US mobile commerce grew 24% in 12-month time

US mobile commerce grew 24% in 12-month time The use of smartphone and tablet devices has emerged as top on the list in terms of consumer-retailer interaction. In June 2013, comScore disclosed more than half or 55% of retail-related internet time came from mobile and smartphone devices, as compared to 45% coming from desktops/computers, during the Shop.org’s Annual Summit. Over the last 12 months (from Q2 of 2012 to Q2 of 2013), mobile commerce recorded a total growth of 24% in m-commerce, as compared to the 16% growth in the entire US e-commerce market. In terms of internet usage, smartphone devices had reached 44% in June 2013, or up 17% from record in June 2010. Tablet’s internet usage, on the other hand, obtained 11% of total minutes in retail sites. During second qua... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

Mobile ad market expected to touch Rs 430 crore by 2014 NEW DELHI: Mobile advertising in India is expected to grow 43% to Rs 430 crore next year, helped by affordable smartphones and tablets as well as small and medium businesses leveraging mobility solutions for their promotion, a study said. According to the mobile advertising spend report by Mobile Marketing Association (MMA) in partnership with media platform, exchange4media, the mobile ad market at present is estimated at Rs 300 crore (about $45 million). IAB Australia releases Mobile Trends Report and new Mobile Advertising Guidelines IAB Australia’s Mobile Trends Report has found the mobile advertising market in Australia is the fastest growing component of the digital sec... Read more -->

Samsung leads in the global smartphone market share

Samsung leads in the global smartphone market share The net operating profits of Samsung reached $7 billion for the second quarter of this year (up 50% from a year ago). Smartphone sales are said to have primarily led the climb. According to report, Samsung has sold 76 million units globally during the second quarter, or an increase of 48.7 million from last year. It was noted that Samsung’s smartphone market share continues growing in the last quarter, jumping to 33.1% (from 31.1% last year); while Apple only acquired its market share of 13.6%. Although Apple has maintained a second rank to Samsung in the smartphone market, report said a noticeable level of gap it has against the latter has caused serious concern down the line. The absence of Apple in high growth markets, like China... Read more -->

Mobile Market: Samsung takes over Nokia as world’s top mobile seller

For the first time, Samsung takes over Nokia from the latter's reign as world leader in mobile sales after hitting a record at $4.4 billion in first quarter profits and a staggering 267% increase in Smartphone sales. The International Data Corporation (IDC), according to Industry Week, has confirmed the speculation via its Worldwide Quarterly Mobile Phone Tracker report with regards to Samsung's lead against Nokia at a wide margin. Samsung’s Galaxy Note and Galaxy S II smartphones, accordingly, have had huge contribution to its achievement in mobile sales. For 14 years, Nokia has been dubbed as the world’s top seller but the company was not able to capture its market share after it posted $1.2 billion loss in the last quarter. Fro... Read more -->

Mobile marketing and advertising budgets to increase in 2012

This year 2012, mobile advertising/marketing spend is largely seen to increase in the US market, according to Digital Marketer managing editor. One big factor that leads to said prediction is the rising sales of Smartphones in the region, giving a perfect indicator for advertisers to double up their efforts in reaching to the public consumers. In fact, according to recent Nielsen’s report, there are about 43% of Americans having Smartphones with them. Last year’s overall sales volume on Smartphone reached up to $5 billion; and while it sounds a huge number, Digital Marketer said it represents only to an equivalent of 2% of the total online ecommerce market. Had it been lesser than that of 2% being on Smartphone, it could never have b... Read more -->

Asia-Pacific region remains a leader in the world’s mobile market

Asia-Pacific is ahead of the world’s most advanced economies as far as Smartphone and overall mobile phone penetration, report said. In a study conducted by Google and Ipsos, the Asia-Pacific region remains leading in the global mobile market. The region is ahead of the world’s most advanced economies in terms of Smartphone and overall mobile phone penetration. The report (Smartphone Research on Mobile Internet and Market Trends) spanned 30 markets globally in which 11 markets were from Asia-Pacific. In its totality, the region had the highest mobile phone penetration in the world with the willingness to use those phones to shop and play, stripping out other markets. Report further said that more consumers from Asia-Pacific region... Read more -->

7 key trends shaping the mobile marketing space: Why do mobile marketers need to know?

For marketers who are planning to integrate the mobile devices on their marketing plans, here are some of the exciting facts that make you really on the right track. eMarketer analyst has recently revealed seven (7) key trends shaping the mobile marketing space that mobile marketers need to know. READ ON 7 key trends mobile marketers need to know: eMarketer keynote By: Dan Butcher NEW YORK – An eMarketer analyst revealed seven key trends that mobile marketers need to know during a keynote address at the digiday: Mobile conference. Noah Elkin, senior analyst at eMarketer, New York, offered up the following list of trends shaping the mobile marketing space: # 1: Mobile usage has become pervasive. In 2008, there were 228.2 million mobi... Read more -->