Mobile drives Irish media and entertainment growth

Mobile drives Irish media and entertainment growth Irish media and entertainment is observed to explode significantly by more than 4.2% to €4.6bn in the next 5 years, according to PwC.  According to PwC’s Global Entertainment & Media Outlook 2013–2017, the said growth is primarily driven by the digital sectors, particularly the increasing internet access and the growing number of smartphone usage in the country. Digital revenue includes digital content, digital spend on internet access, and digital advertising (with the ratio of digital to non-digital revenue) steadily increasing over 5 years, representing 42% or €1.9 billion of the Irish market. Looking at the country’s mobile internet access, it has accounted €416 million and will continue to rise at €865 million ... Read more -->

US Auto industry to be the second biggest spender in paid online and mobile media

US Auto industry to be the second biggest spender in paid online and mobile media The US auto industry’s spending on paid online and mobile media is projected to surpass the financial services industry in 2015 due to continued strong growth of its share in the region. The US Automotive Industry 2013: Digital Ad Spending Forecast and Key Trends, a report released by eMarketer, revealed that the US auto industry will spend $5.07 billion on paid digital advertising in 2013, and it’s expected to climb up a total of $7.80 billion in 2017, to hitting a compound annual growth rate (CAGR) of 12.8% between 2012 and 2017. Marketers in the US automotive industry will be investing an approximate 60% of their paid digital dollars in direct response efforts this year, while brand-focused campaigns will constitute the remaini... Read more -->

Mobile ad budgets to increase over the next 12 months

Mobile ad budgets to increase over the next 12 months 64% of mobile advertisers are set to increase their spending in mobile advertising over the 12 months, according to a report from Advertiser Perception survey via Ad Age. The consumer packaged goods (CPG) advertisers were top on the list to have been bullish with regard to their mobile advertising investments, as the report noted, with 2/3 expecting for the climb against 2% of them believing for a cut. However, while mobile ad budget is seemed accelerating, the print sector is seemed showing a pattern of decline. Out of more than 1,200 respondents, only 18% are affirmative about the increase of their ads on magazines; while 26% of them are expecting for a decrease in budgets. The Newspaper Association of America (NAM), meanwhile, reve... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

Mobile Perceived as Most Disruptive Media and Marketing Trend A survey of domestic and international media and marketing executives (about half of whom are in the services/marketing or media technology business) has found that a plurality 25% see mobile as the most disruptive force in their industry. Mobile outpaced other hot trends such as social media (13%), digital (12%), free information/free content (6%), and big data (4%), according to [pdf] the AdMedia Partners study. The results could be skewed by the composition of the respondent sample, of course. For example, of the 7,400 respondents in advertising, marketing services, digital marketing, marketing technology, media technology, media or digital media, Mobile Spurs Digital Co... Read more -->

Mobile Market: Global mobile traffic on the rise, Portugal up 10% in Q3

Mobile Market: Global mobile traffic on the rise, Portugal up 10% in Q3 Mobile traffic hits a global record with rapid growth that has acquired huge margin, now surpassing desktops, according to study. Based on report from Stanford University and venture capitalist Mary Meeker, 3% of entire internet traffic now comes from mobile, constituting 4% increase from 2 years ago. With an increasingly more connected population, plus the cheaper and innovative devices coming in the world market, Mary Meeker predicts that mobile traffic will represent 10% of the web, which is only set to be driven upwards given the enormous potential in the emerging markets. Meanwhile, in Portugal, mobile internet users in the region grow to 3.17 million in third quarter (equivalent to 9.6% increase from previous quarter), accor... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

It’s the year of mobile… again At the end of each year, us marketers love to foretell the major trends for the coming 12 months. If you have read any of these marketing predictions in the past five years it’s a pretty safe bet that it will have heard that this year is going to be ‘the year of mobile’. I can guarantee 2013 will be no different. So why then, has mobile not been embraced? We know with certainty that the future of marketing communication is centred around mobile. How do we know that? Because that’s where the customers are. Australia has one of the highest penetration rates for smartphones in the world. Mobile behavior influenced by age, time of day, other factors: study A new report on consumer online and m... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

U.S. Mobile Local Ad Revenue Will Reach $5.8 Billion by 2016 Mobile local ad revenue in the U.S. will grow by 54 percent by 2016, according to a new study by local media advisor company BIA/Kelsey. BIA/Kelsey projects that mobile will account for over three percent of local ad revenues by 2016. The mark would represent an increase from the 0.6 percent market share represented by mobile local ad revenue in 2011. Digital Asia Festival 2012: Moving mobile from 'why' to 'how' Despite Asia-Pacific's high mobile penetration, which is expected to reach 90 per cent by the end of 2012, nearly 80 per cent of the region's top advertisers still don't have a mobile-friendly website— and the gap is widening, Seckold said on the opening day of ... Read more -->

Mobile advertising revenue up 95%; marketers poised on mobile strategies

Mobile advertising revenue up 95%; marketers poised on mobile strategies Mobile advertising revenue went up to $1.2 billion in the first half of this year – an equivalent to 95% over the same period last year. One of the surprising findings in IAB’s revenue report is the amazing growth of mobile, which nearly doubled since the first half of 2011. The finding is affirmed by some marketers, in their statements via B2B publication, saying they are poised to keep their investment on digital marketing as their customers and prospects spend more time in online and with mobile devices. According to Interactive Advertising Bureau (IAB), search advertising made up the bulk of total Internet ad revenue, reaching $8.1 billion in the first half, up 19.0% over the same period last year. Display advertising totaled ... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

Consumers' Expectations High for Luxury Brands on Mobile The highest percentage of high-end consumers expect luxury apps to include a loyalty program. Luxury brands have been slow to the mobile party, with marketers steering clients toward traditional brick-and-mortar locations where products could be displayed in elegant surroundings and customers were treated to an impeccable shopping experience. But luxury brands are making up for lost time, according to a new eMarketer report, “Luxury Marketing: Recreating the One-on-One Experience with Media CEOs Look to Smartphones, Tablets for Digital Growth Ernst & Young surveyed CEOs from global entertainment and media companies for a September 2012 study on digital growth and found... Read more -->

Mobile check-ins new marketing opportunity in air travel industry

Mobile check-ins new marketing opportunity in air travel industry Mobile check-in is gaining ground quickly to air travelers, according to recent 2012 North America Air Satisfaction Study by JD Power & Associates. Check-ins through mobile devices in North American airlines were seen increasing to 11% this year from 5% recorded in 2011. Meanwhile, a survey from SITA and Airline Business revealed a deeper story that senior airline executives were evaluating or planning to execute by 2015, which paved way to ancillary services, like missing baggage communications or re-booking flights. Mobile’s ability to simplify consumers’ lives is said to result into a dramatic effect on their travel experience. One of the interesting responses dealt with access to on-board entertainment via mobile devices, ... Read more -->