TheTMSway Weekly Radar on Mobile Marketing and Business

US Telecom Industry Nears $5 Billion in Ad Spending Just over half of industry ad spending to go toward direct response this year. As the market for broadband connectivity, wireline and wireless services becomes saturated, US telecom carriers, cable TV operators and internet service providers are using online and mobile channels to promote new technology, faster networks, superior video quality and more profitable “bundled” services and data pricing plans, according to a new eMarketer report, “The US Telecom Industry 2013: Digital Ad Spending Forecast and Key Trends.” These companies—many of which are among the country’s largest and most innovative advertisers—are also experimenting with new ad formats and content sponsorsh... Read more -->

Australia: Mobile plays major role in ecommerce growth

Australia: Mobile plays major role in ecommerce growth Mobile commerce is climbing in Australia’s eCommerce chart; and local retailers are seemed to take quick responsive actions to that effect. Like any other mature ecommerce markets, Australia’s digital sales are spread through different categories – travel, apparel, entertainment, and other items that consumers are purchasing most, according to a Forrester report. Whilst such an evolution of digital and offline commerce becomes a trend in Australia, mobile usage in the region positions a major role in the equation. Smartphone usage in the region is believed to continue increasing, started by data acquired between 2011 and 2012, which almost hit a double percentage within the timeframe. In view of that, smartphone’s penetrati... Read more -->

Mobile proves important role to retailers

Mobile is getting stronger as partner to retailers with two different studies, which have brought the medium to impressive results – proving its potential to connect with the consumers and persuade them into purchases. Within the US region, around one-quarter of consumers have opened into retail email on their mobile phones, according to Ipsus survey. Giving the rising proportion, the study revealed 37% come from consumers of 35 ages, 32% belong to business owners, and 31% are those consumers of high educational attainment. It was also found out that business owners were interested to receive vouchers, based on a separate survey by eDigitalResearch, and that there are more than half of Smartphone owners who fairly or very interested... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

Mobile Advertising Will Hit $6.6 Billion By 2017 We are forecasting that mobile advertising will be a $6.6 billion market in 2017, a six-year CAGR of 30.4 percent. As we have continually argued, we are in a post-PC era and mobile advertising would seem to be a natural extension of the enormous growth in smartphone use over the past few years. However, as we discuss in our forecast, there are several limiting features of the market. In particular, we believe local ads, the real blockbuster opportunity of the market, are caught in a huge chicken-or-egg market problem, which we don't think will be solved in the near to medium term. Why travel advertisers need to think mobile Earlier this year eMarketer noted more than 12 million... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

Mobile Marketing Association Forum New York, Announced for June 11-13, 2012 The Mobile Marketing Association (MMA) today opened registration for The MMA Forum New York: The Mobile Experience, the premier North American Forum event of 2012. Held June 11-13 at The Roosevelt Hotel, the event is a convenient opportunity for journalists, analysts and bloggers to learn from and network with leaders from across the mobile ecosystem, including: Hotel Industry Poised for 2012 Growth 58% of global hotel accommodation owners and managers worldwide believe their business will be either a lot more profitable (13%) or a little more profitable (45%) this year, according to [pdf] results from a TripAdvisor survey released in February 2012.... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

Why mobile TV is the linchpin for advertising success For broadcasters and networks, mobile is becoming a necessary part of their distribution channels to meet the needs of consumers who want television content to be available on multiple platforms. Here lies the opportunity for brand advertisers. With the increase in networks and broadcasters looking to mobile to give users additional bits of content and live streaming, marketers also have an opportunity to target mobile campaigns in new, non-traditional ways. The new slew of mobile initiatives also has implications for cable providers looking to lock consumers into TV services across multiple screens. Mobile Device Users Highly Connected With Entertainment Ads Two-thirds of... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

Local Mobile Advertising To Reach $24 Billion In 2016 Local and mobile have always been linked as a natural pairing, but the promise of that alliance has often outstripped actual ad spending. In a keynote presentation at MediaPost’s Mobile Summit Friday, local media guru Gordon Borrell said local mobile advertising was set for steep growth as dollars increasingly flow to mobile devices. In particular, ad budgets earmarked for the desktop Web will shift to mobile in the next five years, propelling U.S. local mobile ad revenue to shoot up from about $2 billion this year to about $24 billion by 2016. Agencies Say Spot TV Top Ad Medium of Choice in Q4 ‘11 The top medium of choice for clients in Q4 2011 was spot TV (broadcast ... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

Global Mobile Entertainment Market Revenues to Rise to $53.9 billion in 2016, a CAGR of 6.3%, According to New Research “We think that the global mobile entertainment market will see significant growth over the next five years. Globally, we are expecting mobile entertainment revenue to rise from $39.6 billion in 2011 to $53.9 billion in 2016. Compound Annual Growth Rate (CAGR) from 2012 to 2016 will be 6.3%,” said Nizar Assanie, Vice President (Research) at IEMR. “Among different categories of mobile entertainment, we expect that Mobile Music will see the biggest growth in revenues over the next five years. We forecast that global mobile music revenues will increase from $9 billion in 2011 to $18 billion in 2016.” Mobile... Read more -->

US Mobile Market: Mobile Ad Spending to reach $2.61 billion in 2012

The rapid growth of mobile marketing spend in the US is projected to reach up to 80% this year 2012, an equivalent to $2.61 billion, according to eMarketer report. A notable figure of last year disclosed the impressive rise of mobile ad spending at $1.45 billion compared from the $769.6 million in 2010. Two of the major contributing factors that led such an explosive growth are played by Google and Apple; with the former’s mobile search business and heightened interest in display inventory for both smartphones and tablets, and the latter’s widespread adoption of iPhones amounting to global sales of 37.04 million units in the last quarter of 2011. "As mobile devices become a remote control for our lives, the more indispensable they... Read more -->

TheTMSway made Hong Kong Tramway a real time interactive touch point

As Martiros artist ad campaign made a hit at Hong Kong Tramway, mobile users were able to experience an exciting and personalized manner of meeting in person with the long hailed ‘one of the most successful and collected living contemporary Master Artists in the world’. The Damina Gallery is a place that displays masterpieces of artists from US, Asia, and Europe – that includes Martiros, who is one of the most successful and collected living contemporary Master Artists in the world celebrating the love of life and freedom. With his art exhibits scheduled from May 9 to 28, 2011, all supporters of Martiros were invited to acquire for VIP invitations in an exciting and more personalized manners. The interactive campaign, powered by The... Read more -->