TheTMSway Weekly Radar on Mobile Marketing and Business

Consumers want to book airline tickets by mobile

Airlines can attract more mobile customers by allowing them to pay for flights via a mobile device, according to new research from payment processing firm WorldPay. Half of respondents said they would use their smartphone or tablet to purchase an airline ticket if the option was given.

Businesses to double their mobile investments over the next 18 months

Businesses are planning to invest more in mobile projects in the next 12-18 months than they have over the entire course of their existence to data, according to a new report from Antenna Software. In the report, “Mobile Business Forecast for Marketers 2012,” Antenna reports that U.S. small and medium size businesses plan to invest, on average, $852,000 in mobile over the next 12-18 months compared with an investment of $405,000 to date.

Usage Diversifies as Mobile Uptake Grows in Germany

Mobile connections in Germany hit a new high and content activities diversify.  According to Bundesnetzagentur, the Federal Network Agency based in Bonn, Germany, mobile connections in the country reached 114.1 million at the end of 2011, approximately 5 million more than in 2010.

Mobile marketing industry ‘worth £3.3bn’

The value of the global mobile marketing industry has been estimated at $5.3 billion (£3.3 billion) and growing, it has been reported. Global arms of the Internet Advertising Bureau (IAB) have joined together to compile data on this rapidly expanding sector.

MMA Forum goes to China

For the first time on July 5 this year, Shanghai Garden Hotel, China will host the first edition of Mobile Marketing Association Forum Shanghai 2012. The Mobile Marketing Association (MMA) has announced that this event will feature speakers from a range of major corporations that are making an impact in the mobile marketing scenario including Google, TNS,

Mobile: 30% of opened marketing emails. What does this mean for marketing?

Short answer – bad news for crap marketing departments… At the Stifel Nicolaus Wiesel Partners Internet and Media Conference in sunny New York. Listening to public company CEOs NOT answer questions they don’t want to answer is entertaining in itself (though not particularly enlightening) but there are some interesting points coming out about the move to mobile in a few of the sessions.

Mobile Penetration Surges — Now, Where Are the Ads?

The rapid growth in mobile phone use worldwide is good news for marketers and service providers, but challenges persist in monetizing that penetration. Despite the fact that mobile users now make up 10% of all online traffic, ad spend in the U.S. on mobile was only 1% of the total, compared with 22% on the Internet, according to a report released last month by Silicon Valley venture capital firm Kleiner Perkins Caufield & Byers (KPCB).

Hong Kong and Singapore lead the world tablet market

A new study by Ericson reveals Hong Kong and Singapore having the highest percentage of tablets and smartphone users in the world. Hong Kong came first at 34% and Singapore at 31%

Small Business Survey Reveals Marketing is Going Mobile

We’ve all heard social media marketing is the next big thing, but AT&T’s latest poll proves it. While word of mouth is still the top way small businesses market their products, modern technology is a growing marketing trend among small businesses.

Hotel Mobile Marketing & Distribution Do’s and Don’ts

HeBS Digital’s 6th Annual Benchmark Survey on Hotel Digital Marketing Budget Planning results demonstrate that mobile marketing is a very important tool in the hotelier’s digital marketing arsenal. This year, over a quarter of hoteliers fit a mobile site (26%) and a mobile booking engine (27.4%) into their budget planning…

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