Tag Archives: mobile technology

Hoteliers’ marketing effort gives focus on mobile site

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Hoteliers’ marketing effort gives focus on mobile site Hoteliers are more interested in mobile site development than any other aspect of mobile marketing, according to a recent pulse poll.   Owning a mobile site became a top preference for hoteliers with 60% of them wanted it for their mobile marketing initiatives, as compared to mobile apps which constituted 30% of the poll only. This percentage is equivalent to two-thirds of those surveyed, while less than one-third of preference went to that of mobile apps. A combined 10% of those surveyed were interested to mobile banner advertising (5%), which came third on rank, and were followed by mobile analytics (2%) at fourth spot. SMS marketing and mobile SEO were both at same 1%. According to 4hoteliers.com, the result of said pulse poll ... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

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MMA Challenges Conventional Thinking on Mobile Marketing With Groundbreaking Initiative On Wednesday, the MMA announced the findings of a recently commissioned study that challenges marketers and agencies to “look deeper at how they are allocating billions of ad dollars in their marketing mix.” Conducted with the assistance of Marketing Evolution, the study concludes that the optimized level of spend on mobile advertising for U.S. marketers should be, on average, seven percent. Equally telling, perhaps, is that the analysis predicts it should increase to at least 10% over the next four years. SmarTone joins LTE market, also goes after budget 3G segment SmarTone yesterday became the latest Hong Kong cellco to launch comm... Read more -->

China’s mobile internet goes up amid decline in total investment volume

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China’s mobile internet goes up amid decline in total investment volume Investment record in China’s mobile internet reached $378 million in first six months of this year, an annual increase of 18%, according to Zero2IPO Group. The data came out during the China Mobile-Internet Industry Investment Forum 2012; and the rising momentum is even expected to continue in the midst of a 60% decline in China’s total investment volume of venture capital and private equity. Accordingly, the major incentive for the region’s soaring investment record was the fast development of the mobile internet market. China’s market revenue of mobile internet is viewed to rise at about 130 billion yuan ($20.5 billion) from last year’s 102B yuan. China’s mobile internet users, on other hand, are expected to rise at 520M... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

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Finance Industry Leads in Mobile Advertising Budget It should come as no surprise that the finance industry is leading the mass expansion of mobile advertising budgets when one discovers that 80% of financial consumers use a smartphone. But toward what objectives are these financial companies optimizing their ad campaigns? Two cents of advice to ride India’s mobile revolution Mobile internet has grown exponentially in India. The Indian mobile subscriber base has risen substantially in the 21st century. According to TRAI, India has 884Mn mobile subscribers as of November 2011, a 21.22 percent YOY growth from November 2010. The projected number of active internet users for March 2012 stands at 48 million, a whopping 84.6 percent ... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

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Consumers want to book airline tickets by mobile Airlines can attract more mobile customers by allowing them to pay for flights via a mobile device, according to new research from payment processing firm WorldPay. Half of respondents said they would use their smartphone or tablet to purchase an airline ticket if the option was given. Businesses to double their mobile investments over the next 18 months Businesses are planning to invest more in mobile projects in the next 12-18 months than they have over the entire course of their existence to data, according to a new report from Antenna Software. In the report, “Mobile Business Forecast for Marketers 2012,” Antenna reports that U.S. small and medium size businesses plan to in... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

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Global Mobile Ad Spend Passed $5B in ‘11; Search Took 62% Chunk Global mobile advertising spend reached $5.3 billion in 2011, according to a joint report from the IAB Mobile Marketing Center of Excellence in the US, IAB Europe, and IHS Screen Digest. Search accounted for the largest portion of mobile ad spending, at 62%, or $3.3 billion. Search’s dominance was most prevalent in the Asia-Pacific region, Mobile Set to Reshape Canada’s Marketing Landscape Mobile phone penetration in Canada is neither as wide nor as fast-growing as in the US, but the country that birthed the BlackBerry is rising rapidly when it comes to uptake of smartphones and tablets—and inspiring more mobile internet usage as a result. Marketers on both... Read more -->

Global mobile advertising hit $5B, Asia-Pacific dominated search

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Mobile advertising spend made a global hit at $5.3 billion, according to new report from Interactive Advertising Bureau (IAB) and HIS Screen Digest. Search has shared the largest portion of mobile ad spend at 62%, equivalent to $3.3 billion. Search dominated in Asia-Pacific, where it accounted more than 72% of the region’s $1.92 billion ad spend. North America came second-largest in ad spend with $1.7 billion, where search recorded 48%. Europe, on other hand, trailed at third spot with 65% of its $1.4 billion market share. Meanwhile, Latin American and Middle East & African regions took the smallest sizes of mobile advertising market with $188 million and $152 million, respectively. IAB said the mobile has obtained a market shar... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

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Meeker: Mobile Advertising A $20 Billion Opportunity In US Mobile advertising will come in somewhere around $2.5 to $3.0 billion in the US this year. However Kleiner Perkins’ Mary Meeker, who is a former Morgan Stanley analyst, says the opportunity is roughly $20 billion. Among the 110 slides in her presentation to the D10 conference yesterday is one that illustrates her thinking on this point. Mobile Proves an Important Touch Point for Retailers Mobile phones are establishing themselves as an important way for retailers to connect with consumers and entice them into purchases, according to a pair of studies released in May 2012. Data from an Ipsos survey finds that within the US, roughly one-quarter of consumers have opened a ... Read more -->

Mexico, second-largest mobile market in Latin America

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After it closed an impressive record of 94.6 million mobile connections in the last quarter of 2011, Mexico is predicted to reach 98 million, making it the second-largest market in Latin America after Brazil. According to the data of Comisión Federal de Telecomunicaciones (COFETEL) via eMarketer, the country’s rise in terms of mobile connection was largely contributed with Mexico’s states such as Distrito Federal (21.3 million), Jalisco (6.9 million), Veracruz (5.6 million), Nuevo Leon (4.7 million), and Puebla (4.1 million). Meanwhile, as Mexico stands in terms of mobile connection, the report said it trails most markets in Latin America as far as total mobile penetration and adoption rates in postpaid plans. Mobile subscription... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

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S'pore m-commerce to grow 10-fold to $2.4B by 2015 SINGAPORE--The island state is one of the strongest mobile commerce growth markets in Asia, and set to grow ten-fold to S$3.1 billion (US$2.4B) in three years' time, according to PayPal executives. They add that to capture the fast growth here and in Asia, merchants should first focus on creating mobile optimized sites. According to Rahul Shinghal, director of mobile at PayPal Asia-Pacific, mobile optimized sites should be the basic strategy for online merchants to reach out to their customers, before deciding to build mobile applications. He was speaking at on the sidelines of a press briefing here on Thursday. IAB Reveals a Week in the Life of a Mobile Phone Shopper Shopping vi... Read more -->