Indonesian TV broadcaster NET. Media and TMS launched a viewer engagement mobile platform ‘NET.Connect’

Indonesian TV broadcaster NET. Media and TMS launched a viewer engagement mobile platform ‘NET.Connect’ Our company has tailored its cloud-based platform of services, TMSfactory, to deliver NET. Media with simple, adoptive, and scalable solutions to create and manage real time mobile interactions with viewers straight from the programs while collecting powerful metrics and data. The new TMS-powered service, NET.Connect, kicked off last month and appeared in x6 key programs that ran throughout the daily schedule (including The Morning News, Entertainment News and The Comment). NET.Connect invites viewers to participate and interact "there and then" by answering polls, casting votes or participating in competitions while sharing comments and recommendations. Viewers simply use their mobile devices to engage with the show in order to interact... Read more -->

Matahari Food Business Creates Consumer Engagement Using Mobile in x90 Retail Outlets Throughout Indonesia

Matahari Food Business Creates Consumer Engagement Using Mobile in x90 Retail Outlets Throughout Indonesia TheTMSway Ltd developed a mobile solution which registered 1000+ consumer engagements per day with an average time spent of 2.26 minutes. Blackberry was the most widely used mobile device by consumers. HONG KONG – In a trial lasting 3 months, TheTMSway, Matahari Food Business and Brand Loyalty produced a scalable in-store mobile competition within x90 retail outlets located throughout Indonesia. The trial discovered that Indonesian shoppers were highly responsive towards the retailer’s mobile offer and recorded an 80% engagement from a total of more than a thousand of interactions per day during the campaign. The engagement was largely dominated by women (65%). The campaign also proved popular with the younger generation with the ... Read more -->

Broadcasters Need To Find Ways To Monetize The Offline 2 Online Viewer Experience in Asia

Broadcasters Need To Find Ways To Monetize The Offline 2 Online Viewer Experience in Asia The real challenge for content owners and broadcast corporations is monetization of the viewer to user experience, according to CEO Jonathan Ellis of TheTMSway Ltd, during the recent CASBAA TV Conference ‘12 held in Hong Kong.  Recent data from Socialbakers.com revealed how Asian countries are showing up on top of the world’s ranking in social media usage: (2) India, (4) Indonesia, (8) Philippines, (14) Thailand, and (18) Malaysia. During the recent CASBAA TV Conference 2012 the point of discussion from leaders and TV industry experts was focused on how Socializing TV impacts their industry in Asia. ‘How do broadcasters take advantage of tweets or Facebook likes? How do they integrate them into their transmission and how can they ... Read more -->

Jonathan Ellis: TMS sets out how to interact traditional media via mobile

Jonathan Ellis: TMS sets out how to interact traditional media via mobile Whilst discussions on mobile strategies grew intense during the MMA Conference in India, CEO Jonathan Ellis of TheTMSway Ltd left a notable message that might leave brand marketers with an alternative solution regarding mobile. Speaking at the inaugural Mobile Marketing Forum in Delhi India, Jonathan Ellis emphasized that amid the increasing adoption and proliferation of mobile devices, the real revolution was actually coming from the traditional media. According to Mr. Ellis, the mobile should not be used as some standalone medium. Instead, it needs to be positioned at the heart of any traditional media plan by brands. By enabling the offline media to now become an ‘interactive touch point’, mobile can help brands and media o... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

Survey: Retailers focusing on mobile site optimization and in-store technologies DENVER, Colo. — Retailers remain conservative when it comes to financial investments in mobile and tablet initiatives despite the industry buzz, according to a survey by Shop.org and Forrester Research. In the "2012 State Of Retailing Online" survey, 50% of the retailers surveyed said they spent less than $100,000 on smartphone investments in 2011, and 74% spent the same on tablet initiatives. One year later, the numbers remain conservative, but companies are increasing their investments: On average retailers plan to invest $207,000 in 2012, compared with an average of $55,000 spent in 2011. Asia-Pacific Poised to Dominate World Ad Market Digital g... Read more -->

TheTMSway partners with Brand Loyalty in Indonesia to transform in-store marketing promotions into consumer ‘interactive touch points’ via mobile

TheTMSway partners with Brand Loyalty in Indonesia to transform in-store marketing promotions into consumer ‘interactive touch points’ via mobile Via an interactive call-to-action strategy, TMS aims to help the Indonesian food retail giant, Matahari Food Business, acquire in-store ‘opt in’ consumer data for greater understanding of their customer base nationwide. TheTMSway, a global provider of mobile marketing and commerce solutions, announced today the launch of an interactive campaign that simultaneously enables a total of x98 hypermarkets and supermarkets within Indonesia to become in-store ‘interactive touch points’. This interactive campaign was devised to enable Matahari Food Business to engage in a strategy that builds a rewarding shopping experience for their customers whilst acquiring opt-in data from a chain of x73 Hypermart stores and x25 Foodmart stores throug... Read more -->

TheTMSway, Benefit launched an interactive campaign in Hong Kong

TheTMSway, Benefit launched an interactive campaign in Hong Kong Street marketing in Hong Kong becomes interactive via a partnership deal between mobile marketing enabler, TheTMSway Ltd, and client cosmetics brand Benefit. During a road show that lodged at a mall in Hong Kong, client brand Benefit was able to introduce its “Benefit Instant Beauty School” and other beauty products to women of styles and glamour, and engaged them all in a one-stop interactive campaign powered by TMS. Aimed to acquire a wider share of consumer responses in social media and email, Benefit placed a TMS short code on its posters, flyers, and magazine ads inviting women to use the code and get an access to the brand’s mobile offers. Using mobile phones, consumers were instructed to visit TMSsearch.com and enter ... Read more -->

Mobile Marketing: Frederick Saurat says mobile is partner to traditional media

Mobile Marketing: Frederick Saurat says mobile is partner to traditional media Mobile will not match nor overtake radio, newspaper, and television in terms of ad spending -- Frederick Saurat, TheTMSway Ltd co-founder Mobile advertising is a hot discussion via Marketing-interactive.com, where one aspect being tackled is the inconsistency between predicted figure and the reality. In an interview with said magazine, Frederick Saurat, co-founder of TheTMSway Ltd, pointed out the barriers that led to mobile advertising’s little reality in spite of impressive estimates/figures of mobile ad growth from various research firms. According to Mr. Saurat, it is a wrong notion of seeing mobile as a channel to match, or say, to overtake newspaper, radio, and even TV in terms of ad spending.  He explained the mobile’s ro... Read more -->

TMSfactory.com opens a self-service opportunity for local business to create, manage, and monetize mobile offers

HONG KONG -- TheTMSway announces today the release of an updated version of TMS Factory, the world’s one stop Mobile Marketing & Commerce shop for local business. After having provided self-service tools for mobile marketing, TMS now provides local merchants with solutions to create and sell deals on mobile. After a first period of enthusiasm for daily (or group) deals in the mobile marketing sector, there has been a growing backlash against the model and the companies who are driving such offers. Some consumers are considering them as a form of ‘email spamming’ while some merchants are finding the process to be more akin to robbery than good business. High commission fees, branding concerns, and absence of analytics are just a... Read more -->