TheTMSway Weekly Radar on Mobile Marketing and Business

What the ad industry learnt from 2011 and how they foresee 2012

Years come and go but each year leaves behind its own learnings. 2011 was no different. Ad industry leaders share the lessons that they learnt and how they foresee the shape of things in 2012. Whenever a year draws to a close, it is not just about a new beginning but also about retrospection. The idea is to assess what could have been done differently, gather one’s forces anew and make a fresh…

How prepared is your advertising agency for 2012?

December has been a month of conversations, trying to make sense of the year ahead for advertising, media, digital and PR agencies. As the stock market gets hammered, as the anti-corruption movement ebbs and flows, and as the government is semi-paralysed, what will 2012 hold for all? In a nutshell, it’s not going to be an easy year – but there are still those who will gain and those who will hold their own. Here’s the year ahead, in

Analytics: The brains behind mobile marketing success

Mobile analytics in action. Look at a retailer such as Dick’s Sporting Goods that wants to drive in-store traffic and promote new merchandise. Knowing that someone works just a few blocks away and is headed out for his lunch break allows a carrier to deliver relevant messaging directly to the device, marrying mobile data that it has with point-of-sale data that the store has on a customer’s brand preferences.

Pre-Roll, Mobile Top Video Ad Formats for 2012

Online video has reached critical mass among US internet viewers. eMarketer predicts 169 million people, or 71% of US internet users, will be watching online video each month by the end of 2012. Such a healthy, sizeable audience can’t help but capture advertiser attention. eMarketer estimates US online video ad spending (not all of which is placed against video) will enjoy an aggressive 40% year-over-year increase from 2011, topping $3.1 billion in 2012.

2012 Forecast: Mobile Marketing

Having been involved in the mobile and advertising industries for over two decades, I can say with confidence that 2011 was a banner year for the discipline. Over the past year, consumers have proven that the mobile phone has become an integral part of the shopping experience. This is creating a number of exciting new opportunities for marketers to reach consumers at multiple touchpoints throughout the buying process.

Advertising legend MAURICE SAATCHI celebrates the joy of simple ideas that changed the world

The ideas that have changed our lives most are often the simplest. Simple ideas enter the brain more quickly and stay there longer.  Winston Churchill was a great believer in simplicity. He liked to quote a letter by French mathematician Blaise Pascal that started: ‘I didn’t have time to write a short letter, so I wrote a long one instead.’ He knew that to achieve simplicity is very hard.

Mobile carriers: Five predictions for 2012

The biggest news for 2011 in this sector was AT&T’s $39 billion bid to buy T-Mobile. And when the deal was announced in March, AT&T seemed confident it could make it happen. So confident in fact, that it agreed to one of the biggest break-up fees ever. But as we all now know, regulators didn’t like AT&T’s plan and put a kibosh on its plans.

Samsung dominates mobile phone market

Samsung accounted for 25.6 percent of U.S. mobile handsets for three months ending November 11, according to research by ComScore. This translates into a slight market share increase of 0.3 percent. Apple came in fourth place behind LG and Motorola with 11.2 percent market share, though it gained the most market share over the period, increasing by 1.4 percent.

Mobile Marketing’s Crystal Ball: Predicting Trends for 2012

The past year has been a big one for smartphones and other mobile devices. In addition to achieving widespread adoption among U.S. consumers, the tools have transformed the way people shop, get information and interact with friends, family and brands. In a column for Search Engine Land, Matt Lawson predicts that mobile will undergo even more changes and developments in 2012. Mobile marketing is becoming a bigger focus in many ad agencies and is taking up a larger proportion of overall advertising budgets, yet it also creates many challenges for those in the industry, he notes.

ComScore: Android, iOS combine for 75% of U.S. smartphone market

Google’s (NASDAQ:GOOG) Android and Apple’s (NASDAQ:AAPL) iOS extended their dominance over the U.S. mobile market in November 2011 and now power a combined 75.6 percent of all smartphones nationwide according to new data published by digital research firm comScore.

Six Steps To Mobile Search Marketing Success

ADOTAS – Tablet and smart phone devices have forever changed the search marketing landscape, as the year of mobile has finally happened. Tablet sales were up 260 percent year-on-year during the first three quarters of 2011, according to PC World magazine, while IDC projected sales of more than 63 million tablets, including the Amazon Kindle Fire and Barnes and Noble’s Nook, in the fourth quarter. This technology shift is altering consumer search behavior and requires a different approach to marketing.

Nigeria to become dominant in Africa’s mobile payment market

With the commencement of the Central Bank of Nigeria’s (CBN) cashless project, Nigeria is set to become a dominant player in Africa’s emerging mobile payments market, analysts have said. According to the industry analysts, about 20 million Nigerians are expected to be embraced into the formal banking system via mobile money over the next three years. In November, the United Nations Conference on Trade and Development (UNCTAD) had disclosed that 40 million mobile money users currently exist in Africa.

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