the consumer is in a "leisurely" mode. Even ads that are relevant to personal interests do not directly translate to ad interest or engagement, with 71 percent of respondents choosing not to click through a relev... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

M-commerce has grown 63% in the last 5 years, with an average £199 spent on mobile purchases in 2013 Four out of 10 smartphone owners have bought something direct from their mobile phone spending an average of £199 each in 2013. Over half (55 per cent) of shoppers had used their mobile device in stores, with 54 per cent comparing prices online, 41 per cent taking photos for future reference, and 46 per cent researching their potential buys online. A cheeky one in six admitted to 'showrooming' – Mobile Finally Reaches Top of Retailer Priorities From slow and steady, to fast and hard, retailers are now adopting mobile solutions – those pertaining to everything from marketing to payments – at a pace we haven’t previously wit... Read more -->

Mobile fuels growth to India’s retail environment

Mobile fuels growth to India’s retail environment The ecommerce business in India climbed up to 80% as consumers became accustomed to shopping using their mobile devices. The new report cited the Indian consumers beginning to feel the necessity of mobile in their retail purchases. Indian retailers were also aligning to the mobile trend and came up with their mobile initiatives.  This year, India’s entire ecommerce market is valued at $13 billion, and with retailers now focusing more to the mobile strategy, it is no surprising that in the year 2020, it will continue to accelerate up to $70 billion. The entire Asia, meanwhile, leads the world in mobile app revenue in 2013 with South Korea (271%) taking on top of the list; Hong Kong followed at 211%; and China at 203%. Accordingly, l... Read more -->

Digital ad spend in Finland dominated by mobile ads

Digital ad spend in Finland dominated by mobile ads Mobile made a big story in Finland’s advertising success last year, with mobile phones and tablets rocketed 368%. Mobile, by year-end, recorded 8.7% of all investments in the digital display ads. According to IAB report, almost 20% of the country’s advertising spending last year came from digital ad platforms. The total investment of Finnish advertisers in digital media in 2013 recorded a growth of 6.8%, or €237.6 million ($316.8 million). Based on IAB Finland, the said growth figure in digital spend has resulted to the unprecedented rise of 19.7% in the country’s overall media spending. Meanwhile, in-stream ad also made another winning story last year rising 24%, equivalent to 9.1% of all display. Search and social media acco... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

Worldwide Smartphones Market Worth $258.9 Billion By 2015 & Mobile Phone Market Worth $341.4 Billion By 2015 - New Report by MarketsandMarkets According to the new market research report, "World Mobile phone & Smart-phone Market (2010 – 2015)", the total global mobile handset market is expected to reach $341.4 billion by 2015. Smartphones sale will account for 75.8% of the overall mobile handset revenue at $258.9 billion during the same year. Apple is expected to lead the growth till 2015, commanding largest share of the overall mobile handset revenue with 25.8%, while Nokia will be at the second place with 21%. The global Smartphone market is expected to register higher CAGR (24.9%) as compared to overall mobile handset market... Read more -->

US mobile market, Poland’s mcommerce high

US mobile market, Poland’s mcommerce high The mobile market in the US region is largely dominated by smartphone’s market share with 65.2% in last year’s Q4. Poland, meanwhile, is viewed to display a stronger mobile commerce value. Based on the report, the US smartphone market hit 2.2% increase in a three-month period from its Q3 sales chart and 11% high from last year’s record. In terms of dominance, Android has remained on top of the list with 51.5% majority share against Apple with 48.1% only. Although Android’s trajectory sale showed a little decline from its Q3 performance (51.8%), it did not affect its total climbing performance in 2013. Apple, meanwhile, climbed in Q4 to 2.1 points from 40.6. Comparing from Q4 in 2012, Apple displayed a significant 5.5% rise, w... Read more -->

Mobile ad opportunities high in BRIC markets

Mobile ad opportunities high in BRIC markets The advertising industry attracts more excitement this year as forecast to global mobile ads will reach up to 34.7% or $18 billion. Brazil, Russia, India, and China (BRIC) markets are at the forefront of the rising ad industry. As the report cited, the BRIC markets have successfully established a better mobile advertising base because of constant growth that these countries have been experiencing. Technology advancement and stabilized large emerging economies will take Russia and Brazil on top of the list; while the expansion of middle class will bring China and India in the mobile ad spotlight. In 2013, Brazil recorded 21 million mobile units sold. Android dominated as operating system for smartphones in the country with 56% market... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

Mobile commerce traffic makes up one quarter of online shopping A newly released report has revealed that 25 percent of e-shoppers are using smartphones and tablets. A report that has recently been issued by Monetate has shown that approximately one quarter of all of the global online shopping comes from mobile commerce traffic through smartphones, tablets, and other devices. This represents a meaningful increase in the sector’s share, even within the last quarter, alone. Report: M-commerce to reach $707 billion in 2018 Hampshire, U.K. - Annual retail payments on mobile handsets and tablets are expected to reach $707 billion by 2018, representing 30% of all e-retail by that time. According to a new Juniper Research report, “Mob... Read more -->

Middle East and Africa no. 2 in the world’s largest mobile phone usage

Middle East and Africa no. 2 in the world’s largest mobile phone usage Middle East and Africa (MEA) emerged as the second largest in the world in terms of mobile phone users with 525.8 million (up from 358.3 million in 2009), next to Asia-Pacific region. In terms of smartphone usage, the region is foreseen of hitting nearly a double with 112.2 million, up from 67 million last year. Currently, the number of smartphone users has climbed to 21.3%, up from 1.5% placed on record in 2009. Smartphone’s penetration is expected to skyrocket from 5.1% to 83%, according to the report. It was noted, however, that despite the rapid rise of smartphone penetration in MEA, the region has remained last in the world when it comes to metric, which helps explain why mobile internet spending in the region is expected lowes... Read more -->

Global advertising growth driven by digital, mobile

Global advertising growth driven by digital, mobile The global advertising spend this year will increase by 2.8% to more than half a trillion dollars due to adoption of digital devices and internet connectivity. Digital devices, which signify a bright spot of today’s advertising growth, are largely played by mobile. According to eMarketer’s new Media Intelligence Report, this year’s digital spending will reach at $117.60 billion or 13% up from its record in 2012. Mobile advertising spend, on the other hand, is forecast to reach $15.82 billion, or 79.7% year-over-year increase. Looking at the number of global mobile phone usage, the report has disclosed a tremendous rise at 60.7% this year way ahead of the 40% recorded in 2008. Meanwhile, smartphone usage has also climbed to merel... Read more -->