TheTMSway Weekly Radar on Mobile Marketing and Business

Making the most of mobile Mobile is the new billboard. It is a present, local and sleek high definition screen resting comfortably in our bags or back pockets. While some rightly claim that it is the most personally connected device in history, others cite that as many as 70% of us sleep within inches of them. In Australia, where smartphone penetration sits around 50%, there are now more mobile phones in circulation than people. Mobile adspend soars 157% as FMCG and retail brands follow consumers Tesco, Marks & Spencer, Procter & Gamble and Unilever are understood to have boosted investment in mobile advertising, in an effort to reach what internet analytics company comScore claims are the 58% of Britons accessing con... Read more -->

Retail rises among the top-spending mobile sectors with 12.3% growth

Retail climbs up, for the first time, among the top-spending mobile sectors to account 12.3% share of total spend, compared to 5.5% of last year. The unexpected rise, according to the Interactive Advertising Bureau (IAB), is due to rapid growth in the mcommerce. The FMCG brands, on other hand, also increased their share of total mobile adspend in 2011 to 14.4%, from 11.8% in 2010, making it the third-biggest spending sector after entertainment and media (23.2%) and telecoms (14.9%). Both retail and FMCG sectors overtook the finance and automotive which have been leading earlier on their mobile advertising spend. The value and significance of mobile marketing, according to Unilever’s communications buying manager via mobile market... Read more -->

TheTMSway partners with Fox channel to make Kdabra marathon TVC interactive in real time

The KDABRA marathon weekend TV promo embraced into an exciting interactive campaign that lets Asian fanatics win special prizes. To participate, viewers can use the code presented in the promo “FC 1010” by visiting on their mobile/Smartphone devices. TheTMSway is partnering with Fox Channel in bringing Kdabra, the top-rated show in Latin America, closer to the Asian audiences. Powered with the TMS technologies (TMS shortcodes and TMS search), Fox Channel is able to run a promo competition where Asian viewers can participate by answering a trivia question available at the show’s interactive (mobile) site. The interactive site can be accessed by visiting at on mobile or Smartphone devices, and enter the... Read more -->