TheTMSway Weekly Radar on Mobile Marketing and Business

Mobile marketing ready to take off in East Africa The mobile marketing industry in Kenya is set to see significant growth with the launch of the East African chapter of the Mobile Marketing Association (MMA). Since the local mobile phone industry took off a decade ago, there has been both a knowledge and policy gap to give direction on what consumer engagement should be in matters related to mobile. How to put context into mobile with digital signage The explosion of consumer-centric mobile innovation is demanding a new focus on mobile context. Mobile context is defined as the match between a consumer’s given physical environment – a venue such as a store, hotel or restaurant – and the optimal mobile experience – mo... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

Creative and mobile marketing 'to be key for travel brands' Travel brands will be embracing mobile marketing next year, the latest study shows. Travel brands expect to increase the emphasis they place on using creative channels like social media and web content, as well as mobile marketing, new research suggests. According to a survey of 325 travel brands, including airlines, agents, tourist boards and tour operators, from Frommers, 70 per cent of respondents are planning to raise their digital marketing spend next year. The mobile Internet does not need apps THE CO-CEO of Canadian Blackberry smartphone maker Research in Motion (RIM), Jim Balsillie has said that Apple's idea that smartphones need apps is just plain sil... Read more -->

Canadian Mobile Market: Mobile Subscriptions in Canada to Increase at 20%, report says

Mobile penetration in the Canadian region is seen to rise steadily over the next several years, according to eMarketer’s estimates. The region’s number of mobile subscribers, as eMarketer forecasts, will increase from this year’s 24.5 million to nearly 30 million by 2014 – an increase of about 20%. Marketers in the country are gearing up for increased usage. About one-half of those surveyed, according to Ipsos Reid, would be increasing their mobile spend this year, while another preferred to hold the spending the same as of last year. Canada is reported as the fifth-largest source of mobile advertising requests in March 2010, with more than 554 million ads served by the network. That was up from 332.5 million mobile ads served to ... Read more -->