TheTMSway Weekly Radar on Mobile Marketing and Business

Alcatel-Lucent helps bridge the gap between mobile operators and advertisers

Mobile providers are well positioned to be enablers to ‘conversational marketing’ for major advertisers and brands, and to generate new profit streams if they automate and standardize language, formats and inventories. Advertisers look to mobile operators—and their relationships with subscribers—as an ideal channel to engage with consumers.

Mobile Internet usage ramping up in Southeast Asia

Internet users in Southeast Asia are shifting away from desktop PCs, according to Tommaso Del Re, head of mobile and business development of Yahoo Southeast Asia. “The next wave of Internet users in the region will be predominantly from mobile devices,” he added.

Where Does Mobile and Social Fit With B2B E-mail?

Where does the social networking world fit in the B2B e-mail marketer’s plan? If you build it, will they come? Is Facebook or Twitter the right fit for your brand? Will your customers find value in your cross-channel engagement efforts? This holiday season shows that cross-channel marketing is a growing part of a standard B2C e-mail-marketing plan. Friends-and-family offers that typically were announced only in e-mail are now a staple of Facebook and Twitter posts. More retailers are sending SMS notices to alert customers when high-demand products are back in stock.

BIA/Kelsey forecasts US mobile advertising to reach $2.9B in 2014

Mobile advertising revenues in the United States will grow from $491 million in 2009 to $2.9 billion in 2014, according to BIA/Kelsey’s U.S. Mobile Ad Revenue Forecast. This growth represents a compound annual growth rate of 43 percent. The forecast comprises advertising placed in mobile search, display and SMS. “Key findings are the overall growth in mobile ad spending, and the degree to which that growth will involve location targeted ads,” said Michael Boland, senior analyst and program director of BIA/Kelsey, Santa Clara, CA.

Mobile marketing: Smartphones to account for 27% of sales

Over 342 million smartphones will be sold next year, according to new research, which could be good news for brands using mobile marketing. Brands which use mobile marketing may be buoyed by the news that smartphones are expected to account for over a quarter of all sales in 2011. This is according to Telecoms & Media, which predicts that over 342 million smartphones will be sold next year, New Media Age reports.

2011: The Year of Mobile Breakthroughs for Media

It may be premature to say that mobile has revolutionized the way people consume entertainment and news, but it is certain that mobile has changed the way we communicate. It’s instant, portable, and personalized.Next year will bring some big breakthroughs for traditional media in the mobile world. Already we are starting to see headlines that reveal some of mainstream media’s high-level investments in mobile content and distribution.

Mobile subscriptions in Middle East to cross 300m

Rapid expansion in Iran and Saudi Arabia will power Mideast growth as markets mature. Dubai: Mobile subscriptions in the Middle East are on track to cross the 300-million mark in 2014 after crossing 200 million in third quarter of this year, an industry expert said. “Iran is the single biggest mobile market in terms of subscriptions followed by Saudi Arabia.

Mobile Advertising Expected to Continue on Solid Growth Path

Companies hoping to make their way with mobile advertising should already be on board for the amazing ride. According to a TechCrunch report, this market is growing like gangbusters and shows no signs of stopping. Reports from BIA/Kelsey show that the U.S. mobile advertising revenues are expected to grow from $491 million in 2009 to $2.9 billion in 2014.

Telkom Kenya to Invest 5 Billion Shillings in Network

Nov. 30 (Bloomberg) — Telkom Kenya Ltd., a unit of France Telecom SA, plans to spend as much as 5 billion shillings ($62 million) next year expanding its network in the East African nation, Chief Executive Officer Mickael Ghossein said. The company, based in Nairobi, will increase mobile-phone base stations to 1,100 by the third quarter of 2011, compared with 650 now, Ghossein said in an interview today.

Survey: Gen Y Prefers Mobile Internet

(CANVAS STAFF REPORTS) – A new survey by browser maker Opera states that Generation Y is more likely to browse the Web on a mobile phone than a desktop or laptop computer. Information Week said 51 percent of respondents between 18-27 years old in the United States use Opera Mini more than a computer. That is low compared to most other countries.

Mobile Advertisers Leverage Social Media

Social media, as a post-click campaign action, represented 26% of the mobile campaign actions in October 2010. The top advertisers on the Millennial network from the finance, automotive, entertainment and retail verticals leveraged the social media platform to drive further brand engagement, as well as lead generation.

P&G reviews mobile marketing devices

NEW YORK (AdAge.com) — Procter & Gamble is reviewing its multimillion-dollar mobile marketing business, which entails responsibilities for several of the packaged good giant’s brands, according to executives familiar with the matter. Brand in Hand, P&G’s mobile agency for the last several years, is not participating.

‘Brands using Quick Response barcodes’ as mobile marketing tool

The use of Quick Response barcodes as a mobile marketing tool is becoming more popular, one commentator has said. An increasing number of brands are opting to use Quick Response barcodes (QR codes) as a mobile marketing tool, one expert has said. Jonathan Morris, editor of What Mobile, said that using smartphones to scan QR codes is gaining momentum with tech users.

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