TheTMSway Weekly Radar on Mobile Marketing and Business

National Advertisers to Dive Deep Into Local Mobile Ads National advertisers will pour money into local mobile ads over the next few years, predicts BIA/Kelsey in a new forecast. The researchers project local mobile spend by national advertisers to climb from $1.9 billion this year all the way to $6.4 billion in 2017. By that year, the forecast calls for spending on local mobile ads to slightly exceed investments in local online ads. That would mark quite a shift from current spending patterns. Last year, BIA/Kelsey estimates that national advertisers spent $4.3 billion on local online ads, as opposed to just $1 billion on local mobile ads. But while mobile spend should see dramatic growth, local online advertising should see more muted ... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

Advertising spending in Hong Kong to see modest gains this year Digital campaigns will grow in importance while concerns over economic uncertainty expected to cap increase in expenditure. dvertising spending is expected to record a modest increase this year as marketers remain concerned about the lingering economic uncertainty. That conservative outlook was revealed in the latest survey, conducted by the Hong Kong Advertising Association and market-measurement firm Nielsen between December last year and early this month, on spending projections of about 100 key advertising and marketing executives. Retailers focus on flash sales as mobile changes how consumers shop With flash sales sites such as Gilt Groupe and Rue La La posting si... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

Forrester: Mobile Commerce to Quadruple to $31 Billion in Next 5 Years Mobile commerce, or "mcommerce," has had a transformative (and highly publicized) impact on some businesses, including Amazon, eBay and flash sales sites like Gilt. But for the vast majority of retail companies, mobile represents only a neglible fraction of total sales, and it's likely to stay that way for the next half-decade, according to data from Forrester provided exclusively to Mashable. Sales of physical retail goods and services made on smartphones were $8 billion in the U.S. last year, accounting for 3% of online sales and less than 1% of total retail sales. (Those numbers have been driven up by some outliers, like the aforementioned Amazon and eBay, which ha... Read more -->

Mobile search and display ads to record massive growth, 87% up by 2013

Mobile search and display ads to record massive growth, 87% up by 2013 North America’s spending on mobile paid search and mobile display advertising is projected to record an impressive jump of $7.16 billion by this year – an equivalent to 81% climb from $3.95 billion hit in 2012.  eMarketer said further that the rise would continue at $11.25 billion (57%) in 2014,  $16.12 billion (43%) in 2015, and $21.39 billion (33%) in 2016. These massive growths, accordingly, are to be driven by the successful debut of a new format of display advertising now dubbed as “native” advertising. Another factor considered is characterized by retailers and other advertisers engaging with consumers’ propensity to search via smartphones. Most of the consumers are said to have been using their smartphones to search... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

Mobile tech transforming consumer behaviors, changing buying patterns As we approach December, thoughts are starting to turn to Christmas and New Year, and there are several researches indicating that mobile plays an extremely important role in this festive season as there is a growing trend among shoppers to use their mobile devices to help them make decisions while shopping. Smartphones have become part of our life, but how do we prepare for this consumer and business landscape transformation? Are you ready? Mobile phones usage has boomed worldwide to become the primary communication tool for many people in their personal and professional lives. Reportedly, there will be more smart phones than human beings on the planet in the near fut... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

Survey: Retailers focusing on mobile site optimization and in-store technologies DENVER, Colo. — Retailers remain conservative when it comes to financial investments in mobile and tablet initiatives despite the industry buzz, according to a survey by Shop.org and Forrester Research. In the "2012 State Of Retailing Online" survey, 50% of the retailers surveyed said they spent less than $100,000 on smartphone investments in 2011, and 74% spent the same on tablet initiatives. One year later, the numbers remain conservative, but companies are increasing their investments: On average retailers plan to invest $207,000 in 2012, compared with an average of $55,000 spent in 2011. Asia-Pacific Poised to Dominate World Ad Market Digital g... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

Mobile must be integrated into marketing campaign Mobile marketing is such a big business now that companies are missing out on potentially lucrative revenue streams if they don't take advantage of the platform. In its latest Mobile Email Opens Report, data management firm Knotice said the share of mobile email continues to rise. It found that it was up by 32 per cent in the first six months of the year when compared with the second half of 2011 and now 36 per cent of all emails are opened on mobile devices. Juniper Forecasts Big Mobile Ad Spend on Web Search The research-happy team at Juniper has published a new report forecasting that ad spend on mobile web search will reach $12 billion annually by 2017. If you’re keeping sco... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

Mobile Can Lead the Way to the Rebirth of Print Media    This is particularly evident if you think of mobile as a rebirth of print media. Consider the smart boredom concept. Intellectually curious individuals -- the kind whom marketers want to reach -- see their downtime with a mobile device as an opportunity to fuel their curiosity. They want to explore and learn. And on their devices they are reading books, magazines and newspapers. This creates an opportunity for advertisers to extend print branding campaigns onto mobile. Hotel mobile sites are now a core marketing initiative Smartphone use continues to rise this year, especially in regards to using smartphones to participate in social media channels.  2012 has truly been t... Read more -->

Hoteliers’ marketing effort gives focus on mobile site

Hoteliers’ marketing effort gives focus on mobile site Hoteliers are more interested in mobile site development than any other aspect of mobile marketing, according to a recent pulse poll.   Owning a mobile site became a top preference for hoteliers with 60% of them wanted it for their mobile marketing initiatives, as compared to mobile apps which constituted 30% of the poll only. This percentage is equivalent to two-thirds of those surveyed, while less than one-third of preference went to that of mobile apps. A combined 10% of those surveyed were interested to mobile banner advertising (5%), which came third on rank, and were followed by mobile analytics (2%) at fourth spot. SMS marketing and mobile SEO were both at same 1%. According to 4hoteliers.com, the result of said pulse poll ... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

MMA Challenges Conventional Thinking on Mobile Marketing With Groundbreaking Initiative On Wednesday, the MMA announced the findings of a recently commissioned study that challenges marketers and agencies to “look deeper at how they are allocating billions of ad dollars in their marketing mix.” Conducted with the assistance of Marketing Evolution, the study concludes that the optimized level of spend on mobile advertising for U.S. marketers should be, on average, seven percent. Equally telling, perhaps, is that the analysis predicts it should increase to at least 10% over the next four years. SmarTone joins LTE market, also goes after budget 3G segment SmarTone yesterday became the latest Hong Kong cellco to launch comm... Read more -->