Tag Archives: mobile promotion

Mobile ad budgets to increase over the next 12 months

Posted on by
Mobile ad budgets to increase over the next 12 months 64% of mobile advertisers are set to increase their spending in mobile advertising over the 12 months, according to a report from Advertiser Perception survey via Ad Age. The consumer packaged goods (CPG) advertisers were top on the list to have been bullish with regard to their mobile advertising investments, as the report noted, with 2/3 expecting for the climb against 2% of them believing for a cut. However, while mobile ad budget is seemed accelerating, the print sector is seemed showing a pattern of decline. Out of more than 1,200 respondents, only 18% are affirmative about the increase of their ads on magazines; while 26% of them are expecting for a decrease in budgets. The Newspaper Association of America (NAM), meanwhile, reve... Read more -->

Mobile ad industry to benefit from smartphone craze

Posted on by
Mobile ad industry to benefit from smartphone craze A report from Saatchi found 47% of smartphone users looking up for local information, while 48% are checking for a brand’s mobile site using their devices. The mobile advertising industry is expected to be worth £17 billion by 2017, as smartphones and connected devices are consistent in creating an impact in the sector. According to the report, the UK’s mobile ad market was up 132% (at £181.5 million) in the first half of 2012, with digital accounting for 16% of all expenditure over the year. The penetration of Smartphone also hit high at global chart with the world’s population spending more time on mobile devices each day. The report made record of people spending 127 minutes per day on smartphones, a data that is far exceed... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

Posted on by
Advertising spending in Hong Kong to see modest gains this year Digital campaigns will grow in importance while concerns over economic uncertainty expected to cap increase in expenditure. dvertising spending is expected to record a modest increase this year as marketers remain concerned about the lingering economic uncertainty. That conservative outlook was revealed in the latest survey, conducted by the Hong Kong Advertising Association and market-measurement firm Nielsen between December last year and early this month, on spending projections of about 100 key advertising and marketing executives. Retailers focus on flash sales as mobile changes how consumers shop With flash sales sites such as Gilt Groupe and Rue La La posting si... Read more -->

Mobile advertising records 220% increase in Australian market

Posted on by
Mobile advertising records 220% increase in Australian market The IAB Australia’s report revealed a significant rise of mobile advertising in the region at 220%, representing $86.2 million expenditure. According to Interactive Advertising Bureau, the growth of mobile is expected to settle into strong and sustained growth rates, just as general online advertising expenditure did in 2000 after an extraordinary period of growth. Online ad spend grew 18% year on year to hit $3.3 billion in 2012 with mobile and video showing the strongest growth. Based on publishers’ submissions, 58% of mobile advertising for Q4 last year was allocated to smartphones against tablets (42%); while 56% was general display compared to search (44%). The total expenditure for three months, which ended in 31st of Dec... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

Posted on by
Juniper: Tablet Gamers to Spend $3 Billion on In-App Purchases in 2016 A new study published by Juniper projects that tablet gamers are poised to spend a record amount of money via in-app purchases by 2016.The rapid take-up of tablets, combined with the growing acceptance of in-game purchasing and virtual currencies will result in an estimated $3.03 billion of sales in 2016. If so, that will be ten-times the $301 million figure calculated for 2012. Increasingly, the report shows, developers are using virtual currencies to monetize their games, rather than offering in-game items or pay-per-download titles. Seven Simple Steps to Sell More Mobile Advertising Mobile web surfing already accounted for 28.4 percent of Internet traffic las... Read more -->

People use mobile, social while watching TV

Posted on by
People use mobile, social while watching TV “Ericsson ConsumerLab TV and Video Report 2012” found 54% of people browse to mobile while watching TV; and more than 60% of those polled used their laptops for social forums. Such a multitasking behavior is expected to increase due to the availability of various easy-to-use mobile devices like smartphones, laptops, and tablets. According to Ericsson AB, there were 42% of the respondents who preferred to discuss on the things they've watched over televisions. The study is based on 12,000 online interviews conducted in the US, UK, China, Spain, Sweden, Brazil, Taiwan, South Korea, Germany, Mexico, Chile, and Italy. According to Ericsson AB, there are more than 80% of those polled browsed the internet while watching TV or videos,... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

Posted on by
Mobile advertising revenue forecast to top $11.4bn this year The latest survey of global mobile advertising revenue conducted by Gartner has found that revenue is forecast to top $11.4bn in 2013, up from $9.6bn in 2012. What’s more this is expected to be merely the tip of the iceberg with revenues projected to leap to $24.5bn in 2016. A key growth driver is expected to be the growing integration of mobile channels into 360 degree advertising South Korea mobile ad market triples in 2012 South Korea's mobile advertising market nearly tripled in 2012, boosted by the growth of smartphones and high-speed Internet. The country's mobile ad market reached 216 billion won (US$198 million) last year, up from 76.2 billion won (US$69.9 milli... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

Posted on by
Mobile commerce and banking: moving consumers from showroom to sofa Commonwealth Bank (CBA) recently announced an increased focus on its mobile banking systems in what was another signal that Australian consumers are becoming more comfortable with their mobile devices. CBA’s numbers speak volumes: its Kaching app has already had 700,000 downloads and counting, having processed more than $3 billion in transactions in 2012, and mobile now powers 46% of all banking transactions. That is just for a specific mobile banking app – CBA also reports that almost one in three Australians now accesses Netbank services, and that over 50% of those NetBank logins occur via a smartphone or tablet device. Retailers expected to invest $55B annually... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

Posted on by
Mobile paid search and display ad spending soars 213% in 2012 Spending on mobile paid search and mobile display advertising in North America hit $3.95 billion in 2012, up 213% from $1.26 billion in 2011, research firm eMarketer Inc.says. It will jump 81% to $7.16 billion in 2013, 57% to $11.25 billion in 2014, 43% to $16.12 billion in 2015, and 33% to $21.39 billion in 2016, eMarketer forecasts. One of the biggest factors driving the massive growth in 2012 was the successful debut of a new format of display advertising that is sometimes referred to as “native” advertising, says Clark Fredricksen, an analyst at eMarketer. IAB seeks standards to boost mobile ad spend The IAB aims to help standardise in-app mobile advertising meas... Read more -->

Mobile search and display ads to record massive growth, 87% up by 2013

Posted on by
Mobile search and display ads to record massive growth, 87% up by 2013 North America’s spending on mobile paid search and mobile display advertising is projected to record an impressive jump of $7.16 billion by this year – an equivalent to 81% climb from $3.95 billion hit in 2012.  eMarketer said further that the rise would continue at $11.25 billion (57%) in 2014,  $16.12 billion (43%) in 2015, and $21.39 billion (33%) in 2016. These massive growths, accordingly, are to be driven by the successful debut of a new format of display advertising now dubbed as “native” advertising. Another factor considered is characterized by retailers and other advertisers engaging with consumers’ propensity to search via smartphones. Most of the consumers are said to have been using their smartphones to search... Read more -->