Mobile advertising to hit $4.5 billion this year

Mobile advertising to hit $4.5 billion this year From its record of $2.9 billion in 2013, the US mobile local advertising revenues will reach up to $4.5 billion this year, according to a report from BIA/Kelsey.  MMW shared the above details ahead of its report’s publication, which projected that the mobile local ad revenues will reach more than tripled over the next five years, to hit $15.7 billion in 2018. According to the forecast, total US mobile ad spending will grow from $11.4 billion in 2014 to $30.3 billion in 2018. According to BIA/Kelsey’s forecast, the total US mobile ad spending will rise from its current record of $11.4 billion to $30.3 billion in 2018. By the end of the forecast period, locally targeted mobile ads will represent 52% of the entire mobile ad spending... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

Asia Pacific a trendsetter in m-commerce The growing adoption of smartphones and tablet computers is changing the way Asians shop online, says Hamburg-based researcher Globally, and particularly in Asia Pacific, traffic to retail sites through mobile browsers and apps is intensifying, and the variety of products purchased through mobile has widened. Smartphones currently have a higher penetration globally than tablets, but tablet use is growing at a faster rate. Mobile retail Digital advertising hits $43B, passing broadcast TV for the first time ever This past year, digital advertising online and via mobile crossed the $40 billion mark for the first time ever, according to the Internet Advertising Bureau. Since 2004, th... Read more -->

Asia-Pacific leads the world in mobile commerce

Asia-Pacific leads the world in mobile commerce Asian consumers’ shopping behaviors has changed due to growing adoption of smartphone and tablet devices in the region. The report cited smartphones having a higher global penetration as compared to tablet devices; the latter’s usage, however, is growing a rapid rate. Mobile retail apps are more popular on smartphones, while access via tablets and mobile browsing is prevalent. Globally, traffic to retail sites across the Asia-Pacific region, through mobile browsers and apps, is intensifying and the variety of product purchases through mobile ads has expanded. According to the report, tablet devices however are more suitable to large purchases, which are ideal amongst on-the-go purchases. In China, specifically, the number of mo... Read more -->

Korea: Mobile ad spend surges

Korea: Mobile ad spend surges Korea’s spending on mobile ads leapt 119% to 460 billion KRW as disclosed by the latest figures from Cheil Worldwide. According to the report, the overall advertising expenditure in Korea was slightly up during 2013 – but the mobile advertising spend is more than doubled due to increased smartphone penetration plus consumers’ usage on expanded high-speed internet service. Korea’s total ad market increased at 2.2% to some 9,471 billion KRW last year. The situation is expected to pick up in 2014 with 3.8% growth as the Korean economy improved in a series of major sporting events, which helped boost advertising. As Cheil observed, within the data, there had been a significant movement between media with traditional channels su... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

Mobile search advertising set exceed 16 billion The proportion of the population now using their phones to browse the internet has grown at an extraordinary rate. In fact, according to Nielsen, Americans now spend more time browsing the web using mobile devices than they do on their desktop computers. A recent study published by Juniper research on mobile search and discovery also supports the importance of incorporating mobile platforms. Digital Ad Spending in Spain Passed $1.1 Billion in 2013 Investments in mobile ads rose nearly 48% last year—and may see similar gains in 2014. Severe economic problems continue to take their toll on Spain’s digital advertising sector. In fact, 2013 spending on internet display ads still lang... Read more -->

Spain: Mobile ads keep rising this year

Spain: Mobile ads keep rising this year Mobile ads investment in Spain hit 48% in 2013, and it is expected to continue its similar gains this year, according to Interactive Advertising Bureau (IAB-Spain) and Grupo Consultores. As the report cited, mobile ads shared the most outstanding results of the year due to national recession felt in Spain, advertising on mobile phones, and tablet’s slow take off in the region. Spending on mobile ads reached 4.5% of the entire digital expenditure or equivalent to €39.9 million ($53.2 million) last year. And due to the fast paced movement of Spain’s mobile market, this year’s spending is projected to account a year-on-year rise of 47.4%, which will gain further of nearly 40% in 2014. In terms of digital advertising, IAB said Spa... Read more -->

Digital spend continues to increase at rapid growth rate of 15.5%

Digital spend continues to increase at rapid growth rate of 15.5% The digital ad spend continues to perform an exciting rapid growth rate of 15.5% in the advertising scene this year, expected to outperform all other media. Mobile, meanwhile, is will rise by at least 50% together with video and social channels. According to a report from Carat, the upward trend will continue in an accelerator in the market share in the global advertising expenditure in 2015. Mobile, video, and social, meanwhile, will grow by at least 50% this year due to development in powerful technology, access information, and increasing consumers’ trust. Based on data garnered from 59 countries across the Americas, Asia-Pacific, and EMEA, the global ad revenues have climbed by 4.8% to a total of $551 billion this year. Carat ci... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

Smart Connected Device Shipments in France Pass 35 Million in 2013 Tablet shipments were up more than 60% last year. Echoing trends seen in the UK and US, mobile devices are taking France by storm. As a result, the country’s market for smart connected devices maintained impressive growth in Q4 2013, with combined shipments of tablets, smartphones and PCs nearing 11 million units, according to the International Data Corporation (IDC). In total, 2013 smart connected device shipments in France exceeded 35 million units—a 7.1% year-over-year increase. Android tablet shipments surging globally The global tablet dominance once owned by Apple’s iPad is no more. According to the latest industry data published late last week by ABI Re... Read more -->

Brazil is second in BRIC’s ecommerce market

Brazil is second in BRIC’s ecommerce market The ecommerce market in Brazil is expanding rapidly this year, estimated to reach 71.8 million consumers browsing for products and services across digital devices. According to eMarketer’s report, Brazil will record 32.9 million digital buyers or 37.7% of the country’s internet users this year. In a separate June 2013 data from comScore Media Metrix, 77.3% of internet users in Brazil were recorded to have visited the retail sites, ranking the nation second among the BRIC countries (Brazil, Russia, India, and China). The said percentage is behind only of China’s 84.1%, and above the global average of 74.4%. The country’s internet usage, however, recorded a lesser spending in terms of online retail than that of China; but it is far... Read more -->

Tablets hit France by storm with 60% up in 2013

Tablets hit France by storm with 60% up in 2013 The most dramatic rise of tablets’ segment happened in France last year with total volumes of 6 million tablet devices, or equivalent to 60.4%, sold in 2013. According to IDC’s report, the shipment of smart-connected devices in 2013 exceeded 35 million units sold or 7.1% increase year-on-year. Tablets, having seen specifically with the most impressive rise last year, are projected to be consistent in its climbing trail – expected to dominate a growth story with 28.1% shipments this year. And in the next three years, tablets will record a double-digit in the French market. In terms of sales value, Apple was hailed as leader in the market in the last quarter of 2013. Samsung, however, took the lead in terms of volume with 1.8 mill... Read more -->