TheTMSway has opened a technology that is capable of making TV promotions interactive in real time. Starting a partnership with an Asia-based TV client, ITV Granada, the service of activating TV promos via short codes will continue throughout the world.
The ITV Granada’s competition promo gives an opportunity for the lucky winner to enjoy two (2) return air tickets to London – the home of some ITV Granada’s most exciting programs.
Aimed of getting an understanding of where their viewers are, what they are watching, when they are watching, and what their profile is (gender and age), ITV Granada runs a special competition promo across SEA markets showcasing its programs, with London as an exciting destination that awaits the lucky winner.
ITV Granada has embraced into mobile strategy and hired TheTMSway to implement the mobile elements of the TV promo. TMS’ unique interactive technology was able to provide a real time, simple and free competition entry mechanism for viewers and a deep data analytics for ITV Granada. TMS also developed an interactive site for ITV Granada, formatted and optimized for all internet-connected devices such as mobile and tablet.
The interactive site can be viewed here: http://www.tmssearch.com/en/result.php?code=ITV2011&id=5228
ITV Granada’s competition promo is scheduled for airing throughout the month of February. It can be watched here: http://tms.fm/itv2011/contest/
Using an internet-enabled mobile phone, consumers can type the TMS code search engine, www.tmssearch.com and enter the code, ITV 2011.
ITV Granada’s competition promo is plugged with TMS metrics tool for data monitoring and measurement of the campaign’s results. The competition runs across all markets of Southeast Asia (SEA) where ITV Granada is available – including Hong Kong, Singapore, Thailand, and Malaysia.
With TMS technology, TV and satellite cables from all over the world can now take advancement toward an interactive TV promo in real time. This client project is another step of the company in providing groundbreaking solutions to brands and traditional media after it activated the billboard campaign of Red Packet in Hong Kong.