US consumers use mobile to compare products and prices

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US consumers use mobile to compare products and prices Researching for products and prices via mobile devices has become even more popular shopping activity among US shoppers. Study confirmed 72% of the respondents said they’d used their mobile to research on products and prices or seek for a better deal online, while 22% said they did so often. The study, conducted by AYTM Market Research in April, demonstrated on how just a common mcommerce has become adopted by US mobile internet users. According to the poll, 55% of the respondents had ever made a purchase on their mobile devices – 9% did it frequently. Apps displayed a significant role in leading shoppers into taking an action of buying or purchasing.  More than one-third of the respondents said they’d downloaded an app specif... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

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 Mobile Marketing on Pace to Surpass $400 Billion in U.S. by 2015 If you still think mobile marketing is a hobby, consider this: it contributed $139 billion to the U.S. economy and created 524,000 jobs last year. Does that sound like an area that belongs under "experimental" or "emerging" marketing budgets? The Mobile Marketing Association certainly doesn't think so, and now it has a dense 124-page research paper to back up the industry it has served as an evangelist for since 2000. The mobile marketing ecosystem is projected to generate more than $400 billion to the U.S. economy by 2015, representing an annual growth rate of 52.5 percent, according to the new "MMA Mobile Marketing Economic Impact Study." Retailers Weigh in on the Di... Read more -->

Mobile marketing climbs seriously in the US to expect $400 billion in 2015

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Mobile marketing climbs seriously in the US to expect $400 billion in 2015 Facts: Mobile marketing shared $139 billion to the US economy and created 524,000 jobs last year, MMA study. The mobile marketing ecosystem is anticipated to generate more than $400 billion to the U.S. economy by 2015, representing an annual growth rate of 52.5%, according to the new "MMA Mobile Marketing Economic Impact Study." As MMA further noted, the $400 billion is nearly the size of the current gross domestic product (GDP) of Argentina or Austria; and would surpass the current GDP of Thailand. Report said the efficiency of mobile marketing spend based on its impact on mobile sales was a subject for determination of the study. In 2012, the marketing impact ratio, or overall return on every dollar that a marketer invests in the... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

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Juniper: Mobile Content Revenues to Reach $65 Billion in 2016 Annual revenue generated from content delivered to mobile handsets and tablets is expected to increase by nearly $25 billion over the next three years, projects a new report from Juniper released on Wednesday. If the numbers shake out as anticipated, that will bring revenues to $65 billion by 2016. According to the new Juniper report, growth would primarily be fueled by an upsurge in game, video and eBook purchases via tablet devices, allied to increased opportunity for content monetization via DCB (Direct Carrier Billing) Study: Mobile Marketing Industry to Employ 1.4 Million In 2015 Trade organization the Mobile Marketing Association has commissioned a new study that p... Read more -->

Mobile marketing to expect significant boost in Singapore in 2015

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Mobile marketing to expect significant boost in Singapore in 2015 In the next five years, more than 50 per cent of marketing budgets will be associated with mobile, and mobile will overtake all other digital channels as the most effective way to reach and engage with consumers in Singapore, according to Experian. Nearly half of marketers have tested mobile, two-thirds of which have integrated the mobile channel in their marketing tactics, and nine out of ten affirm the efficiency of mobile marketing. In a report ‘The digitised pocket: Embracing the mobile age’ conducted by Experian, there were 8 out of 10 marketers believing that mobile marketing would be one of the most significant tools to engage with customers in the next two to three years. In fact, there were 7 out of 10 who believed tha... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

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 M-COMMERCE SEES GROWTH OF 31 PERCENT IN Q1 2013 When compared to a year ago at the same time, mobile shopping increased by nearly a third in the first quarter. According to the latest IBM Online Retail Index research data, m-commerce has experienced a growth by nearly a third (31 percent) in the first quarter of 2013, when compared to its size at the same time in 2012. The report pointed out that the growing use of tablets and customer service improvements were primary drivers. The index states that at the moment, m-commerce is making up 17.4 percent of all online retail sales. This is a notable increase over where it was a year prior, at 13.3 BII REPORT: Inside The Explosion In Mobile Commerce The explosive growth of mobile comm... Read more -->

Mobile plays valuable role for brands and retailers to win in-store customers

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Mobile plays valuable role for brands and retailers to win in-store customers “Showrooming” cannot hurt offline business if retailers and street brands must learn how to use the mobile to their advantages. The latest research revealed that mobile can play valuable role in reducing risks that ‘showrooming’ poses strikes to retailers, according to TNS. Based on responses from 38,000 people across 43 countries, it was found that while showrooming is a real threat, mobile can provide a solution to brands in minimizing some risks. In markets where people’s first introduction to the internet has been thru handsets, shoppers have high chances to use their mobile when showrooming. In fact, in emerging Asia, according to TNS, there are 75% of mobile users doing so. According to the study, some behaviors lik... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

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How to bridge the gap between mobile advertising and consumer behaviour Mobile advertising is booming in the UK, but despite all the celebration around it hitting £536m in 2012, we have a long way to go to catch up with actual consumer behaviour. Earlier this month, the internet advertising bureau (IAB UK) announced mobile ad spend in 2012 was up 148% on the previous year, citing mobile as the key factor in total UK digital ad spend hitting the £5bn mark for the first time. Mobile's contribution was over half the total growth in digital ad spend over the last 12 months. 2013: A Breakthrough Year for Germany's Mobile Ad Market? Advertisers in Germany are among the latest to climb aboard the mobile bandwagon. According to the “MA... Read more -->

Matahari Food Business Creates Consumer Engagement Using Mobile in x90 Retail Outlets Throughout Indonesia

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Matahari Food Business Creates Consumer Engagement Using Mobile in x90 Retail Outlets Throughout Indonesia TheTMSway Ltd developed a mobile solution which registered 1000+ consumer engagements per day with an average time spent of 2.26 minutes. Blackberry was the most widely used mobile device by consumers. HONG KONG – In a trial lasting 3 months, TheTMSway, Matahari Food Business and Brand Loyalty produced a scalable in-store mobile competition within x90 retail outlets located throughout Indonesia. The trial discovered that Indonesian shoppers were highly responsive towards the retailer’s mobile offer and recorded an 80% engagement from a total of more than a thousand of interactions per day during the campaign. The engagement was largely dominated by women (65%). The campaign also proved popular with the younger generation with the ... Read more -->

TheTMSway Weekly Radar on Mobile Marketing and Business

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Consumers Think Retailers Need to Improve Their Cross-Channel Integration 49% of US consumers believe the best thing that retailers can do to improve the shopping experience is to better integrate in-store, online and mobile shopping channels, details a survey conducted by Accenture. That notion is shared by 48% of consumers in the UK, Germany, France, Sweden and Brazil, and 38% in China and Japan. The results point to a desire for an increasingly seamless cross-channel experience, where personalized experiences are provided across every engagement channel. E-Commerce Execs Report Increased Traffic, Revenues from Mobile Devices 29% of e-commerce executives say that more than 20% of their traffic comes via mobile browsers or mobil... Read more -->