Indonesian TV broadcaster NET. Media and TMS launched a viewer engagement mobile platform ‘NET.Connect’

Indonesian TV broadcaster NET. Media and TMS launched a viewer engagement mobile platform ‘NET.Connect’ Our company has tailored its cloud-based platform of services, TMSfactory, to deliver NET. Media with simple, adoptive, and scalable solutions to create and manage real time mobile interactions with viewers straight from the programs while collecting powerful metrics and data. The new TMS-powered service, NET.Connect, kicked off last month and appeared in x6 key programs that ran throughout the daily schedule (including The Morning News, Entertainment News and The Comment). NET.Connect invites viewers to participate and interact "there and then" by answering polls, casting votes or participating in competitions while sharing comments and recommendations. Viewers simply use their mobile devices to engage with the show in order to interact... Read more -->

UK leads mobile commerce in Europe

UK leads mobile commerce in Europe UK has indicated 37% of its turnover coming from mobile commerce, placing the country a leader in terms of mobile commerce usage among all other European countries, according to a study. Mobile commerce has shared 42% of online sales among these countries (like Belgium, Italy, Spain, Germany, The Netherlands, Austria, and France) considered in the study, resulting to 6% tremendous growth since close of 2012. Looking at the devices widely used in mobile commerce, study revealed 47% of the sales were coming from smartphone, while the remaining 53% constituted the tablet devices. According to the report, UK’s lead from the other seven countries is substantial – if to consider France, ranked second in the study, far behind at 29% only... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

Global mobile revenue growth shifts to Asia Mobile operator revenue generated in Asia will cross the $500 billion mark this year, making it the most valuable and fastest-growing regional mobile market in the world. Local operators generated $478 billion in revenue in 2012, an increase of 10.4% year-on-year. This means that today Asia contributes 42% of global mobile revenue – equivalent in size to the North American and European mobile markets combined. Last year, Asia was the only global region to post double digit annual revenue growth, accounting for almost two-thirds of global growth and underscoring the importance of the region in driving the global mobile market forwards. Within Asia, mobile revenue growth continues to outpace GD... Read more -->

Global mobile ad revenue climbs $9B in 2013

Global mobile ad revenue climbs $9B in 2013 The global mobile advertising revenue is surging, started by an undefeated skyrocketing record of 82.9% ($8.9 billion) in 2012 from $5.3 billion in 2011. According to the Interactive Advertising Bureau (IAB) and IHS’ report, North America hit the highest growth at 111%, followed by Western Europe (91%). Latin America came third at 71%, followed by Central Europe 69%, the Middle East and Africa (68%), and Asia-Pacific at 60%. Looking at the share of mobile ad sales per region, North America is now heading closely even with Asia Pacific at 39.8% ($3.52 billion) to 40.2% ($4.55 billion). Western Europe is placing a share of 16.9% ($1.5 billion), with another steep drop-off to Central Europe at 1.3% ($112 million). Some factors con... Read more -->

Asia drives global mobile growth

Asia drives global mobile growth Asia is placed at spotlight as new report disclosed the region’s full potential of crossing the $500 billion mark this year in terms of mobile operator revenue, to become the most valuable and fast-growing regional mobile market worldwide.   Looking at the local mobile operators’ revenue, it appears that Asia has climbed 10.4% year-on-year from its $478 billion generated revenue in 2012. The given figure emphasized that Asia today has placed its share at 42% of the world’s mobile revenue – equivalent to a combined size of North America and Europe’s mobile markets. In 2012, Asia marked a significant record as the only region posted with a double digit annual revenue growth, constituted two-thirds of the global growth and du... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

Mobile Advertising Calls For Profits Mobile advertising is destined for big things in the Middle East but most campaigns are still too boring or uninspiring, the region’s top marketing professionals have warned. The Middle East has 77 million internet users, 45 per cent of which access the web from their mobile. By 2016, the Middle East and Africa will have the strongest mobile data traffic growth of any region at 104 per cent CAGR. All this represents a stellar opportunity for brands to reach their consumers. But, so far, there has been more talk than action over generating truly unique and relevant mobile marketing strategies. Infographic: Mobile is Maturing…Fast An ever-increasing number of CTOs now believe that that enterpr... Read more -->

US financial services industry top advertising spender on mobile sophistication

US financial services industry top advertising spender on mobile sophistication The advertising spend of US financial services industry in paid digital media will hit $5.20 billion this year, and it continues to rise at $7.38 billion by 2017, according to eMarketer report.  While investment in direct-response efforts are projected to constitute 62% and brand-focused campaigns at 32%, search and display, on the other hand, will stay as the biggest chunks of digital spend across the category – with growth expected in mobile, local, video, and native advertising. The region is observed to have a speedy and advanced mobile sophistication in financial services industry, making it the recent second-highest spender (after automotive industry) when it comes to paid online and mobile media. Rapid consumer adoption o... Read more -->

APAC mobile market hits $1 trillion

APAC mobile market hits $1 trillion Mobile industry has become the major driver of growth in the Asia Pacific economies, which generated $1 trillion in GDP in 2012, said GSMA. The figure is anticipated to reach at $2.3 trillion to annual GDP in 2020.  According to GSMA, the mobile had impacted to all Asia Pacific countries with amazing growth in service penetration driven by infrastructure investments, and device and service innovations. Currently, APAC has recorded 1.6 billion unique mobile subscribers; and such figure is projected to keep moving to 1.9 billion in 2017. By that time, GSMA is poised to saying that the APAC will account for nearly half of the forecast global total of 3.9 billion. Another observation in APAC region is the nature of phone usage, which has... Read more -->

Consumer experience helps mobile marketers improve their services

Consumer experience helps mobile marketers improve their services The recent study of Harris Interactive disclosed 9 out of 10 Americans shared their negative feelings with brands performing poor mobile services. Breaking down the way they feel to such poorly performing mobile experiences, most of them (75%) said they felt annoyed, while 69% felt frustrated about it. Other negative responses expressed their distrust (19%) to the brand, anger (13%), and disrespect (12%). What possible effects do these negative customer experiences bring to a certain brand? Some studies revealed that when consumers are seemed unhappy with their mobile experiences with a certain brand, especially if the mobile site takes them too long to load, 28% of them switch to competitor’s mobile site (32% among men), while o... Read more -->

Search and mobile formats on the lead of global digital ad spend

Search and mobile formats on the lead of global digital ad spend The growth of digital advertising revenue to 13.4% (USD 113.6 billion) will be driven by search (14.6% to USD 52 billion) and mobile formats (54% to USD 12 billion). Social and video follow at 39.6% to USD 8.2 billion and 21% to USD 6.6 billion, respectively. According to Magna Global report, the behavior of global advertising market is expected to accelerate this year at 3% (USD 480 billion) and it keeps rising to hit a record of 6.1% (USD 515 billion) by 2014. The said growth is attuned to a stronger economy (4% of real GDP growth according to the IMF), aggressive economic policy in China and Japan, and stabilisation in Western Europe. The International Monetary Fund (IMF) reported this year’s real GDP to rise at 3.3% globally... Read more -->