TheTMSway Weekly Radar on Mobile Marketing and Business

Mobile Internet Content Coalition petitions FCC to promote open mobile Internet The Mobile Internet Content Coalition, consisting of 4Info Inc., Myxer Inc. and mobileStorm Inc., is petitioning the Federal Communications Commission in support of opening up the mobile Internet. The MICC’s comments to the FCC, drafted by law firm Arent Fox LLP, take a stand in favor of providing “consumers access to the content of their choosing without improper interference by wireless providers.” The MICC also proposes that SMS and MMS also be considered under the umbrella of the mobile Internet. How mobile is evolving the media business The once-static media landscape is evolving with the advancement of mobile technology, giving adv... Read more -->

TheTMSway, the leading mobile company, picks 2 Strategic VP from FOX / Newscorp

TheTMSway, a Hong Kong based company which provides a platform of services to create, manage, and distribute mobile campaigns in real time from any media (online and offline) to worldwide targeted consumers, has announced today that it has appointed Jonathan Ellis, a Senior Vice President on Sales and Partnership at Fox Asia; and Ben Money, a Vice President on Research and Strategic Sales at Fox Asia to assume roles at TheTMSway, following the recent appointment of Bernhard Glock, a former Media Chief at Procter and Gamble. TheTMSway welcomes Jonathan Ellis as new CEO of TheTMSway, and Ben Money as Managing Director on Strategic Sales and Data Management. The two are new line ups of the company executives who will be based in Hong Kong. J... Read more -->

Retail Business: Mobile web gained traction to US women, 93% active to promo offers sent through mobile phones

The US market revealed that women are actively engaging to retail-driven mobile promotions, with 93% of them look out for promo offers sent via mobile phones, the Internet Retailing reported.  A study conducted by miBuys found that 93% of women are actively looking out for promo offers sent through their phones, or on mobile web. In a report published at Internet Retailing, the study uncovers the women’s attitudes and usage to mobile web, and m-commerce on mobile web in particular, with time spent mostly focused on fashion, clothing, and accessories. The meal category, which was dubbed as lion’s share in the distribution of mobile coupons in the region, went down at third only. A clear preference to mobile coupons related to retail... Read more -->

South Africa Biz Market: Mobile Internet to become top earner on firms

Ghana and Kenya led the top 10 African countries in terms of page-view growth at 4,348.6 % and 615.4 % respectively. Access to mobile internet is reported to offering a significant revenue opportunity for mobile operators, adding that consumers as well are befitting immensely from the convenience of portable internet, analysts said.  In a report from Business Daily Africa, the Communications Commission of Kenya (CCK) revealed an increased statistics of last year’s mobile data subscribers from 1.86 million (third quarter) to 1.98 million (last quarter). The mobile internet users generate more than $4 billion per year for operators globally, and according to the Opera Software’s snapshot study in the South African countries, Kenya ha... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

Audit Bureau of Circulations (ABC) To Audit Newspapers On Mobile Acknowledging the growing number of readers who interact with newspaper content via mobile devices, the Audit Bureau of Circulations said its interactive unit, ABCi, is set to begin measuring newspapers' mobile audiences, including readership on e-readers, through mobile Web browsers, and through free and paid apps on smartphones and Apple's new iPad. TV Business Market: TV stations online ad revenue to reach $1.4 billion with mobile “Mobile is a new and upcoming medium, and television has a history of understanding new mediums and going after them,” said Borrell. Local online ad revenue of TV stations is anticipated to reach nearly $1.4 billion this ye... Read more -->

Egypt, Lebanon, Saudi Arabia and the UAE regions shift to online and mobile media for news

Experts call 2010 the year of digital media. In an AFP report, 49% of consumers in UAE use both the internet and print media; and more than half in Egypt, Lebanon and Saudi Arabia use online sources. The industry experts confirmed that news consumption in these regions is increasing rapidly in favor to the digitals – the online and mobile media. According to the Arab Media Outlook 2009-2013 report, more than half of the news consumers in Egypt, Lebanon, and Saudi Arabia depend on internet sources while 49% use the internet and print media in UAE. As industry experts anticipate the online advertising growth in the region in the next three years, they started laying foundation of new business in the domain of digital and online marketing ... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

Consumers Seek Mobile Promotion Input Input Makes Mobile Promotions More Acceptable. Marketers who send consumers mobile promotions such as coupons and discounts have a significant amount of built-in resistance to overcome, writes MarketingCharts. The percentage of consumers who say they are fine with getting promotions slightly declined from 13% in December 2008 to 11% in February 2010. However, the percentage of consumers completely opposed to mobile promotions also declined in that time period, from 31% to 26%. Mobile Marketing Association Launches Canadian Council During CTIA Wireless 2010 held this week in Las Vegas, the Mobile Marketing Association (MMA) ( today announced the formal launch of its M... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

Report: Global Mobile Advertising Market to Reach $18.5 Billion by 2015 Mobile advertising market is at variable maturity levels in different regions, but is expected to grow at a faster rate as compared to other advertising formats such as Internet, print, direct mail, and television. With the introduction of new forms of mobile advertising such as display advertising, mobile Internet advertising, and search, the marketers have greater opportunities than ever to reach more targeted customers. Mobile marketing tipped for further growth in 2010 Adoption of mobile marketing is set to expand significantly over the next 12 months as consumers become more reliant on their handsets. TMCnet correspondent Calvin Azuri, citing a r... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

Motorola Maintains Mobile Subscriber Market Share Lead Despite a slight dip in its market share percentage, Motorola still led all mobile OEMs in U.S. subscriber market share during Q4 2009, according to the comScore MobiLens service. A total of 234 million people age 13 and older in the U.S. used mobile devices by the end of Q4 2009 in December 2009. Motorola’s market share of this group dropped from 24.9% in Q3 2009 to 23.5% in Q4 2009. LG retained its number spot, incrementally increasing market share from 21.7% to 21.9%. 15B Mobile Tickets Forecasted to be Sold by 2014 Nearly 15 billion tickets will be delivered to mobile devices worldwide by 2014, compared to just more than two billion this year, according to a new... Read more -->