TheTMSway Weekly Radar on Mobile Marketing and Business

Creative and mobile marketing ‘to be key for travel brands’

Travel brands will be embracing mobile marketing next year, the latest study shows. Travel brands expect to increase the emphasis they place on using creative channels like social media and web content, as well as mobile marketing, new research suggests. According to a survey of 325 travel brands, including airlines, agents, tourist boards and tour operators, from Frommers, 70 per cent of respondents are planning to raise their digital marketing spend next year.

The mobile Internet does not need apps

THE CO-CEO of Canadian Blackberry smartphone maker Research in Motion (RIM), Jim Balsillie has said that Apple’s idea that smartphones need apps is just plain silly and will die out quickly. Speaking at the Web 2.0 Summit in San Francisco, Balsillie said that you can bring the mobile to the web, but you don’t need to go through some kind of control point. Apple’s system for apps involves everything going through a central control point where they can be purged of anything that Steve Jobs does not like, he said.

Mobile banking revolution gathers pace, opens new frontier for profits

Kenya has been the birthplace of a banking revolution: with 65 per cent of mobile phone users now interested in adopting mobile banking services over traditional banking, according to a global survey last month by Netherlands technology firm Fundtech and research firm Aite Group.

Local Retailers Play Black Friday Catch Up with Mobile Marketing

Chicago, IL USA – Black Friday is just around the corner and mobile marketing and advertising is predicted to play a bigger role in driving in-store sales than ever before. “The 2010 holiday shopping season will demonstrate the strength of mobile marketing and advertising to drive in-store sales to the masses and introduce 2011 as what we and many other mobile experts believe will be the “stepping out” year for mobile.” says Scott Metcalfe, Chief Strategist at a Chicago based leader in local online marketing and local mobile marketing.

The Mobile Web: 3 Key Improvements

While mobile marketing has obviously seen explosive growth in recent years, 2011 brings the most significant mobile Web evolution as part of the overall mobile experience. With nearly 60 million Americans currently owning smartphones, the rapid growth and success of tablets, and improved user experience across devices, the mobile Web will become a much greater component to the multifaceted world of mobile marketing.

UK Consumers Are Doing More Online, More Often, With More Devices

Broadband access high, mobile web usage rising. UK internet users have embraced the web and its possibilities like never before, although some demographic groups remain offline. eMarketer estimates more than 44 million people are online in the UK in 2010 and nearly 70% of all households have broadband access.

Mobile Internet users in China to hit 800 mln in 2015

The number of mobile Internet users in China is on the path to reaching 800 million by 2015, and the total assets of the industry is to run over 100 billion yuan ($15.05 million), the Communication Information News reported Wednesday, citing a research report from the China International Capital Corporation Limited (CICC).

Asia: Fostering mobile innovation

The Asia-Pacific region is home to almost half the world’s mobile subscribers and includes some of its fastest-growing and highly-penetrated markets. As Total Telecom prepares to head to Hong Kong for Mobile Asia Congress 2010, we take a look at some of the key markets in the Asia-Pacific region.

Research and Markets: Cambodia – Telecoms, Mobile, Internet and Forecasts

Cambodia has managed a remarkable transition in building a vibrant telecom market. Despite the country’s status as one of the least developed nations in the world and whilst it remains one of the poorer countries in Southeast Asia, Cambodia’s efforts to expand and upgrade its telecom infrastructure have certainly been bearing fruit. There was very little infrastructure remaining from before the tumultuous Khmer Rouge days. As a result, Cambodia bypassed rebuilding the fixed-line market and quickly launched into alternative technologies, jump-starting its telecommunications infrastructure with digital technology.

Print Publishers Say Mobile is in Their Future

Eighty-five percent of print publishers surveyed by the Audit Bureau of Circulations believe that more people will rely on mobile devices as a primary information source in the next three years. That probably does not surprise you.

Mobile market continues to grow

According to recent research, global sales of both smartphones and traditional mobile phones continued to grow rapidly in the third quarter of 2010. The report, released by Gartner, examines the sales of mobile devices worldwide. Overall, 417 million mobile phone units were sold in the quarter, a 35 percent increase from the same quarter in 2009. Smartphone growth was even more rapid, with a 96 percent increase compared to the third quarter of 2009. Eighty-one million smartphones were sold worldwide during the quarter.

Africa Hits 500 Million Mobile Subscriptions Mark

The number of active mobile subscriptions in Africa crossed the half-a-billion mark in the third quarter of this year, to reach 506 million at end-September, according to research by UK-based Informa Telecoms & Media. The report, published on the researcher’s website said at the end of the third quarter of this year, Africa accounted for 10% of the world’s mobile subscriptions and was one of the world’s fastest-growing regions – with the subscription numbers increasing 18% over the year to September.

An apparel retailer launches mobile fashion alerts

Fashion emergency? Never fear, mobile fashion alerts are here. Women’s apparel retailer White House Black Market has launched FashionAlerts, location-based text messages that alert shoppers close to participating stores about upcoming in-store sales, online promotions, new product releases, sweepstakes and style tips.

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