Tag Archives: mobile media

Mobile marketing to expect significant boost in Singapore in 2015

Posted on by
Mobile marketing to expect significant boost in Singapore in 2015 In the next five years, more than 50 per cent of marketing budgets will be associated with mobile, and mobile will overtake all other digital channels as the most effective way to reach and engage with consumers in Singapore, according to Experian. Nearly half of marketers have tested mobile, two-thirds of which have integrated the mobile channel in their marketing tactics, and nine out of ten affirm the efficiency of mobile marketing. In a report ‘The digitised pocket: Embracing the mobile age’ conducted by Experian, there were 8 out of 10 marketers believing that mobile marketing would be one of the most significant tools to engage with customers in the next two to three years. In fact, there were 7 out of 10 who believed tha... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

Posted on by
How to bridge the gap between mobile advertising and consumer behaviour Mobile advertising is booming in the UK, but despite all the celebration around it hitting £536m in 2012, we have a long way to go to catch up with actual consumer behaviour. Earlier this month, the internet advertising bureau (IAB UK) announced mobile ad spend in 2012 was up 148% on the previous year, citing mobile as the key factor in total UK digital ad spend hitting the £5bn mark for the first time. Mobile's contribution was over half the total growth in digital ad spend over the last 12 months. 2013: A Breakthrough Year for Germany's Mobile Ad Market? Advertisers in Germany are among the latest to climb aboard the mobile bandwagon. According to the “MA... Read more -->

People use mobile, social while watching TV

Posted on by
People use mobile, social while watching TV “Ericsson ConsumerLab TV and Video Report 2012” found 54% of people browse to mobile while watching TV; and more than 60% of those polled used their laptops for social forums. Such a multitasking behavior is expected to increase due to the availability of various easy-to-use mobile devices like smartphones, laptops, and tablets. According to Ericsson AB, there were 42% of the respondents who preferred to discuss on the things they've watched over televisions. The study is based on 12,000 online interviews conducted in the US, UK, China, Spain, Sweden, Brazil, Taiwan, South Korea, Germany, Mexico, Chile, and Italy. According to Ericsson AB, there are more than 80% of those polled browsed the internet while watching TV or videos,... Read more -->

Asia leads in the world’s mobile web traffic

Posted on by
The Asian region takes an impressive lead in mobile traffic for two consecutive years with data tripled since 2010. Asia grew by more than 192%, from 6.1% to 17.8%, according to Pingdom’s analyzed data fromStatCounter. Based on said study, the figure outstripped that of North America which recorded 8% and Europe at 5.1% of this year. Africa, on other hand, came second and a bit closer to Asia, with a 155.6% record over the period (14.5%). The UK was leading in Europe with 10.7% while the US got the chart at 8.6%. Among Asian countries, India had the highest share of mobile traffic wherein total mobile browsing has acquired 48.9%. The top 10 in the record chart, however, is dominated by African countries, but Brunei and Laos made the... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

Posted on by
Bridging the gap with mobile Mobile is the platform for next generation of advertising. The statistics show the potential, and the industry big wigs agree that this is where the brands should be. Now the big question is not why, but how the brands can get on the mobile platform and make this the part of their brand marketing ecosystem. This was the key point of discussion at the recently concluded Mobile Marketing Association Forum held in Singapore. The market figures show that across the region mobile is the first point of contact for brands with the consumers because this is one device that is always on, and is the prime source of communication for all the consumers. During his presentation at MMAF, Ashutosh Srivastav, CEO, Mind... Read more -->

Mobile Market: Samsung takes over Nokia as world’s top mobile seller

Posted on by
For the first time, Samsung takes over Nokia from the latter's reign as world leader in mobile sales after hitting a record at $4.4 billion in first quarter profits and a staggering 267% increase in Smartphone sales. The International Data Corporation (IDC), according to Industry Week, has confirmed the speculation via its Worldwide Quarterly Mobile Phone Tracker report with regards to Samsung's lead against Nokia at a wide margin. Samsung’s Galaxy Note and Galaxy S II smartphones, accordingly, have had huge contribution to its achievement in mobile sales. For 14 years, Nokia has been dubbed as the world’s top seller but the company was not able to capture its market share after it posted $1.2 billion loss in the last quarter. Fro... Read more -->

Robust mobile ad spend in Spain, local mobile ad revenues up in the US

Posted on by
The mobile ad spending in Spain is projected to break the €100 million ($138.8 million) barrier in 2012 after a climb to 67.4% in 2011 to €63.6 million ($88.3 million); and it maintains the levels of growth till year 2013, according to March 2012 report by MMA Spain and Accenture. Accordingly, the telecom and internet industry in Spain is tied to mobile and has developed the most sophisticated mobile marketing plans to propelling the said market. The Mobile World Congress, in which Spain is a host country yearly, is another advantageous factor viewed to has contributed marketers’ taking of advantage to mobile’s ubiquity in the region. Meanwhile, in the US market, a report revealed growth to $5.01 billion in 2016 in the regi... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

Posted on by
Making the most of mobile Mobile is the new billboard. It is a present, local and sleek high definition screen resting comfortably in our bags or back pockets. While some rightly claim that it is the most personally connected device in history, others cite that as many as 70% of us sleep within inches of them. In Australia, where smartphone penetration sits around 50%, there are now more mobile phones in circulation than people. Mobile adspend soars 157% as FMCG and retail brands follow consumers Tesco, Marks & Spencer, Procter & Gamble and Unilever are understood to have boosted investment in mobile advertising, in an effort to reach what internet analytics company comScore claims are the 58% of Britons accessing con... Read more -->

Retail rises among the top-spending mobile sectors with 12.3% growth

Posted on by
Retail climbs up, for the first time, among the top-spending mobile sectors to account 12.3% share of total spend, compared to 5.5% of last year. The unexpected rise, according to the Interactive Advertising Bureau (IAB), is due to rapid growth in the mcommerce. The FMCG brands, on other hand, also increased their share of total mobile adspend in 2011 to 14.4%, from 11.8% in 2010, making it the third-biggest spending sector after entertainment and media (23.2%) and telecoms (14.9%). Both retail and FMCG sectors overtook the finance and automotive which have been leading earlier on their mobile advertising spend. The value and significance of mobile marketing, according to Unilever’s communications buying manager via mobile market... Read more -->