WITH MOBILE phone penetration rates reaching saturation point in the Philippines, there is room for expansion through the promotion of new services and Internet usage, according to a recent report issued by the World Bank.
It seems that campaigns-over-mobile is the choice of promotion for brands for the last one year. For the total online advertising expenditure for mobile advertising for the 12 months ended 30 June 2012 was USD 47.5million, with growth of 212 percent. This was recently announced by IAB Australia in its Online Advertising Expenditure Report (OAER). It was also the first time that data for mobile advertising was added in the report, marking the growing importance of mobile in online media planning.
Samsung remains the world’s biggest smartphone leader, as it takes advantage of the quiet Apple spell by selling more than 10 million Samsung Galaxy S III devices in the run up to the iPhone 5′s launch.
Mobile marketing is fast becoming the most prominent way to reach consumers on a personal level. Reports show that it is growing in popularity and mobile marketing will soon be an indispensable tool of any business. A recent study by Prosper Mobile Insights shows that smartphone owners are frequently using their devices to surf the Internet and use email. As more and more people have access to the web on the go, many users can find information quickly and with ease. This is naturally giving brands and companies the opportunity to tap into a new market.
In Germany, where Android is making waves as the new smartphone of choice, mobile ad spending is undergoing rapid growth, albeit from a still-small base. eMarketer estimates mobile ad spending in the country, including spending on banners, rich media, video and search, will rise nearly 85% this year to $225 million. Strong double-digit increases are expected to continue throughout the forecast period. By 2016, eMarketer forecasts, mobile ad spending in Germany will have increased more than sixfold to nearly $1.4 billion.
The Internet has, of course, permanently changed the way many businesses operate. The Web has opened up a host of opportunities, but the rapidly changing nature of this particular beast can make it feel like you’re building foundations on sand. Just as businesses come to terms with SEO, localization, and a variety of inbound and outbound marketing techniques, the way people search for information online has started to take a seismic shift.
Consumers are using smartphones to guide their travels from start to finish, whether that’s for last-minute bookings, connecting to destination-related information or seeking personalized recommendations. “Numerous challenges, however, are slowing the mass adoption of mobile travel tools, particularly those designed for making travel reservations,” according to a new eMarketer report, “The Mobile Traveler: How Smartphones Are Changing the Customer Journey.”
South Korea has been a historical leader in technology adoption: In 2010, broadband was already in over 90% of households, and the number of mobile connections had surpassed the country’s total population. And as South Korea goes, so goes the tech-savvy world. For mobile-watchers then, developments in the mobile internet market in South Korea are considerable.
Smartphones are gaining market share in Russia, but still trail feature phone adoption by a significant margin, according to research from the International Data Corporation, based on quarterly data collected from vendors and retailers, as well as distribution information. Back in 2009, only 5% of mobile phone shipments in Russia were of smartphones, but by 2011 that percentage had more than quadrupled, to 21%.
Small business mobile websites on the MoFuse network averaged 3 page views per visit from July 2011 to June 2012, according to [download page] a report released by MoFuse in August 2012. This compares to the 3.8 average for all mobile websites across the network.
The divers held up a banner that encouraged shoppers to activate the Bluetooth function on their smartphones, allowing Visa to send out more than 80,000 advertising messages. But despite the success of that campaign, most Middle East advertisers are just dipping their toes in the water when it comes to mobile marketing.
Recorded since the start of the London Olympics, M&C Saatchi Mobile’s media-buying data also shows the important added accuracy and value that geo-targeting provides to advertisers using the mobile platform. More than 50%, a 100% increase, of mobile display ads served during the Games used location to target consumers in London specifically