Tag Archives: smartphone market

Mobile Market: Samsung takes over Nokia as world’s top mobile seller

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For the first time, Samsung takes over Nokia from the latter's reign as world leader in mobile sales after hitting a record at $4.4 billion in first quarter profits and a staggering 267% increase in Smartphone sales. The International Data Corporation (IDC), according to Industry Week, has confirmed the speculation via its Worldwide Quarterly Mobile Phone Tracker report with regards to Samsung's lead against Nokia at a wide margin. Samsung’s Galaxy Note and Galaxy S II smartphones, accordingly, have had huge contribution to its achievement in mobile sales. For 14 years, Nokia has been dubbed as the world’s top seller but the company was not able to capture its market share after it posted $1.2 billion loss in the last quarter. Fro... Read more -->

Mobile marketing and advertising budgets to increase in 2012

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This year 2012, mobile advertising/marketing spend is largely seen to increase in the US market, according to Digital Marketer managing editor. One big factor that leads to said prediction is the rising sales of Smartphones in the region, giving a perfect indicator for advertisers to double up their efforts in reaching to the public consumers. In fact, according to recent Nielsen’s report, there are about 43% of Americans having Smartphones with them. Last year’s overall sales volume on Smartphone reached up to $5 billion; and while it sounds a huge number, Digital Marketer said it represents only to an equivalent of 2% of the total online ecommerce market. Had it been lesser than that of 2% being on Smartphone, it could never have b... Read more -->

Asia-Pacific region remains a leader in the world’s mobile market

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Asia-Pacific is ahead of the world’s most advanced economies as far as Smartphone and overall mobile phone penetration, report said. In a study conducted by Google and Ipsos, the Asia-Pacific region remains leading in the global mobile market. The region is ahead of the world’s most advanced economies in terms of Smartphone and overall mobile phone penetration. The report (Smartphone Research on Mobile Internet and Market Trends) spanned 30 markets globally in which 11 markets were from Asia-Pacific. In its totality, the region had the highest mobile phone penetration in the world with the willingness to use those phones to shop and play, stripping out other markets. Report further said that more consumers from Asia-Pacific region... Read more -->

7 key trends shaping the mobile marketing space: Why do mobile marketers need to know?

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For marketers who are planning to integrate the mobile devices on their marketing plans, here are some of the exciting facts that make you really on the right track. eMarketer analyst has recently revealed seven (7) key trends shaping the mobile marketing space that mobile marketers need to know. READ ON 7 key trends mobile marketers need to know: eMarketer keynote By: Dan Butcher NEW YORK – An eMarketer analyst revealed seven key trends that mobile marketers need to know during a keynote address at the digiday: Mobile conference. Noah Elkin, senior analyst at eMarketer, New York, offered up the following list of trends shaping the mobile marketing space: # 1: Mobile usage has become pervasive. In 2008, there were 228.2 million mobi... Read more -->