US mobile ad spending to perform a speeder growth in 2013

US mobile ad spending to perform a speeder growth in 2013 The US market is most likely to witness for a speeder rise in mobile advertising spend this year, with $9.60 billion or 120% up compared from last year’s $4.36 billion set on record. Interestingly, eMarketer’s report has indicated more of mobile’s momentum in 2013 due to all of the spending in banners, search, and rich ad formats happening across the mobile space. Mobile search advertising spend will grow at 118.8% this year; mobile banner ad (155.22%); and mobile rich media ad formats will hit 95.89%. Although 2013 is the last year for triple-digit growth for mobile display, search, and ad formats, the report has remained indicative of any optimistic happening in the mobile world as consumers continue choosing smartphone and ta... Read more -->

Indonesian TV broadcaster NET. Media and TMS launched a viewer engagement mobile platform ‘NET.Connect’

Indonesian TV broadcaster NET. Media and TMS launched a viewer engagement mobile platform ‘NET.Connect’ Our company has tailored its cloud-based platform of services, TMSfactory, to deliver NET. Media with simple, adoptive, and scalable solutions to create and manage real time mobile interactions with viewers straight from the programs while collecting powerful metrics and data. The new TMS-powered service, NET.Connect, kicked off last month and appeared in x6 key programs that ran throughout the daily schedule (including The Morning News, Entertainment News and The Comment). NET.Connect invites viewers to participate and interact "there and then" by answering polls, casting votes or participating in competitions while sharing comments and recommendations. Viewers simply use their mobile devices to engage with the show in order to interact... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

IAB exec: Role of creativity in mobile is growing Early mobile marketing efforts were focused heavily on leveraging data, often to the detriment of strong creative executions. This is beginning to change as marketers gain more expertise in mobile, paving the way for more visually appealing mobile campaigns in the future. Marketers have long wrestled with which is more important to the success of their efforts: research insights or beautiful campaigns. Mobile brings some unique nuances to the conversation because of the wealth of information available about mobile users and the challenges inherent in such small screen sizes. Mobile advertising in the UAE increased 60 per cent in the last year A digital strategy is the need of the ... Read more -->

Search and mobile formats on the lead of global digital ad spend

Search and mobile formats on the lead of global digital ad spend The growth of digital advertising revenue to 13.4% (USD 113.6 billion) will be driven by search (14.6% to USD 52 billion) and mobile formats (54% to USD 12 billion). Social and video follow at 39.6% to USD 8.2 billion and 21% to USD 6.6 billion, respectively. According to Magna Global report, the behavior of global advertising market is expected to accelerate this year at 3% (USD 480 billion) and it keeps rising to hit a record of 6.1% (USD 515 billion) by 2014. The said growth is attuned to a stronger economy (4% of real GDP growth according to the IMF), aggressive economic policy in China and Japan, and stabilisation in Western Europe. The International Monetary Fund (IMF) reported this year’s real GDP to rise at 3.3% globally... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

Consumers Think Retailers Need to Improve Their Cross-Channel Integration 49% of US consumers believe the best thing that retailers can do to improve the shopping experience is to better integrate in-store, online and mobile shopping channels, details a survey conducted by Accenture. That notion is shared by 48% of consumers in the UK, Germany, France, Sweden and Brazil, and 38% in China and Japan. The results point to a desire for an increasingly seamless cross-channel experience, where personalized experiences are provided across every engagement channel. E-Commerce Execs Report Increased Traffic, Revenues from Mobile Devices 29% of e-commerce executives say that more than 20% of their traffic comes via mobile browsers or mobil... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

Asia-Pacific leads globe in 2012 mobile ad revenue with US$4.3 billion: Gartner ASIA-PACIFIC - Mobile advertising revenue in 2012 reached US$4.3 billion in the region and is forecast to hit $4.9 billion this year, according to Gartner. The high adoption of handsets in Japan and South Korea has given the Asia-Pacific region an early lead in advertising worldwide and the region is expected to continue leading the globe through to 2016 with the growth economies of China and India expected to contribute increasingly.  However, North America and Western Europe are expected to close the gap on Asia-Pacific as the mobile channel gets more integrated, with 360-degree advertising campaigns eating up budgets historically allocated to print and ... Read more -->

People use mobile, social while watching TV

People use mobile, social while watching TV “Ericsson ConsumerLab TV and Video Report 2012” found 54% of people browse to mobile while watching TV; and more than 60% of those polled used their laptops for social forums. Such a multitasking behavior is expected to increase due to the availability of various easy-to-use mobile devices like smartphones, laptops, and tablets. According to Ericsson AB, there were 42% of the respondents who preferred to discuss on the things they've watched over televisions. The study is based on 12,000 online interviews conducted in the US, UK, China, Spain, Sweden, Brazil, Taiwan, South Korea, Germany, Mexico, Chile, and Italy. According to Ericsson AB, there are more than 80% of those polled browsed the internet while watching TV or videos,... Read more -->

Retailers to spend 55 billion dollars of mobile marketing yearly, report

Retailers to spend 55 billion dollars of mobile marketing yearly, report The annual spend of retailers in mobile marketing is expected to reach $55 billion – a nearly double of this year’s $28 billion prediction, according to Juniper Research. Retailers had increasingly utilized the mobile devices as a touch point on each stage of the retail sector’s lifecycle. According to Juniper, the development of the mass tablet market had unlocked new opportunities for brands seeking to improve their engagement with consumers. Due to the migration of eCommerce to mobile and nomadic devices, the advertising spend on tablet and/or smartphones has continued growing as retailers (such as in North America and Western Europe) shifted their own spend on mobile devices. The mobile is seemed to have driven retail footf... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

Mobile commerce and banking: moving consumers from showroom to sofa Commonwealth Bank (CBA) recently announced an increased focus on its mobile banking systems in what was another signal that Australian consumers are becoming more comfortable with their mobile devices. CBA’s numbers speak volumes: its Kaching app has already had 700,000 downloads and counting, having processed more than $3 billion in transactions in 2012, and mobile now powers 46% of all banking transactions. That is just for a specific mobile banking app – CBA also reports that almost one in three Australians now accesses Netbank services, and that over 50% of those NetBank logins occur via a smartphone or tablet device. Retailers expected to invest $55B annually... Read more -->

European shoppers more keen to information via mobile devices

European shoppers more keen to information via mobile devices Accessing to a specific type of information via mobile and use their mobile phones to enhance in-store experience is seemed one thing that European consumers like doing most. According to a Comscore study, 62.6% of Spanish consumers are looking for information, a mobile shopping activity that isn’t quite far from its US counterpart. It must be noted, however, that Spanish are interested to check the weather condition (35%) in their mobile phones, while some are looking at mobile maps (33.1%). French mobile consumers, on other hand, are more into checking inside stores than buying a pair of jeans. Based on 2011-2012 study, it was found that 35% of French in-store shoppers are sending images to family/friends and 33% are taking pictur... Read more -->