TheTMSway Weekly Radar on Mobile Marketing and Business

Mobile Payments to Top $1 Trillion by 2017: IDC There's a staggering market for mobile financial services, if only the stakeholders who stand to benefit could get out of their own way. As surprising as it seems — or perhaps it's not surprising — telcom providers, banks and merchants can't get together on a standard way to deliver mobile payments at the point of sale. Standards could open the market to higher adoption, since market participants would no longer have to choose between payment models. 9 in 10 Mobile Device Users Will Swap Personal Info For Offers Fully 88% of American smartphone and/or tablet users are willing to provide some level of personal information over their devices in exchange for offers that are valuable ... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

Mobile marketing on the rise More than 300 domestic and foreign businesses and leading industry experts from the US, Japan, Singapore, France, India, mainland China and the Philippines discussed the latest market-research information and mobile-marketing case studies. The Vietnamese mobile market is a key market in Southeast Asia, with a mobile subscriber base of more than 165 million, amounting to a penetration rate of more than 183 per cent. Mobile advertising on the verge of a new era Malaysia is well positioned in the mobile advertising business in the Asian Pacific region with the country’s mobile penetration rate standing at a whopping 124 per cent, well above the regional average for Southeast Asia. Out There Media, an i... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

Mobile ad spending doubled in early 2012 Increased by 95 per cent to $1.2bn during the first six months of 2012, compared to £636m in the first half of 2011. Internet advertising revenues climbed to an all-time high during the first half of 2012, spurred on by astonishing growth in mobile ad spending. A report from the Interactive Advertising Bureau and PricewaterhouseCoopers showed that mobile advertising contributed seven per cent of total internet ad revenues in that period, up from four per cent in early 2011. Consumers Readily Adopt New Mobile Banking Tools Transacting is becoming common mobile banking activity. As smartphone and tablet penetration continues to rise, so too does the use of mobile banking, bill paying, money... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

Mobile must be integrated into marketing campaign Mobile marketing is such a big business now that companies are missing out on potentially lucrative revenue streams if they don't take advantage of the platform. In its latest Mobile Email Opens Report, data management firm Knotice said the share of mobile email continues to rise. It found that it was up by 32 per cent in the first six months of the year when compared with the second half of 2011 and now 36 per cent of all emails are opened on mobile devices. Juniper Forecasts Big Mobile Ad Spend on Web Search The research-happy team at Juniper has published a new report forecasting that ad spend on mobile web search will reach $12 billion annually by 2017. If you’re keeping sco... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

Mobile Can Lead the Way to the Rebirth of Print Media    This is particularly evident if you think of mobile as a rebirth of print media. Consider the smart boredom concept. Intellectually curious individuals -- the kind whom marketers want to reach -- see their downtime with a mobile device as an opportunity to fuel their curiosity. They want to explore and learn. And on their devices they are reading books, magazines and newspapers. This creates an opportunity for advertisers to extend print branding campaigns onto mobile. Hotel mobile sites are now a core marketing initiative Smartphone use continues to rise this year, especially in regards to using smartphones to participate in social media channels.  2012 has truly been t... Read more -->

Hoteliers’ marketing effort gives focus on mobile site

Hoteliers’ marketing effort gives focus on mobile site Hoteliers are more interested in mobile site development than any other aspect of mobile marketing, according to a recent pulse poll.   Owning a mobile site became a top preference for hoteliers with 60% of them wanted it for their mobile marketing initiatives, as compared to mobile apps which constituted 30% of the poll only. This percentage is equivalent to two-thirds of those surveyed, while less than one-third of preference went to that of mobile apps. A combined 10% of those surveyed were interested to mobile banner advertising (5%), which came third on rank, and were followed by mobile analytics (2%) at fourth spot. SMS marketing and mobile SEO were both at same 1%. According to 4hoteliers.com, the result of said pulse poll ... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

MMA Challenges Conventional Thinking on Mobile Marketing With Groundbreaking Initiative On Wednesday, the MMA announced the findings of a recently commissioned study that challenges marketers and agencies to “look deeper at how they are allocating billions of ad dollars in their marketing mix.” Conducted with the assistance of Marketing Evolution, the study concludes that the optimized level of spend on mobile advertising for U.S. marketers should be, on average, seven percent. Equally telling, perhaps, is that the analysis predicts it should increase to at least 10% over the next four years. SmarTone joins LTE market, also goes after budget 3G segment SmarTone yesterday became the latest Hong Kong cellco to launch comm... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

Digital advertising grows despite market slowdown Many of the retailers I meet tell me they want to reach “Millennials.”  Why is this demographic so important? Millennials – also called “Gen Y” – are defined as the 50+ million Americans ages 18-29 who are the first generation to pass into adulthood in the new millennium.  According to Pew Research, this generation has a defined personality:  “confident, self-expressive, liberal, upbeat and open to change.” Mobile optimised websites increase dwell time Marketing campaigns are an absolute must to try and generate more leads for companies be it through B2B email marketing social media or direct mail. However, there are some things to take into account before g... Read more -->

Interactive Advertising Bureau: Mobile advertising is brands’ choice of promotion

Interactive Advertising Bureau: Mobile advertising is brands’ choice of promotion Campaigns-over-mobile is seemed to be the choice of promoting brands in Australia, as shown via Interactive Advertising Bureau (IAB) report in Australia. The IAB revealed an impressive USD 47.5 million that mobile advertising has acquired from the total online advertising expenditure, equivalent to 212% growth in a year period. It is first time that mobile medium is covered in IAB Australia’s Online Advertising Expenditure Report (OAER), which signifies the mobile’s importance in online media planning. The growth of mobile advertising over the past 6 quarters, accordingly, has shown that for a minor investment relative to television, print, and media spends, marketers can reach the mobile audience by including mobile executions to... Read more -->

Mobile commerce becomes top investment priority for Australian retailers

Majority of Australian retailers are found selling via mobile devices, a finding that Forrester has disclosed and regarded it as the tipping point of mobile commerce in the region. The study was presented during the Online Retailer Conference & eCommerce Expo in Sydney, Australia in which 55% of online retailers are embracing to mobile – a figure said to have grown from 39% in 2011. Among those retailers already embracing the mobile, 49% said mobile sites were a top investment priority in the future; while 54% of multichannel retailers and 29% of pure-play online retailers believed that mobile sites are currently a top technology investment priority for the year ahead. Aside from mobile growth, the study said that mobile commerc... Read more -->