TheTMSway Weekly Radar on Mobile Marketing and Business

Motorola Maintains Mobile Subscriber Market Share Lead

Despite a slight dip in its market share percentage, Motorola still led all mobile OEMs in U.S. subscriber market share during Q4 2009, according to the comScore MobiLens service. A total of 234 million people age 13 and older in the U.S. used mobile devices by the end of Q4 2009 in December 2009. Motorola’s market share of this group dropped from 24.9% in Q3 2009 to 23.5% in Q4 2009. LG retained its number spot, incrementally increasing market share from 21.7% to 21.9%.

15B Mobile Tickets Forecasted to be Sold by 2014

Nearly 15 billion tickets will be delivered to mobile devices worldwide by 2014, compared to just more than two billion this year, according to a new study by Juniper Research. The transport sector is leading the way, according to Mobile Ticketing Applications and Markets, with SMS, bar code and app-based services offered by rail and metro providers and airlines. In the foreseeable future, Juniper predicts that cinema chains, concert organizers and sports teams will also recognize the commercial viability of this technology.

Americans Spend Nearly 3 Hours on Mobile Internet Daily: Ruder Finn

Americans spend nearly 3 hours online via their mobile devices each day, according to a new study of mobile internet use by Ruder Finn. The study revealed that people in the U.S. spend 2.7 hours of their day on the mobile internet. Most (91%) go online to socialize, compared to 79% of traditional web users.

Demand for Mobile Financial Services Grows

While mobile coupon and mobile commerce usage may not have grown as quickly as many marketers hoped, Americans appear to be eagerly adopting mobile banking. The “Mobile Money Study” by Data Innovation found that a strong majority of US smartphone users (68.7%) had accessed banking or other financial services on their mobile phone in the past three months.

Mobile Marketers Demand ROI

Mobile is at least somewhat important to the strategy of more than three-quarters of marketers in North America, according to a January 2010 survey by R2integrated. But barriers to mobile campaigns remain. The greatest obstacle, the survey found, was difficulty in developing the business case for mobile campaigns, followed by inability to measure ROI and a lack of a mobile component to the strategic marketing road map.

Mobile will be trillion-dollar industry by 2013

Our latest mobile forecasts predict that global connections will reach 6.49 billion in 2014, with revenues of $1,036 billion. However, “emerging maturity” in emerging markets and continued competition in developed markets will hit operators hard. Operators must seize the initiative to benefit from the huge scale of the mobile industry. Our estimate for global connections in 2009 (4.56 billion) is 1.2% lower than previously forecast. However, by 2014 our forecast of 6.49 billion connections is 1.1% higher than our previous estimate.

Mobile is pretty much the answer to everything: Google CEO at Mobile World Congress

Google CEO Eric Schmidt gives mobile a ringing endorsement at Mobile World Congress, Microsoft is talk of the town, carriers seeking to win back control of the app world worry some and the Jordanian queen has one goal. However, there was also a sense that Mobile World Congress was like rest of the major shows: carrier-centric. Indeed, one of our correspondents – an executive from one of the leading mobile ad networks – felt that mobile advertising got the short shrift at the world’s largest mobile gathering.

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